The Secret Trick to Attracting & Hiring the Best Employees Using Branded Coffee Cups

Finding the right candidates for job openings has always been a struggle for recruiters.

To find the perfect match, companies have devised plenty of recruitment practices, ranging from the traditional, such as several rounds of interviews and aptitude tests to the more eccentric, such as having the applicants join a workout class or conducting the interview via text.

Sometimes, we end up overcomplicating things when the solution is right there in front of us. You can determine whether the candidate will be a good fit for your company by what he or she does with the drink offered to them during the interview, according to Trent Innes, managing director of Xero Australia, a business accounting software company that provides services worldwide.

On the Venture Podcast with Lambros Photios, Innes shared, “If you come in and have an interview, as soon as you meet me I’ll always take you for a walk down to one of our kitchens and somehow you’ll always end up walking away with a drink – whether that be a glass of water, coffee, a cup of tea or even a soft drink.”

He continued, “Then we take that back and have our interview and one of the things I’m always looking for at the end of the interview is, does the person who’s having the interview want to take that empty cup back to the kitchen?”

What is the logic behind this hiring practice?

What is the significance of this simple gesture? For Innes, it means that candidates who wash the cup up themselves or offer to take it to the sink have “a real sense of ownership.”

He believes that even the lowest of tasks are still integral in the development of the business. By devising this simple test, he is able to find people who are willing to “take on everything they should be doing.”

He reported that at least 90% of the candidates are able to pass this simple test with flying colours.

Create an even bigger impact on potential employees with Branded Coffee Cups

While using this hiring practice may help weed out the mismatched applicants from your ideal candidates, this alone can’t help you stand out to potential hires, especially the high-level ones. Candidates these days are no longer just after the salary, they also place great importance in associating themselves with employers that display a good working environment and brand culture.
Using promotional coffee cups to promote your brand is a great way to foster these values, particularly during interviews since this is a good opportunity for both the candidate and the company to get to know each other.

Here are our top-selling promotional coffee cups that will help your brand stand out to potential employees:

Urban Glass Coffee Cup with Cork Band

Harlequin Two-Tone Coffee Mug

Bergamo Coffee Mug

Start hiring star talent with our best-selling promotional coffee cups!

Struggling to find the right employee will never be a problem if you use this Branded Coffee Cup Secret. If you are looking for promotional coffee cups to test this with or simply for everyday use within your office, you can browse through our wide selection here. You can also fill out our order form or talk to our Account Managers at 02 8072 3350 for a more comprehensive list of recommendations.