Conquer the Real Estate Industry with Branded Eco-Friendly Items
It is a great time to be in the real estate industry. The real estate industry is experiencing its biggest boom in this generation and it looks like its rise is not stopping anytime soon.
For real estate companies, now’s the perfect time to be taking advantage of this development and getting your brand out there. Instead of the usual promo real estate giveaways like pens, keychains, and drink bottles, companies should think outside the box to stand out more. Eco-friendly promo products are the way to go for improved brand equity and consumer perception. Here are reasons why you should be choosing sustainable promotional products for your next branding and marketing campaigns.
Top Reasons Why Real Estate Brands Should Be Giving Away Sustainable Promotional Products
Women love brands that give away eco-friendly products
Fifty-three percent of women favour brands that give away sustainable promotional products. Why should it be important, you ask? Women are the most powerful consumers, accounting for 83% who drive consumer purchasing. It is more than likely that women are the ones who decide on whether to buy a property. Hence, it is women that you should be impressing.
People across all generations gain a better opinion of eco-friendly brands
Brands that use sustainable promotional products for their branding campaigns present a more reputable and conscientious front to consumers across all generations. The generation that prefers eco-friendly brands the most are baby boomers, which we all know play an important role in the real estate market. Baby boomers have been investing heavily in properties.
Overall, eco-friendly products are better received by people
Eco-friendly promo giveaways do not just offer branding opportunities, but also endear you to your targets. It is reported that 46% of consumers form a favourable opinion of brands that give away sustainable promo items, which make them effective tools in attracting and sustaining clients.
Eco-Friendly Promotional Gifts Ideas for 2021
Drinkware is a popular promo item due to its usefulness and frequency of use. Not everyone may need a USB drive, but certainly, everyone needs to drink. Drinkware is the best promo gift to build your brand and visibility with. Bonus points if you buy Australian-made promotional items as they are more environmentally friendly, have higher quality, and contribute to the economy.
(L-R): Bamboo Coffee Cup, Biogreen Bottle (first fully plant-based bottle in Australia), and Natura Coffee Mug (made of 50/50 blend of natural wheat straw fibre and BPA-free polypropylene)
Promotional pens are synonymous with promo. They are the first thing you think of when promo giveaways come to mind. It is definitely a classic, tried-and-tested tool that has been used by banks, realtors, stores, and most businesses to promote their brand among clients and business partners. For simple brand-building campaigns, promo pens are an effective and affordable means to do the job.
(L-R): Matador Cardboard Ballpoint Pen, Savannah Pen in a Box (made from bamboo), Napier Eco Pen (made from wheat fibre)
Just because the deal has been sealed, it doesn’t mean that your job is done. To show appreciation to your clients and keep them for future business, give them housewarming gifts that they will surely love. Not only will you be strengthening your relationship with your clients, but you will also be increasing the likelihood of repeated business and referrals.
(L-R): Rustic Acacia Cheese Board, Natural Jute Cooler Bag, Bamboo Cutlery Set
Promotional notebooks are one of the most popular promo items right now. Despite being in a digital age, people still have a lot of use for notebooks. They also have a long lifespan, making them effective for searing your brand into people’s minds.
(L-R): Bamboo Cover Notebook with Pen, Inca Cork Cover Notebook, Italiano Bonded Leather Notebook (made from leftover leather scraps and fibres of real and fake leather)
Eco-Friendly Promotional Giveaways
Sometimes, you just need small trinkets for mail outs and events. However, you can still make an impression on the clients without breaking the bank with these small promotional giveaways. Give your giveaways a more personal touch with these eco-friendly promo giveaways.
Let your real estate company stand out with these Eco-Friendly Promotional Gifts & Giveaways!
Being environmentally conscious is now the way to go to set yourself apart in this industry. Gain better brand equity while saving planet Earth with sustainable promotional giveaways. For branding and promotional products consultation, book a call with us through the link. We’re happy to serve you Monday to Friday from 8-5PM).