3 Trade Show Giveaways to Increase Foot Traffic to Your Booth
It’s not easy standing out at trade shows. While they are good venues to drum up interest in your brand and acquire new leads and clients, your company is competing against many other companies offering similar products and services at the same event.
If you are lucky to get a good spot for your booth, good positioning does half the job for you. However, if you are not so fortunate to get the best location or you simply can’t afford it, you have to work extra hard to get noticed, especially if you’re situated at the far back of the venue. If you want to maximise your company’s visibility and income-generating potential at trade shows and conferences, here are promotional giveaways that will drive people to your booth in droves.
Perfect for: Generating brand impressions in and outside the trade show
Want your brand to be remembered long after the trade show has ended? Don’t forget to give away tote bags. They may be popular items at trade shows, but the results they deliver are impressive. First, they serve as mobile billboards for your brand as the attendees mill about carrying your branded tote bags. Second, they are reusable and can be used for carrying groceries, work items, workout clothes, or beach items. As an exhibitor, you can also use them to bundle up your brochures, pamphlets, and other giveaways.
Attention-Grabbing Tip: Get tote bags that are roomy and sturdier so that people will choose to put in all their hauls and even other tote bags into your bag instead. Not only will your bag be a coveted item in the trade show but also give your brand more visibility.
Personalised snacks and drinks
Perfect for: Getting to know the customers/clients more
Getting people to come to your booth is good, but getting them to stay long enough for you to establish a connection with prospective customers and seal the deal is even better. Food and drinks serve as a great icebreaker and are hard to resist for people passing by your booth. Who will turn down free food? They’ll spend more time on your booth sampling your snacks and will be more receptive to sales pitches and consultations.
Attention-Grabbing Tip: If you have enough space in your booth, set up an area in your booth where people can sit and enjoy the snacks. It will keep them comfortable and be open to networking opportunities.
Perfect for: Converting warm leads to sales
Nothing beats providing the first-hand experience of your items. If your main business is selling products, the best marketing strategy is giving away samples so that people will get the chance to use your products. This will inform them better about your products and increase the chances of purchasing said products.
Attention-Grabbing Tip: It can be expensive to give away product samples to everyone. You can only give away samples to those who have the highest potential of being prospective clients.
Drive people in droves to your booth with these 3 Promotional Trade Show Giveaways!
Using giveaways to promote your brand at trade shows is effective and easy. Yes, it may be an additional expense, but the results are never-ending. If you want a custom recommendation for your next trade show exhibition, you can book a call with us through this link.