Why Price Isn’t Always the Deciding Factor for Business Purchases

Price isn’t always the deciding factor when you make a purchase for your business. You also need to consider the quality of the item/service, its usefulness, and relevance to your target market and campaign strategy.

We understand that most businesses have limited marketing budgets, so they have to find the best deals on promotional products to get the most value out of their money. While there is nothing wrong with conserving your spending – prioritising low pricing over quality can do more harm than good for your brand. Here are a few reasons why you shouldn’t cut back too much when buying promotional products.

Good quality promotional products strengthen a brand’s identity

Promotional products are a reflection of a company’s brand. If you give away inferior promotional products, it will reflect badly on your brand, making it look like your brand is just as cheap as the items.

In order to create a corporate identity that is truly unique to your brand, you have to set a uniform guideline as to how you present your brand to the world. Choosing subpar promotional products will only cloud your brand’s identity due to the following reasons:

• The decoration on the item may appear low quality and may rub off
• The product may not align with your brand identity
• The product may have limited colour options and might not match your brand colours

Good quality promotional products enhance marketing campaigns

Great promotional products are able to convey your brand identity to its audience with ease. However, in order to be effective, it has to be appropriate for your marketing campaigns and the audience you target. When integrating promotional products into your promotions, it helps to consult seasoned marketing professionals to help you carry it out. Here at Brandconnect, we have a team of Account Managers who are extremely knowledgeable about branding and promotional marketing. We can help you find the perfect promotional items that will align with your marketing goals and campaign as well as your budget.

Good quality promotional products help brands attain longevity

There is a reason why promotional products are considered to be the most effective advertising medium. They last longer than traditional advertisements, which allow them to build more brand impressions. Promotional products can be kept by consumers for more than a year. However, low-quality merchandise that easily breaks will get discarded faster, therefore, missing out on the following benefits, according to PPAI:

• Longer brand recall: 88% of consumers are able to recall the advertiser on the promotional product they received after 12 months.
• Lesser brand exposure: 55% of consumers keep and use promotional items for a minimum of one year.
• Improved brand image: More than 50% of consumers gain a more favorable impression of the advertiser after receiving a promo item.

Gain the full benefits of promotional products by investing in good quality merchandise. Here at Brandconnect, we offer the best promotional products the industry has to offer. To get started, fill out our form to get the best promotional product recommendations from our experienced Account Managers. Alternately, you can contact them by calling 02 8072 3350 or emailing sales@brandconnect.com.au.