Reasons to Go Eco in Your Next Promotional Marketing Campaign

Waste management is a growing problem. The amount of waste generated every year continues to increase with plastic being the top driver, especially since most essentials during the pandemic are made of plastic. Companies need to do their part in reducing waste. The easiest thing that they can do is start using eco branded merchandise for their promotional campaigns.

What are eco promotional products?

Eco promotional products are just like any other promo items except that they’re made of recycled or sustainable materials. Recycled materials are items that would have otherwise ended up in the trash but turned into something new. Some examples are recycled wood, aluminium, paper, cardboard, and jute. Sustainable materials, on the other hand, come from renewable resources that are in abundance and will never run out even when used repeatedly, such as wheat straw, bamboo, and cork.

No longer just nice-to-haves, eco-friendly promo items are now must-haves to improve brand perception and help the environment. Here are things you should know about them to convince you to choose them for your upcoming promotional campaigns and inventory restocking.

1. Eco promotional products are diverse and made of different materials

The common misconception about eco promotional items is that they all have a natural and recycled look to them as they are typically made of recycled wood or cardboard. If you have a specific aesthetic in mind that does not fall along the lines of natural or recycled, you can find eco promo items that meet your requirements.

You can check out items made of different woods as their grains and patterns can differ, such as bamboo and cork. They could also have a plastic appearance as with rice husk and wheat straw items. If you prefer metal, aluminium is also an eco-friendly material that can be used for drink bottles.

You’ll also find different promo items made of eco-friendly materials. Just on Brandconnect alone, we offer eco pens, notebooks, food packaging, drinkware, tote bags, straws, and more.

2. Eco promotional products are the moral, ethical, and sustainable choice

Eco promotional products demonstrate that your brand is taking a moral, ethical, and sustainable stand to help save the planet. It shows the world that your brand cares about people and the environment as eco-friendly items help make the world a safer and healthier place to live in. And your target audience will love your brand for it! If you want a surefire way to gain a favourable brand perception, more brand awareness, and consumer loyalty, then marketing with eco promotional products is the way to go.

3. Eco promotional items are just as durable and affordable as traditional products

There is not a lot of difference between eco and traditional promotional products. In fact, you may even find them more durable, long-lasting, and affordable than regular ones with the added benefit of being eco-friendly. Appearance-wise, they also come in different colours and styles.

You’ll also find an eco-friendly alternative to whatever material you are looking for, whether it’s metal, plastic, or fabric. Popular fabrics for tote bags are calico, cotton, jute and juco. While plastic food and drinkware items can be substituted with wheat straw, rice husk, bamboo, and glass. Reusable straws made of metal and silicone can also replace disposable straws and can be used for years to come.

Transitioning to eco-friendly promotional marketing is easy!

If you want to transition to a more environmentally-friendly promotional marketing, Brandconnect is here to help you. We can provide you with more sustainable and eco-friendly alternatives to your everyday branded merchandise. Best of all, you don’t have to pay extra to make the more ethically responsible choice. For more info, you can call or email us to get a free consultation from our Account Managers.