Guide to Promotional Products Melbourne
One thing you should remember when giving away promotional products in Melbourne is this: They do everything big in Melbourne and we’re not just talking about the actual size of the items. As one of the biggest cities in Australia, brands are required to go as big and creative as they can or else they’ll get drowned out by the noise of the competition.
Aside from going big, Melbourne (and Melburnians) has its distinct qualities that you have to consider when planning a promotional marketing campaign there. For successful marketing campaigns, here are some things you need to know about Melbourne.
Brief background of Melbourne
Melbourne is the capital of the state of Victoria located on the Yarra River. Inhabited by 4 million people, it is the most populous city in the state and the top 2 in Australia and Oceania. Melbourne is known for many things, including cultural diversity, culinary adventures in its many laneways, coffee, beautiful coastal views, and most notably, for being the “Sporting Capital of the World.” It is also known for being the “Most Livable City in the World” for seven years running.
As the city that seems to have everything, what can your brand possibly offer? Here are ways your brand can stand out with promotional products in Melbourne.
1. Promotional Sporting Items
Melbourne is the host to some of the most important sporting events every year, such as the Australian Open Tennis, Australian Grand Prix, AFL Grand Final, Twenty20 Cricket, and Melbourne Cup. Promoting your brand during any of these events is sure to generate plenty of ad exposure. Popular sports branded merchandise in Melbourne are baseball caps, sports drink bottles, and branded sportswear.
2. Creative Promo Items
Brimming with creative energy, Melbourne is home to various creative industries, which include gaming, design, fashion and film. As such, brands are not afraid to go as creative and innovative as they can with their promo merchandise to catch the public’s attention. To get inspiration for creative promotional campaigns, check out our countdown of 2021’s best promotional marketing campaigns.
To get to know what other markets to target, here are the other top industries in Melbourne.
- Digital technologies
- Food and fibre
- International education
- New energy technologies
- Professional services
- Retail and supply chain and logistics
- Tourism, events, and visitor economy
- Transport, defence, and construction technologies
Creative Promo Items for Melbourne’s Top Industries: Back-to-School Promo Items, Promo Travel Merchandise, and Construction Promo Giveaways.
3. Promotional Beach Products & Branded Sunscreen Giveaways
Melbourne is known for its beautiful beaches as it lies along the coast. People, both locals and tourists, flock to the beaches to have fun under the sun. Plenty of water sports events are also held on our coast, from surfing competitions to water ski races.
Sizzling Promotional Merchandise for Melbourne Beaches & Events: Sunscreen, Bucket & Sun Hats, and Beach Towels, Toys, & Accessories
4. Not-for-profit & eco-friendly promo items
Melbourne is a city that supports businesses, organisations, and events in the municipality. They are particularly keen to promote brands that support any of the following:
- Not-for-profits or social enterprises
- Ethical
- Locally made or sourced
- Recycled, recyclable, or upcycled items
- Waste warriors
- Low environmental impact
If you’re doing promotions in the city, make sure to use Australian-made promo giveaways and eco-friendly promotional products to get the support of both the Melburnians and the city.
5. Melbourne event giveaways and branded merchandise
There’s always something happening in Melbourne. Aside from the sporting events, there is a wide range of plays, comedy shows, food and wine events, art festivals, concerts, and more.
If you’re sponsoring or organising an event, here are essential promo event giveaways and branded merchandise.
Got a Question about Branded Merchandise in Melbourne?
For more info on promotional products in Melbourne, feel free to contact us. Our expert Account Managers will be happy to help your brand stand out from the competition in Melbourne. You can also check out our Frequently Asked Questions about Melbourne Promotional Products.
