Promo Items Forecast 2019: The Top Upcoming Promotional Products this 2019
If you expect significant changes this 2019, prepare to make big changes to the way you do things. Imprinting your logo on the same promotional products every year can be effective in the beginning, but it won’t be for long until your target audience gets tired of them. In order to move up and forward, you have to keep shaking things up, especially in a practice that’s widely used by almost every brand.
It is reported that marketers in Australia spend AU$1.5 to 2 million dollars every year. With so many companies doing the same thing, how will your brand be different from the pack? How does your brand stay relevant in these changing times? Let your brand be on top of people’s minds with the hottest trends in promotional products for 2019.
Renewable Promotional Products
Consumers are growing more and more environmentally conscious. Hence, they prefer brands that have an environmentally ethical approach to their operations and promotions. As such, one can never go wrong with eco-friendly promotional products made from renewable resources. Not only will your brand be earning the respect of your consumers for doing the right thing, but you’ll also be helping Mother Earth.
Tech Wearable Promotional Products
Nowadays, it is no longer enough to be using the latest smartphones and tablets. Consumers want their technology integrated with their wear. It is for this reason why logo-imprinted tech wearable products are the craze for 2019. These wearable technologies are used more often and last longer than other branded merchandise. Therefore, they are guaranteed to generate more brand impressions.
Individually Personalised Branding
You would have to have been living under a rock if you’re not aware of the “Share a Coke” campaign, wherein you can have your very own Coke bottle personalised with your name on it. It was launched in 2011 and is still going strong.
Its success lies on the way Coke was able to connect to the consumers on a personal level while encouraging them to share on social media and take action. You can also apply the same principles to your own promotional product strategy to be the next brand to go viral. Choose a promotional product that is appropriate for your brand and find a way to make it unique for each recipient. Here are products that can be customised into any shape and form you want to make it unique for each customer or client:
Eco-Friendly Reusable Shopping Bags
To address the growing waste problem, more and more Australian businesses are phasing out the use of single-use plastic bags. In the past three months alone, the country has been able to reduce 80% of plastic bag usage, according to the National Retail Association. It has prevented as much as 1.5 million plastic bags from littering the environment.
Reusable shopping bags will surely be growing in popularity in the upcoming year since more brands will be joining the move against plastic bags.
Branded Wireless Tech Products
Wireless technology is becoming all the rage with the techie consumers thanks to the latest iPhone and high-end Android smartphone releases that have wireless charging and jack capabilities. As they say, once you go wireless, you can’t go back so here are the latest branded wireless tech products that will be used frequently and drive up your brand visibility this upcoming year.
You could keep giving away your old trusty promo products and stay in the status quo, but why would you when you can become so much more? Shake up your marketing strategy by giving away 2019’s trendiest promotional products. If you need more info, call our hotline on 02 8072 3350 or click on the button below to email us.