Attract Students & Increase Engagement with these University Marketing Tips

Now that the borders are opening up again, universities can recover the loss in enrollment. To ramp up enrollment, here are ways that universities can increase the engagement of potential students this application season.

1. Aggressive social media marketing

Social media now plays an important part in the students’ decision making, including where to go to university. According to a 2017 study, 82% of international students use social media to help decide on what university to enrol in. Creating online content, such as vlogs that show university life and student experience, help in giving students a peek of campus life.

2. Open days

Open days are good events to engage potential students for your university. With the stricter border controls, it can be hard for everyone to participate, particularly international students who have made up a huge percentage of the total student population over the past years. Livestreaming open days and webinars make it possible for students in further places to be part of the action. If possible, admissions staff can travel to different areas instead so that they could entice potential students from other areas.

Open day promo ideas

Remote Work Notebook w/Stand, 600ml Pure Bottled Water, and CROXTON HOODIE Adult Unisex

3. Career expos

Career expos are not just beneficial for companies looking to hire potential employees. The hosting university also benefits from improved student engagement. Getting job opportunities after studying in their university is the ultimate goal for most students. Therefore, students will be more encouraged to enrol in a university that supports their job search after graduation.

Career expo promo ideas

Click Action Uber Pen, The Ultra Slim Power Bank, and Family Light Up 3 in 1 Cable

4. New student welcome packs

Winning over students does not end once they enrol in your institution. Make them feel welcomed with new student welcome packs filled with items that any university student will need to survive their first school year.

New student welcome pack promo ideas

Star Performer A4 Pad Cover, Andorra Metal Insulated Water Bottle, and Economy A4 Notepad with 25 pages

5. Not-for-profit subscriptions

Philanthropy is a huge driver of revenue for universities. Fundraising is crucial to improving research, facilities, learning, and equity. Therefore, it is in the university’s best interests to attract potential donors through not-for-profit subscriptions.

Not-for-profit subscriptions ensure that a consistent flow of donations come in. To entice donors to sign up, you can give them gifts, such as t-shirts, coffee cups, and executive pens.

University fundraising promo ideas

Solace Adult T-Shirt, Tornado Coffee Cup, and Carbon Fibre Ballpoint Pen

Attract enrollees & increase engagement with these promo tips!

Now’s the perfect time for universities to increase student and fundraising engagements with these promo tips! If you are planning to implement any of these soon and need custom promo items, you can contact us for more info. Call or email us to get a free one-hour consultation with any of our veteran account managers.