5 Reasons to Give Away Promotional Pens for Your Business

For startup businesses, it can be a struggle to get your brand recognized in this tremendously competitive market. You know the only way to do this is through advertising, and it doesn’t come cheap. What you don’t know is that there is a more economical way to maximise your brand’s visibility and recognition, generate sales, and improve revenue. What is it? It is as simple as giving away promotional pens . Here are ways how these nifty promotional pens can propel your brand to the top.

Promotional pens are the most popular promo products in Australia

Fifty percent of people receive promotional pens every year, making it the most common of branded giveaways. These logo-imprinted products are not in danger of being overexposed though, as they are just as effective (if not even more so) in achieving their advertising purpose of increasing consumer awareness and loyalty and generating sales and referrals of a brand.

Promotional pens can overhaul your overall brand.

According to the Australasian Promotional Products Association, over 80% become more enamored with a brand after receiving a promotional product, while 42% think of a brand more highly if it displays environmental awareness by giving away environmentally friendly promotional products. Up the ante by giving away eco-friendly promotional pens to result in an even better consumer opinion of your brand.

Promotional pens provide the best value in terms of impressions generated per cent spent.

Promotional pens are cost-efficient, generating an impression every tenth of a cent. As the second highest impression-generating promotional product, a single writing instrument will create 3,223 impressions. That is how many people will see your logo or message on the product. On the other hand, 76% of them will have your brand seared into their memories, while 52% will want to do business with you. Not bad for acquiring prospects, right?

Promotional pens are only kept for six months, but there is a way to make them last longer.

They may be cost-efficient, but promotional pens have one of the shortest lifespans due to its limited ink. However, there is a secret to getting people to keep them longer: multi-tasking pens. Eight out of 10 Australians keep promotional products if they are still usable. So you should give away multifunction promotional pens so that it can be used for purposes other than writing. Since calendars have the longest staying power, you would fare well with giving away calendar pens. There are also promotional pens with stylus and flashlight that will still prove extremely useful to techie consumers even after the pen’s ink has dried up.

Promotional pens can serve as the cheapest walking advertisements for your company.

Priced at less than a quarter each, plastic promotional pens stand to be the most inexpensive yet effective forms of advertising. Whereas ads in other media such as radio and television ads have 32% and 28% of brand recall respectively, 76% of people are able to recall the advertiser of promotional pens, making them the most potent advertisements that are widely preferred by all generations.

While it is true that you can achieve all the above things with promotional pens, you still need to research your target market and develop a marketing strategy suited to your company’s needs. If you need help in finding out what products are right for you, Brandconnect is here to help. Contact our branding specialists via phone at 02 8072 3350 or through email at sales@brandconnect.com.au.