Complete Guide to Promotional Products Sydney

If you want to make a splash with promotional products in Sydney, be prepared to be chic. As the country’s biggest metropolitan area, Sydney represents glitz and glamour. If you’re planning a promotional campaign in Sydney, here are the popular promotional products to capture the Sydney siders’ attention.

Brief Background on Sydney

Sydney is the capital of New South Wales and is the largest city in Australia. Known as the Harbour City, this coastal metropolis boasts beautiful coastlines complemented by its distinct harbour that is home to globally renowned landmarks, such as the Sydney Opera House and the Sydney Harbour Bridge.

As the largest city in Australia, it is in fierce competition with Melbourne. While Melbourne is known for being a haven of arts and culture, Sydney sticks to what it knows best, finance and celebrity culture. It’s home to the biggest brands and the world’s brightest celebrities.

If you’re a brand that’s looking to get noticed in Sydney, it’s not enough that you catch their attention. You should be able to fit in with their lavish lifestyle by designing branded merchandise that enhances their style and hobbies.

Promotional Products Sydney Idea #1: Branded Shopping Tote Bags

Shopping is the city’s favourite pastime with the biggest international brands being available in boutiques, modern shopping malls, and markets. If you are a smaller brand, don’t fret as there is a big enough room for you to grow in the city.

Shopping tote bags will deliver plenty of ad mileage for your brand as they are guaranteed to be used over and over again. They are also the most influential promotional items for the Gen Z, Millennials, and Gen X, today’s most powerful consumers. Catching their attention is a guarantee that you’ll also have a hold on their purse strings.

Promotional Products Sydney Idea #2: Custom Printed Fashion Items

Another thing that Sydney takes seriously is fashion and image. Fortunately, it is easy to promote your brand using promotional fashion items. Branded t-shirts, headwear, bags, and accessories are effective promotional tools as they convey messages and branding creatively.

Tip: Tacky and gaudy styles are frowned upon by Sydneysiders. Avoid loud colours and designs. Make sure to design sleek, tasteful, yet impactful custom-printed clothing. As they are image-conscious, they have discerning tastes and they prefer high-quality promo items that won’t fall apart at the seams after a few uses.

Promotional Products Sydney Idea #3: Promotional Restaurant, Pub, & Cafe Items

Sydney is foodie heaven. Everywhere you go, you’ll see unique culinary wonders and interpretations of international cuisine available at every price point. Since the food scene is huge in the city, promoting with custom glassware, cutlery, cheese boards, and reusable cups is effective in spreading your brand reach.

Promotional Products Sydney Idea #4: Promo Giveaways for the Professional, Scientific and Technical Services Industry

Sydney is a city that likes to play and work even harder. You wouldn’t think so, but the city’s biggest industry is professional, scientific, and technical services. This comprises different sectors, such as architecture, research, accounting, legal, engineering, advertising/marketing, and information technology, among others.

As most of them are B2B businesses, promotional tools that are effective for them are corporate gifts and employee rewards. Our recommendations for these promo items are: executive pens, branded headphones, and travel bags

Sydney’s top 3 industries are as follows:

1. Professional, Scientific and Technical Services
2. Accommodation and Food Services
3. Financial and Insurance Services

5. Promotional Products Sydney Idea #5: Promotional Beach Products

As Sydney is a coastal city, its beach life is thriving. It has over 100 beautiful beaches lining the coast of the city, including the world-famous Bondi Beach, and the Harbour Bridge where you can find the Sydney Opera House as well as world-class dining and drinking establishments.

Sydney’s beach lifestyle is a lot more laid back than in other cities. While people still enjoy water sports, such as surfing and swimming, they also enjoy peaceful walks, dining in the beachside restaurants, and relaxing in the sand. As such, promotional beach items are in high demand in the city. Some good ideas for promotional products in Sydney are printed sunscreen, beach items, and picnic rugs.

Got an upcoming promotional campaign in Sydney?

If you’re planning to order promotional products in Sydney, look no further than Brandconnect. For over two decades, we have been providing high-quality promotional products and custom gifts and giveaways to Australia’s top brands. To get started, contact us now to get a custom promotional products plan.