Generate Brand Impressions with the Highest Visibility Promotional Items

Promotional products are effective advertising tools. Just like traditional advertisements, they need to get maximum exposure in order for your business to reap the maximum return on investment and marketing benefits. If you want to get your brand’s name really out there, here are the best promotional products that generate the most impressions in Australia, based on the latest ASI’s Global Advertising Specialties Impressions Study.

Promotional bags: 5,881 impressions

Promotional bags are meant to be used by people to carry their things. It goes wherever its owner goes, which means that they are seen by everyone that they come across with. Promotional bags are also necessities. Hardly anyone goes out without a bag, so they get the most use out of all the other promotional products.

Promotional Capella Tote Bag

Promotional pens: 3,223 impressions

Ever borrow a pen from someone and realize at the end of the day that you have forgotten to return it? That’s how promotional pens generate a lot of impressions. They can be passed on from one person to another. They are also more commonly used in business, retail, and bank transactions as well as at work. It also contributes to the high impressions that they generate.

Another bonus is that promotional pens are the most popular promo items in Australia. They are also the most cost-efficient since the cost per impression is less than one-tenth of a cent.

The Hainan Pen

Promotional outerwear: 3,179 impressions

Since promotional outerwear is an article of clothing, they serve as walking advertisements for the brand. They are also in the top five most influential promotional products on opinions of advertisers for consumers with ages ranging from 18 to 55 years old. Eighty-six percent of the recipients of promotional jackets think more favorably of the brand after receiving the swag. They also have several reasons for keeping the branded merchandise, deeming it highly useful, attractive, and enjoyable to have.


Promotional caps: 2,034 impressions

Hardly anyone uses promotional caps indoors or at home. They are made to be used and seen outdoors, which is why they generate a high volume of impressions. In sunny weather and regions, they are also one of the most used promotional products as people are reported to wear them at least once a week or more when they go out.

Sports Ripstop Cap

Promotional shirts: 1,755 impressions

Promotional shirts are reported to be one of most ubiquitous in the wardrobes of half of the consumers across all age groups, according to the ASI study. In fact, they are the second most popular promotional product down under. They are also considered to be the most enjoyable to have by the recipients, which makes them keep this article of clothing. Wearables also tend to deliver a high level of exposure as they are seen with the wearer while they are out and about.

Premium Tee Unisex

Order high-quality and affordable promotional products from Brandconnect today

High impression-generating products help your brand increase consumer awareness and opinion and visibility. If you want these promotional products to elevate your brand profile, browse through Brandconnect’s full range of promotional products. With Brandconnect, we want to make you experience the highest level of customer service with our free samples and shipping. Call us at 08 9328 6400 or email us at for inquiries or orders.