Top Promotional Products for Winter 2019 to Warm Up Your Brand
As seasons change, so do the trending promotional products. Just like with clothing, items that are normally used for summer or spring may no longer be appropriate for the biting cold of winter. Let’s face it, hardly anyone would host a BBQ during the winter, right? Therefore, it doesn’t make sense to start a BBQ giveaway this season.
In order to not cool down your momentum this winter season, choose promotional products that are guaranteed to keep your brand in the collective consciousness of the consumers. Here are the top promotional products for winter 2019.
Top Promotional Products for Winter 2019
Promotional Outerwear
Once the cold winds start blowing, out comes the promotional outerwear from the hidden depths of the closet. Regardless of the eye-catching design of your promotional t-shirts, it will still be covered up by promotional jackets, fleece,, hoodies, and pullovers. Thus, it is wise to invest in promotional outerwear to promote your brand this winter.
In fact, your brand stands to gain a lot from promotional outerwear based on the statistics from Global Ad Impressions 2019 by Advertising Specialties Institute:
- Longer brand exposure: Promotional outerwear are kept for a minimum of 16 months.
- Highest brand impressions: It generates the highest brand impressions during its lifetime more than any other item with 6,100 impressions. Its Cost Per Impression (CPI) is 3/10 of a cent for a jacket that costs $20.
- Women love wearing it: We all know that women hold the purse strings in any household. With promotional outerwear, you stand to gain their patronage more since 42% of them wear their branded outerwear on a weekly basis.
Promotional Home Accessories and Houseware
People tend to spend more time indoors during the winter, making it harder to reach them through billboards. Wondering how to market your brand to these homebodies? Promotional home accessories and houseware! These serve as an indoor billboard of sorts, especially when they’re useful. These houseware items are the most frequently used: promotional kitchenware, bar accessories, towels, and picture frames.
Promotional indoor fitness equipment
We are an active lot by nature so we wouldn’t let winter deter us from working out. Branded indoor fitness equipment is the perfect promotional giveaways for those who lead active lifestyles. They are also perfect for those who do constant traveling as they can be used whenever and wherever.
Promotional coffee cups
Coffee is a necessity that chooses no time or place. There is a perfect promotional coffee cup that will fit any coffee drinking habit, whether people choose to enjoy it at home upon waking up or when they get to work. For those in the former habit, ceramic and porcelain mugs are the perfect coffee buddies for them. On the other hand, those who choose to bring their coffee to go or at work will love our portable glass and metal coffee cups.
As one of the most popular promotional items with no seasonal limitations, promotional coffee cups generate 1,400 brand impressions throughout its lifetime of 1 year , according to the same GAI Study. They are also favoured by the Baby Boomer and Gen X generations.
Heat up your brand power with these top promotional products for Winter 2019
Don’t get left out by your competitors this season. Choose the top promotional winter items to promote your brand and campaigns. If you want to get a custom recommendation for the best promo items for your brand, you can fill out our promo ideas form. You can also get in touch with our experienced Account Managers by phone at 02 8072 3350 or through email at sales@brandconnect.com.au.
