Be business-ready for 2020 with these 5 Marketing & Branding Tips

2020 is a time for new beginnings for your business. Whether you had tremendous success or failures last year, it is time to leave all that behind and start fresh. Prepare for the upcoming year by revisiting and reviewing your past goals and revising them for the new year.

In order for it to be a successful year for your business, here are 5 marketing and branding tips to kick the year off with a bang.

1. Review your business plan last year

You have to look back in order to move forward. Revisit your performance from last year. Was it successful? What are the things that went right and what didn’t? What are the areas that could be improved? In determining these things, you would be able to create a plan for this year that takes into account your brand strengths, weaknesses, opportunities, and threats.

2. Reconnect with clients

Customers and clients are the bloodlines of any organisation. Pave the way for a stronger relationship with them this 2020 by reaching out and thanking them for their business last year. If you’ve got a bit of budget left over from last year, you could give away branded corporate gifts such as promotional pens, calendars, or notebooks to express your gratitude. These items also serve as promotional tools so that your brand will be the first in their mind when they need your services again.

As for former clients, you could also take this time to reconnect with them. It could be that these clients are ready to start working with you again. Or they are just waiting for you to make their first move. Whatever it is, you could score extra points with them by being the first one to reach out to them.

3. Set your goals for the upcoming year

Dare to dream bigger this year. Set higher goals for this year but without losing sight of reality. Take into consideration the current business trends and economic landscape to create goals that are strategic and realistic.

4. Shake things up a little

You can’t expect innovation without introducing change into your business. Don’t be afraid of change, it is the only way your business can grow and set itself apart. It doesn’t have to be a drastic change. You can try a new marketing tactic or a promotional item.

5. Create a positive work environment

Establishing a pleasant working environment within the workplace is the first step to a better 2020. Make sure to stay optimistic yet realistic in your outlook and keep your staff appreciated and motivated to keep them productive for the year ahead. Give them an appreciation gift such as a branded coffee cup as a reward for their hard work.

Your business is off to a great start with these 5 marketing & branding tips!

Starting the year off with these marketing and branding tips are just a few things you can do for a successful year. If you want to receive recommendations for your 2020 promotional marketing campaigns or client and employee appreciation programmes, you can fill out this online enquiry form. Alternatively, you can contact us by phone or email.