Learn why corporate gifts will help your brand grow in 2023!
There are so many things that you can do to grow your brand in 2023 with varied results. But one thing that consistently works is corporate gifting. They don’t just serve as goodwill gestures to spread cheer and appreciation among clients, customers, and employees. They are also effective marketing tools when promoting your brand.
Here are the top reasons why giving away corporate gifts can help grow your brand in 2023.
1. Corporate gifts are the least invasive and annoying marketing tool
We probably come across thousands of ads each day just by browsing our phones, watching TV, reading the paper, and taking a walk outside. But how many stick to our minds? Advertisers can keep flinging their ads at us but only a few will stick. Many people even go out of their way to avoid seeing ads!
With gifts, you get to promote your brand without the risk of being thrown into the bin or annoying your recipients. According to a 2021 Consumer Study by the Promotional Products Association International, 94% enjoy receiving promotional products. Meanwhile, 86.5 agree that business gifts are the best way to learn about a new business. So if you’re worried that gifting might be a waste of money and effort, worry not.
2. Gifting helps brands achieve brand recall and retention
If you see something for too long, whether it’s a logo, tagline, or image, doesn’t it make a mark on your memory for months and even years afterwards? It’s the same with branded gifts.
Let’s face it, not all businesses are diligent in maintaining contact with their clients or customers. Thankfully, corporate gifts serve as constant reminders.
Your brand will be the first that your recipients think of when people need your services or products. They are also more likely to recommend your brand to their friends and family.
3. Business gifts strengthen relationships
There’s no way that anyone who receives a gift will harbour ill feelings for the giver. It goes without saying that a brand that gives corporate swag to its clients, customers, and employees will receive a positive reception.
According to a 2021 study conducted by Coresight Research and sponsored by GiftNow, over 80% of businesses surveyed said gifts have improved relationships with employees and/or clients, with 48% saying gifting delivered a significant benefit. The top 3 benefits gained were making the recipient feel valued (45%), improved customer loyalty (43%) and improved employee retention (41%).
For clients and customers, gifts can be seen as appreciation for doing business with your brand. As for the staff, they serve as appreciation for the hard work done throughout the year. It also does a lot to boost company morale and establish a positive work culture.
4. Corporate gifts support and boost your brand image
Gifts serve as an extension of your brand and if done well, can boost your brand image. If your brand has a different Christmas theme each year, you can extend it to your corporate gifts as well. Similar to what Starbucks does with their holiday cups and merchandise, the gift sets that they sell are also similar in theme.
Starbucks gift sets through the years
If you’re still in the process of reinforcing your brand image, you can design gifts in your brand colours and with your logo, design, or tagline. Don’t forget to pick out items that are related to your business. For example, multi-tools for construction companies or homeware and decors for real estate agencies.
Find the perfect business gifts this holiday!
Holiday gift shopping doesn’t have to be a stressful activity. Let us take care of your shopping list with our concierge service! Let us know what you’re looking for this Christmas through this form.
