Brandconnect Blog

5 Innovative Promotional Products that Will Leave Your Jaw Hanging

Sometimes, distributing promotional products is not enough. Yes, promotional products can do a lot to improve your brand’s relationship with its stakeholders and image to the consumers. However, you can’t just dole out products and expect people to take notice of you. While people appreciate free stuff, you have to make sure that you give away innovative promotional products to catch their attention.

Kick Your Marketing Up a Notch With Our Innovative Promotional Products

If you want to reap all the benefits of promotional product marketing while making an impact, here are five innovative promotional products to get your brand noticed.

Swiss Peak 4-in-1 Speaker

The Swiss Peak 4-in-1 Speaker is a powerful 3W Bluetooth speaker that can blast music for 18 hours with its 4500mAh rechargeable battery. Due to its capacity, it is perfect for hunting, boating, camping, and outdoor events where electrical outlets to charge in are scarce. Once your phone has run out of juice from playing music, you can also use the Swiss Peak 4-in-1 Speaker to charge your electronic gadgets.

Made to withstand the harsh elements of weather, this Bluetooth speaker is resistant against rain and dust. It is also equipped with a bright 250-lumen LED lantern and four-function flashlight to illuminate your way during the cold, dark night outside.

Electronic Jump Rope

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Unique Conference Giveaways for 2018

Want your company to be the star of the next conference? By giving away unique conference giveaways , you can improve your brand awareness and recall, as well as booth traffic and display. These unique conference giveaways will already do half the promotional work for you. If you want in on all these benefits, here are some of the best conference gifts from Brandconnect.

Light Sabre Umbrella

Make everyone feel like they are the chosen one by giving away this Light Sabre Umbrella. These galactic umbrellas have a blindingly bright LED shaft that lights up with multiple colors to illuminate ways wherever they are in the galaxy. A flashlight is also installed on the bottom of the handle. On the other hand, the canopy is made from smooth 190T showerproof pongee that will protect you from rain or heat, while the rib spring-loaded metal and fibreglass frame fortify it against strong gusts of wind.

Orbit Wireless Phone Charger

In a highly technological world, it is important to stay connected at all times. Keep people’s phones juiced up and generate exposure for your brand at the same time with the Orbit Wireless Phone Charger. These next-generation phone chargers are compatible with wireless charging-capable phones. Phones only have to be placed on top of the surface in order to get it charging.


If you want to make an environmental impact while bringing out the nurturing side of people, get these seedpots. These packages are already assembled so you only have to water them after removing them from the package. You can also imprint your logo on the pots, making them cute desktop advertisements for your brand.

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5 Interesting Corporate Gifts for Every Budget

Sometimes, you don’t need a special occasion to give interesting corporate gifts . There are times that you want to appreciate your clients, sponsors, or suppliers for helping with your company’s success. Or you just want to reward your hard working staff for delivering exceptional results day in, day out. Whatever the cause may be, here are interesting corporate gifts you can give them for every budget.

$10 and under

Interesting corporate gifts don’t have to be expensive to be appreciated. Make sure that your business partners and staff value your gesture by giving them these Printed Notebook Water Bottles. Made from PS, this drinkware is compact and can be easily slid into the bag to be used anytime the recipient feels thirst.

$20 and under

This amount is enough to give multifunctional corporate gifts that exude class and value. Our Bradford Zip Portfolio has everything a professional will ever need to get through a hard day at work. It contains a large internal document folder and a lined A4 pad, as well as a pen loop and pockets for business cards.

$30 and under

Any techie will be delighted to receive a Superior Gift Set, consisting of a Velocity power bank, a Miami ballpoint pen, and swivel flash drive. The Velocity power bank has 2,000mAh capability, while the swivel flash drive is capable of storing up to 4GB. It also comes with dual micro USB charging adapter for the power bank.

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5 Best USB Promotional Products in Australia

If you are looking to give away USB promotional products in Australia , you’re in luck! There are more to these custom printed USBs than meet the eye. Aside from storing large files and being able to bring anywhere, they also do wonders for a brand’s potential.

According to ASI research, personalised USBs influence consumers the most. Consumers of all genders also love receiving these, with 91% of them keeping these USB promotional products for a very long time due to its usefulness. To take advantage of these benefits, here are the best USB promotional products in Australia.

Credit Card Flash Drive on Custom Backing Card

The Credit Card Flash Drive on Custom Backing Card is small enough to fit wallets and the back pocket of your pants. It is capable of storing up to 4GB and will record and play HD and Full HD videos, ranging from 720p to 1080p/1080i. The custom backing card can be printed in any design you choose. When ordered in bulk, these are individually packed in a clear cello bag.

Silicone Watch Flash Drive

Technology is permeating every aspect of our lives, including fashion. Wearable technologies are gadgets worn as accessories or implants. What better way to flaunt technology than wearing it on your wrist? Having a watch to go with it. This Silicone Watch Flash Drive is available in a wide array of memory capacities, from 4 GB and up.

Gold Bar Flash Drive

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5 Ways Promotional Pens Can Help Your Brand

For startup businesses, it can be a struggle to get your brand recognized in this tremendously competitive market. You know the only way to do this is through advertising, and it doesn’t come cheap. What you don’t know is that there is a more economical way to maximise your brand’s visibility and recognition, generate sales, and improve revenue. What is it? It is as simple as giving away promotional pens . Here are ways how these nifty promotional pens can propel your brand to the top.

Promotional pens are the most popular promo products in Australia

Fifty percent of people receive promotional pens every year, making it the most common of branded giveaways. These logo-imprinted products are not in danger of being overexposed though, as they are just as effective (if not even more so) in achieving their advertising purpose of increasing consumer awareness and loyalty and generating sales and referrals of a brand.

Promotional pens can overhaul your overall brand.

According to the Australasian Promotional Products Association, over 80% become more enamored with a brand after receiving a promotional product, while 42% think of a brand more highly if it displays environmental awareness by giving away environmentally friendly promotional products. Up the ante by giving away eco-friendly promotional pens to result in an even better consumer opinion of your brand.

Promotional pens provide the best value in terms of impressions generated per cent spent.

Promotional pens are cost-efficient, generating an impression every tenth of a cent. As the second highest impression-generating promotional product, a single writing instrument will create 3,223 impressions. That is how many people will see your logo or message on the product. On the other hand, 76% of them will have your brand seared into their memories, while 52% will want to do business with you. Not bad for acquiring prospects, right?

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5 Benefits of Promotional Tote Bags for Australian Businesses

Giving away promotional items may not be your bag.

But what you don’t know is that there are plenty of benefits to giving away promotional tote bags for Australian businesses . Aside from serving as walking billboards for your businesses, promotional tote bags announce your brand to the world and draw people in. If that is not enough to convince you, here are five other reasons you should consider distributing promotional canvas tote bags in your next trade show, event, or launch.

Promotional tote bags generate the most impressions to consumers

Due to its usefulness, custom printed tote bags is Australia’s most impressionable promotional product. They deliver a whopping 5,800 impressions per bag. This means that for each promotional bag that you distribute, your brand will reach 5,800 people, which goes to prove how deeply ingrained promotional tote bags are in Australians’ everyday lives.

Cheap promotional tote bags have the lowest cost per impression out of all the promotional products

You get the highest return on investment with these promotional canvas tote bags. It will only cost you $00.001 per impression for a $10 promotional tote bag. It is cheaper than any forms of advertising. Since it is also the most used promotional product, your cheap promotional tote bags will not only generate a large number of impressions, but will also expose the owner to your brand frequently, therefore increasing brand awareness and the chances that they will do business with you again.

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Brandconnect’s Guide to the Best Promotional Caps in Australia this Fall

The summer may be about to end, but that doesn’t mean that the heat is about to abate. With news of the summer extending well into the autumn, people are going to need hats and caps to shield their scalp from the unforgiving rays of the sun. If you are looking for corporate giveaway or gift ideas this fall that people will definitely wear, here are some of the best promotional caps in Australia that will suit your specific market.

The Traditionalist

These are the no-frills kind of people who don’t like surprises and tend to stick to what they know. They could be your old-and-trusted customers, the baby boomer market, or just those who enjoy the predictable. For these folks, there’s no other baseball cap for them than the classic design of the Oregon 5-Panel Cap. Made from polyester, it features the typical makings of a baseball cap such as a pre-curved peak, adjustable Velcro fastener, and sweatband.

The Fishing and Water Sport Enthusiast

Water is the natural habitat of these people. If you cater to those working in the water like fishermen or those whose hobbies include yachting, the Oilskin Cap is the perfect headwear for them. Oilskin is a waterproof and breathable fabric. Our oilskin caps are made of hard yakka oilskin that will keep heads dry and comfortable.

The Fashion-Forward Shopper

You may not believe it, but camouflage prints have made its way back into fashion. If your business caters to the stylish crowd, then the best personalised trucker caps in Australia for them are the Camo Truckers. These trucker caps have a nylon mesh side and back panels to keep heads cool and outfits even cooler.

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Five Reasons Why Printed Water Bottles Make the Hottest Promotional Products

Businesses have been largely sleeping on the water bottle as promotional products . What they don’t know is that water bottles are one of the hottest promotional products right now, especially now that the summer is heating up. If you are looking for a great promotional product to stamp your logo on and give away in your next event or marketing initiatives, below are some reasons you should choose promotional water bottles.

Promotional water bottles are the timeliest promotional products this season.

With the scorching sun bearing down on us this summer, dehydration is at an all-time high. People need to stay hydrated now more than ever so the demand for water bottles will likely rise as well. Water bottles are also one of the top 5 most popular promotional products all year round.

Brandconnect recommendation : Our Nomad drink bottle is a translucent, BPA-free, recyclable 750ml drink bottle. It is made from Tritan co-polymer that is odour- and impact-resistant and dishwasher-safe.

Nomad drink bottles.

Promotional water bottles are one of the most used promotional products.

According to PPAI research*, 45% of people use a promotional product at least once a day. Since people need at least eight glasses of water a day, they are bound to keep using your promotional water bottles all throughout the day. Thirst strikes anywhere so you’ll also be assured that your promotional water bottle will be taken wherever your recipient will go, ensuring maximum visibility for your logo.

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5 Cool Promotional Pens that Will Get Your Business Noticed

Promotional pens are the second most popular promotional products worldwide and one of the best-selling products here in BrandConnect. They also give the best value for your money’s worth as they are generally cheap and give the most impressions on people.

Since promotional pens are one of the most popular promotional products, just imagine how many custom-printed pens an average person will receive within a year. So, it can be hard for your giveaway and your brand to make the impact that you were expecting. In order to prevent this from happening, you have to cook up creative ways to innovate the traditional promotional pens. In the list below, we will be sharing five innovative pens (including promotional pens with stylus and flashlight!) that your clients or business partners won’t resist using regularly.

Eco-Friendly Promotional Pens

A typical pen will only give you a few years of use before it runs out of ink. Once they do, people wouldn’t think twice to discard it. If you are the type who cares about the environment and waste footprint, these eco-friendly promotional pens will make the perfect promotional pens for your company. These eco-friendly promotional pens are made from sustainable or recycled materials such as cardboard barrel and cornstarch plastic trim.

Promotional Pens with Stylus and Flashlight

In a world that is growing ever-reliant on touchscreen phones and gadgets, stylus pens are starting to become one of the most searched writing instruments according to ASI. But why go for regular ones when you can give away promotional pens with stylus and flashlight? Powered by super-bright LED lights, these promotional pens light up the logo to help find lost keys inside bags or illuminate dark roads.

Logo-Projector Pens

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Five Unique Promotional Products Ideas to Make Your Business Stand Out this 2018

Sometimes, thinking of unique promotional products ideas can get you stumped, especially if you want to stand out from the competition. You know that giving away promotional products is a good brand awareness strategy to get your company’s name out there, but sometimes, it just isn’t enough.

As businesses, we all need to shake things up from time to time. We can’t keep relying on the same marketing strategies in order to stay afloat in this competitive landscape.

If you want to separate yourself from the pack, here are five unique promotional products ideas that will shine the spotlight on your brand.

Credit Card Flash Drives

If you are targeting young consumers, credit card flash drives are the way to go. One of the most popular unique promotional products ideas, credit card flash drives can be easily stored away in wallets due to their compact size. Your brand will also get plenty of mileage with these giveaways as they are necessities that will last for a long time.

Wireless Phone Chargers

Wireless charging may be a feature that is only available to a few phones, but industry forecasts say that this emerging technology will reach $37.2 billion by 2022. Be ahead of the race by giving away custom-branded wireless chargers. With these chargers, you will be guaranteed that your promotional products will get the maximum usage for years to come.

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Promotional Product Trends For 2018

We want to greet 2018 with a BIG BANG, and what could be a more effective way to do this than by introducing some of the new emerging trends and interesting promotional merchandise that is practical and eye catching for the vast majority of end users. These products speak versatility and minimalism, but at the same inventiveness and creativity.

In our ever-changing environment, we always want something that will make our lives easier and less cluttered. Something that is new but not difficult to get used to. Something that would be user-friendly and is adaptable to many situations and occurrences. Although there are tons of products that fit those descriptions, there are certain guidelines that may help you figure out the best promotional merchandise and giveaways that will make your brand shine and get the spotlight that it deserves.

Below are some of the trends in promotional marketing that will pave the way for even more innovative product ideas.

Anything Wireless

Who would have thought that the time will come that wires and cables will be a thing of the past? Slowly but surely, technology is becoming a part of our daily lives, and because of this, there will always be something in our bag or purse that is electronic or wireless. Flash drives have been around for a long time, but why not put some excitement in your promotional merchandise by giving away wireless USBs or hard drives? These are your familiar devices but instead of connecting them directly to the computer or phone, you connect via Wi-Fi. This allows for convenient and faster usage, and sharing with other users can be done simultaneously. Another idea is wireless phone chargers or charging pads. This eliminates the hassle of plugging the device to the outlet which makes it more manageable.

The Timeless Pro Items But With a New Twist

Even with the upsurge of new products and unique gadgets, old time staples like pens and mugs will never lose their appeal. But what would make them treasure-worthy is to give them a twist that will WOW your customers. Pens with light-up logos will be admirable to everyone who sees them! Or how about pens with UV light so you can write some secret messages?

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What is Corporate Gifting?

Gift – it is an absolute word that translates to giving and receiving, in hopes that much thought and deliberation have been given in order to come up with one. In a world where we are surrounded by family, friends, colleagues, and other significant people, being presented a gift, regardless of its size, shape, or price tag, is always an indication that you were in someone else’s mind that day. And that is something that makes you feel special. That feeling of being remembered and appreciated.

In the corporate world, giving corporate gifts and other tokens is not uncommon. There are a variety of reasons for these gifts – a special occasion, an event, a brand launch, staff incentive programs, general giveaways, forging goodwill and stronger business relations, and many more. Corporate gifting is not limited within the company premises, but is especially effective when business partners, customers, or clients are involved. Whether giving presents to employees, clients, or even potential customers, there are some pointers to take into consideration to ensure that the recipient will find value in the gift.

How to Choose the Right Corporate Gifts

Corporate gifting doesn’t have to be a boring and tedious task. It is actually a way of exploring options and possibilities, as well as inviting creativity and improvisation. What are the corporate gifts you can give to your valued customers? There are countless gifts around, but before jumping into the first attractive idea for a gift that comes to mind, below are certain guidelines in choosing a gift to guarantee that the effort and money spent on the gifts will be worthwhile, at the same time ensuring that the person who received the gift is delighted and will remember you for a long time.

Planning ahead is key, and with proper and prompt planning, corporate gifting should be a breeze. Although there are tons of ideas for gifts, there are certain guidelines to take note of. This will help you decide what to give and who to give it to.

Know your purpose

What is your reason or purpose for the gift? Being able to lay this on the table sets you apart from careless gifting. Try to concretise what outcome you would want or expect after the gift has been received and acknowledged.

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Corporate Christmas Gifts for Clients

Towards the end of the year, many things go on in our minds all at once. Along with the festive surroundings, we think of having a long holiday, being with our loved ones more, temporarily halting work but making sure our job is done, and taking into consideration our valued clients and business partners are well taken care of.

Our clients are the ones that make our company flourish, and beginning as well as sustaining a healthy relationship with them will mean more productive transactions and a more intensive clientele base. Making them happy is our utmost concern, and what will make them happier than being remembered during special occasions like Christmas? Christmas is undoubtedly the happiest time of the year as we remember each other and give presents that truly come from our hearts. Handing out a token to our clients represents a desire to improve our existing connection in hopes of acquiring their trust and loyalty, and optimistically, increase our following as word-of-mouth goes around. With this in mind, Christmas corporate gifts are the way to go to express sincerity and appreciation during this joyful season.

Best Corporate Christmas Gift Ideas

Starting off with what to give may seem a little daunting at first, but sitting down and thinking a little would help. After you have set your budget, go into details. What is your client’s hobby? What is his/her favourite colour? Is he or she into sports? Does he/she cook when time allows? These small but simple questions will lead you to decide. The list below is a suggestion of 7 indicative corporate gift ideas to help you get started. Who knows? You may be able to come up with more creative concepts after you read this article!


Are a popular gift that the receiver can share with the family or staff. Customising the contents depending on your budget is an exciting task as you include various edibles and drinks as well! Chocolates, biscuits, lollies, spreads, nuts, cheese…the list is endless.


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The Perfect Promotional Gift

The British Promotional Merchandise Associated recently conducted extensive research on the power of promotional products. Their research revealed that 79% of people feel appreciated after receiving a promotional product.

When it comes to promotional products the Brits are no different to Ozzies. For more information on who uses which promotional products take a look at their research findings here

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The Power of Promotional Products

In the corporate world, it is important to establish good and long term contacts with employees, business partners, stakeholders and of course clients. Promotional products such as colourful T shirts, caps & hats, coffee mugs, umbrellas, torches, pens, clocks & watches do not cost much but they do help in promotion of brands when they are given as gifts.

It has been observed that promotional products prove to be more effective in brand promotion than the advertisements on TV, Radio and in print. Advertising messages on radio and TV stay for a few seconds or minutes and a printed advertisement may also not get noticed after some time. It is the utility of promotional items that makes them more long lasting and the brand logo on the product does convey an advertising message. In other words, promotional products are low-cost, high- impact marketing tools that can be advertising specialities for brands.

Promotional products such as printed coffee mugs or caps, fridge magnets, engraved pens, mouse pads, personalised USBs, or glassware can be given to employees as incentives and rewards for good performance. They can also be gifted on festivals, company foundation day and individually on employees’ birthdays. Along with the brand logo, a personal touch can be added by engraving the name of the employee on his/her birthday gift.

The only thing to remember is that no matter how trivial your promotional product may be it must have an impressive quality. Screen printed T shirts with the brand logo of your organisation do work very well as promotional gifts. Such customised shirts can also be used for weekend theme work wear to foster a team spirit among employees and their association with the organisation.

When promotional products are given as rewards for work accomplishment, they can be customised with phrases such ‘Star of the Month’, ’Pride of the team’, ‘Team Extra Miler’ to further boost the morale of valued employees. At times, it is not the monetary value of a gift but the appreciation that counts for a worker. What’s more, the gift bearing the company’s brand image also spreads a word about the company.

Branded coffee mugs are also a good idea for corporate gifts, because you can easily put all your contact details on them along with your organisation’s brand logo. When the purpose is to create brand awareness through a gift and use it as an advertising medium, it is rather important to include crisp but legible contact information on the product. Customising promotional products with company logo and its website URL or an email id/phone number help to create a good personalised corporate gift.

Promotional gifts can speak volumes about your company. You may gift them to your employees or to visitors and prospective clients at a trade fair show – they can take your brand name to places and advertise your business effectively.

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