3 Rainy Day Promotional Strategies for Brand Awareness Campaigns

The rainy season presents challenges for advertising and marketing. It is the perfect season for people to stay indoors, therefore limiting the exposure and impressions that a brand might get with outdoor advertisements and marketing campaigns. How do you establish and maintain brand visibility during this chilly weather?

Target consumers’ homes

If the consumers will not come outside then you must come to the consumers. This does not necessarily mean go door to door and shill your product. Rather, give them your logo printed merchandise that they will be able to use at home. Since consumers will be spending most of their time indoors during the cold and rainy season, promotional homeware products will serve as the perfect advertising tool to build brand exposure and recall.

Top 3 Recommended Promotional Homeware Products:



(l-r) Coasters, Clocks, Pillows, and Blankets

Clothe consumers with your brand

The sure way to making sure that you stay on the consumers’ minds all day is by making them wear your branded outerwear. You will be exposing them and the people around them to your brand the whole day, therefore, strengthening your brand profile and expanding awareness. Since it is a chilly season, you’ll be sure that they’ll be wearing your logo printed outerwear wherever they go. Basically, you have people serving as mobile advertisements for your brand at no charge. Need further convincing? Here are promotional outerwear statistics to blow your mind (data from ASI):

  • Promotional outerwear generates the most impressions at 6,100 impressions over its lifetime.
  • 70% of consumers keep their promotional outerwear for 16 months or longer.
  • 67% own a promotional outerwear item with 42% of the women wearing theirs every week.

Top 3 Recommended Promotional Outerwear:



(l-r) Scarves, Jackets, and Pullovers

Shield the consumers from the rain

Of course, it wouldn’t be a legit rainy day tip without recommending umbrellas. Umbrellas are the must-have items for the rain, so make it work for your brand and use it as a promotional tool. They are one of the longest kept promotional items with 14-24 months of staying power. It is for this reason that it’s important to buy high-quality and durable promotional items to make sure they last that long. Here are promotional umbrella facts to strengthen our case (taken from ASI):

  • A promotional umbrella worth below $10 has a CPI of under a cent per impression.
  • It generates 1,100 impressions.
  • Almost 60% of Baby Boomers keep promotional umbrellas for more than two years.

Top 3 Recommended Promotional Umbrellas



(l-r) Pop-Up Umbrellas, Golf Umbrellas, and Classic Umbrellas

Rain-proof your brand with these hot rainy promotional strategies!

Your brand doesn’t have to suffer the rainy blues this cold season. Keep your brand afloat with these 3 effective promotional strategies for the rainy season. Do you want custom recommendations for an upcoming event or campaign? Book a FREE MARKETING CONSULTATION with us by clicking on this link. You can also contact us on 02 8072 3350 or sales@brandconnect.com.au.