Everything You Need to Know about Promotional Umbrellas

Promoting your brand during the fall is tricky. On one hand, people are more likely to spend time indoors so your promotional and advertising efforts generate less exposure. One way to get around that is through promotional umbrellas!

These custom umbrellas are the hottest promotional tools during autumn as they are both functional and eye-catching. No one would also be caught without one due to the sudden weather changes, making them popular giveaways or corporate gifts.

If you want successful promotional campaigns during the rainy weather, here is our complete shopping guide to custom umbrellas.

Types of Promotional Campaigns Where Custom Umbrellas Can Be Used

Corporate gifts for clients and executives

Premium custom umbrellas give off a high-perceived value that makes them the perfect gifts for clients and high-level executives. Whatever your budget is, you can find one that will be perfect for your target recipients. You might like our premium umbrellas from popular brands, such as Swiss Peak and BLUNT.

Corporate rewards for employee appreciation

If you’re looking to reward your employees or improve their engagement and morale without breaking the bank, promotional umbrellas are a good incentive idea, particularly during this rainy season. They are a great way to strengthen internal marketing while also promoting your brand outside the organisation when they use the items outdoors.

Branded merchandise for golf tournaments, hotels, and airlines

Golf umbrellas are so ubiquitous on golf courses that they’re practically part of the game! How else can the players and their gear be protected against the glaring sun while playing?

But did you know that custom umbrellas are also necessities in hotels and airlines? They may not be as conspicuous as on golf courses but when the downpour comes, out they come to keep guests and travellers dry on their premises. They also protect hotel guests from getting sunburnt while lounging at the pool or the beachside.

Customer rewards & referral programmes

Boost your sales by incentivising customer referrals from your existing customers. With custom umbrellas, you can reward them for every new successful referral. They can also be used to reward loyal customers for patronising your business.

Contest giveaways

A great way to drum up interest in your brand and to garner excitement among your followers or customers is to throw competitions. You can use branded merchandise such as custom popup umbrellas as consolation prizes to achieve your marketing or sales goals.

Back-to-school gifts for universities and schools

Custom umbrellas can be included in back-to-school and welcome packs for students during orientation at the start of a new school year. Branded university merchandise is a great way to inspire loyalty and affinity for your educational institution.

Not-for-profit fundraising gifts or giveaways

For fundraising drives and events for not-for-profit organisations, you can use promotional umbrellas as gifts. They make a good impression on donors, strengthening your relationship and improving brand recall.

Seasonal marketing campaigns

If you have seasonal marketing campaigns like rainy sale promotions and launches, it only seems right that you choose branded umbrellas. They make for great giveaways and advertising media.

Types of Promotional Umbrellas

Classic Promo Umbrellas

These are your standard umbrellas, you just press a button and they pop open. They are large enough to fit two people in a tight squeeze and long enough that they can be used as a make-shift cane.

Since they are larger, they have a big print surface for your branding and logo.

Branded Golf Umbrellas

Golf umbrellas are the biggest in this category. Their canopy can be as big as 34 inches as they need to fit all the golf equipment, the caddy, and the golfer themselves. If used outside of the golf course, they can fit more people than standard umbrellas.

Golf umbrellas are also reinforced to prevent them from flipping over during strong winds, making them the perfect umbrellas during rainy weather. The downsides to them, however, are they are difficult to carry around due to their size. They work better as umbrellas for doormen when they need to assist guests and residents in hotel lobbies and apartments.

Custom Popup Umbrellas

Unlike the other two umbrellas mentioned, most people, particularly women, prefer popup umbrellas as they are easier to store in purses and luggage with some of them going as small as 23 cm when folded.

The caveat to these umbrellas is that only one person can fit under them due to their compact size.

Decoration Methods of Promotional Umbrellas

Now that you’ve picked what umbrellas you want, it’s time to decorate them with your branding or design. Here are ways you can highlight your company logo or tagline to make them more impactful for people.

h3: Screenprint

Screenprint is a popular decoration option for promotional umbrellas. It is preferably used for only one colour but this decoration method can also be used for multiple colours although it incurs more fees for each additional colour. It is perfect for orders that require a fast turnaround time since screen print inks dry fast. The downside is it is not recommended for logos and images with fine lines and halftones and dark print surfaces as close PMS matching becomes difficult.

Digital Transfer

Digital transfer involves printing the logo or designs onto a transfer paper and then heat-pressed on to the item. It sticks permanently on an item, delivering ad exposure for years to come.

Sublimation Print White panels

Sublimation printing uses the heat transfer method to imprint logos or design onto polyester or treated fabric. The vivid full-colour images it reproduces look naturally a part of the item. On the other hand, it can only be used on umbrellas with white surfaces.

Design your custom umbrellas today!

Don’t let your competitors rain on your parade. Be the star even in this dreary weather with promotional umbrellas! If you have an upcoming promotional campaign during this wet season, click the chat box at the bottom right to chat with any of our experienced Account Managers.