Live events, whether small, intimate gatherings, or large-scale conventions, have been laid to rest effectively since the outbreak of COVID-19. This has led to numerous events to be cancelled or delayed indefinitely, causing millions of dollars in losses.
However, the show must still go on. Events are crucial in the operations and growth of many companies and brands, so we must find a way to adapt to the current restrictions. Here are ways how you can successfully bring your events to the virtual world.
Top 3 virtual events your brand can host
Product Demos & Launches
Yes, you can launch a new product or service through online means. Just because people don’t get to experience the product firsthand doesn’t mean that it takes away from their experience. Online launches and demos can be a good thing as people get a more in-depth look at the products or services. In fact, Apple has been doing it for many years now every time they release a new version of their Macbooks, iPhones, and iPads. Other technology companies have also followed suit such as Lenovo and Samsung.
Virtual Product Launch Case Study
It’s not just technology industries that are killing it with these product launches. A Canadian snack brand, Hippie Snacks has executed a virtual sampling of its new line of crisps, making it a sensory experience for the customers.Read more
With many more establishments reopening this week, many employees are about to come back for work. Employers’ mantra should be “welcome forward” instead of “welcome back,” according to the top Queensland HR professionals in a virtual boardroom gathering by QBM and BDO.
There are now many health and safety regulations and social distancing restrictions in place that can affect the way people work. We have reached a watershed moment, things are never going back to the way they were. Prepare your employees for this new era with these 3 tips to welcome forward your staff.
1. Workplace flexibility
As the danger of the virus still looms, the safest option is still allowing your employees to work remotely, especially if their job doesn’t require them to come into the office. In fact, some of the biggest companies have allowed most of their staff to work at home indefinitely, including Twitter, Facebook, and Shopify.
Working remotely has its challenges, however, there have been little to no findings of this work arrangement affecting productivity and efficiency. In fact, a study has determined that working from home increases productivity as remote staff work 1.4 more days than their office counterparts. There are now plenty of ways for teams to collaborate and communicate seamlessly, such as Slack, Zoom, Asana, to name a few. However, this productivity boost also leads to more burnouts, so it is the responsibility of the employers to ensure work-life balance among staff. To make sure that your staff can work smoothly at home, provide them with everything they need for their work, such as branded office supplies, gadgets, software programs, and even the snacks that they could enjoy during breaks.
2. Keeping employees safe and healthy
The responsibility of keeping employees safe and healthy is on the employer. Preparing them for the new regulations include monitoring and educating them about proper hygiene and social distancing guidelines and a contingency plan should someone test positive for the virus.Read more
Promotional products have always been treated by businesses as auxiliary investments, serving as just extra support to the company’s growth. However, in this economy, they have become necessities particularly for some industries that have been thriving against all odds. These three industries have gained an increase in demand as restrictions start to be lifted throughout Australia. Learn how promotional products can continue to fuel the growth for these industries.
1.Restaurants and cafes
If there’s one thing that people learned during the quarantine, it is that they can’t cook well. Hence, there is still a need for restaurants and cafes even through the disruption of the pandemic. The hospitality industry is among the worst hit sectors in Australia yet they are not going down without a fight. Most establishments have adapted to the takeaway and delivery culture that has become prevalent during isolation. Hence, the need for promotional products arise. Branded takeaway food containers, drinkware, and cutlery are not just necessities for each order, they also serve as promotional items. Some restaurants and cafes have also started selling branded merchandise for an additional income stream, like Taco Bell’s official merch. Pizza places can tack a pizza cutter add-on with every order of pizza as well.
Tote bags, food containers & accessories, and eco drinkware
One of the sectors that are thriving right now is the insurance sector. While they may be spending conservatively right now just like any other company that is bracing the impact of the pandemic, the insurance industry is expected to be more aggressive by the end of the year when the preventative health measures rise. Insurance agents rely heavily on promotional giveaways to gain new leads and score new clients once they’ve gotten their bearings.Read more
We are living in a digital world. Since the disruption of the pandemic on businesses, digital media have been the leading media consumed by individuals. So does that mean digital advertising is extremely effective right now? No – not quite. Here are reasons why digital advertising isn’t always the way to go and promotional products are.
1. Digital advertising doesn’t guarantee conversions
When people see ads on the Internet, it’s not an automatic conversion. The consumer goes through several stages before going through with the sale or what marketers call a sales funnel. Upon clicking the ad, they will be taken to the website or product page. What if the website or page isn’t well-designed? The consumer can and will easily leave your website.
The goal of every marketing campaign is you want the consumers to take action, right? An easy way to do this is by incentivising or rewarding them with promotional products. This can work alongside with sales, email registrations, social media following and more. The consumer gets a branded item and you get results almost immediately. In fact, consumers will do just about anything to get free branded merchandise that 10 out of 10 are willing to go out of their way to get one (Source: 2019 Consumer Study, PPAI Research).
2. It is hard to gain awareness with digital advertising
With so many things going on online, it can be a struggle to stand out. There is a marketing occurrence called “Banner Blindness” where digital banners go unnoticed by people due to so many elements in a digital space. In short, digital ads tend to be unmemorable.
On the other hand, brands can easily stand out with promotional products as they are effective tools in attaining brand recall and visibility for consumers. According to PPAI, 88% of consumers recall the brand printed on promotional items. To break it down further, the people who can recall the three key pieces on the branded merchandise: specific product, brand, and even the messaging come up to a whopping 76.2% of recipients. Promotional items are also usually kept for over a year. Every time they use it, they remember your brand. Bonus points if they use it outside of the home as they also expose other people to your brand.Read more
Reopening a business for the Phase 3 and 4 restrictions is like going into battle. You need to plan and prepare in order to win it. However, it can be easy to neglect important back-end things with so many things that need to be done when reopening a business, especially on the front end. To help you get on top of things, here’s a complete business planning checklist for reopening your business for the post-Coronavirus world.
1. Review your finances
Reopening can incur costs which can be a struggle for businesses after income loss due to the lockdown the past couple of months. Find out how your business is doing financially and if you need to cut corners or get additional funding in order to reopen and operate in the coming months.
2. Plot out your strategy
With tough times to come, a new in business strategy is needed to accommodate the changes in the economy. Iron out your plans for the coming months. Create new goals, deadlines, events, and projects in order to support your business growth. Reschedule the events that were canceled due to the pandemic or a plan B in case it’s not possible to reschedule in the near future.
3. Prep your staff
Whether your staff has been working from home the past couple of months or furloughed, you will need to prepare them for the reopening. We are coming upon a new world, so there’ll be plenty of operational changes that the staff needs to know due to the new health and safety regulations. If they need to wear uniforms, order them appropriate company winter workwear to protect them from the cold.Read more
Marketing has transformed overnight since the pandemic hit. What used to be normal in marketing practices may now be considered taboo with some aggressive tactics being seen as tone-deaf and tacky.
It’s no longer just about self-promotion, but how you can contribute to your market and society. It’s about building trust. With everything that’s happening in the world right now, you have to promote how you can drive a positive impact on your community with your products and services. In essence, the question that promo marketing should answer is “What can you do for your people?” To help answer that question for your own brand, take a look below to see how brands are doing marketing differently.
1. Recognising that face masks are the new hats
There is no other accessory that could rival the popularity of face masks right now as it has become an essential item. What brands like Disney, NBA, and NFL have been doing are selling branded face masks with their proprietary characters and team logos. However, they have been careful not to be seen as taking advantage of the situation by donating their sales proceeds to charities.
It doesn’t look like face masks are going away any time soon. In fact, they are here to stay as long as the danger of the virus looms. Many companies are expected to sell branded face masks for profit or use them for promotion eventually due to the prime advertising spot on people’s faces.
1. Preparing staff for going back-to-school or work
With the lockdown easing up, people are starting to go back to school and work. Brands have been preparing their staff for their eventual return to work. One such brand, Ford, is preparing to restart its automotive production capabilities after switching to manufacturing respirators and personal protective equipment (PPE) at the height of the pandemic. To guarantee the health and safety of their staff, they have outfitted them with PPE, such as face masks, latex and nitrile gloves, and face shields. Sometimes, the promotion has to start from within your organisation. Employees after all are the best endorsers for your brand.Read more
This is not just any new school term but it is the dawn of new hope for our children. This is the first sign that things are going back to normal after the horrible events brought on by the pandemic in the past quarter. However, new measures must be taken to ensure the safety and wellbeing of our children. However, we should still maintain a sense of normalcy for the children to allow them to focus on their studies. To start this new school term, here are the 7 must-have back-to-school products.
1. Hand Sanitisers
Proper hand hygiene prevents a host of various diseases, including Coronavirus, so it is important that students have easy access to sanitisers whether they’re in the classrooms, cafeteria, or gym. Aside from placing large bottles of hand sanitisers in strategic places, students should also have a small one in their backpack for personal use once they step out of the school (in the school bus or during commute).
Recommended sanitisers: 30ml Hand Sanitiser Gel, 60ml Hand Sanitiser Gel, and Antibacterial Wet Wipes
2. Face Masks
Together with sanitisers, face masks are non-negotiables in the post-COVID world. Make sure that the students never forget to wear their face masks by giving them reusable face masks with adorable prints. They are not only cute, but they are also eco-friendly.
Recommended face masks: Cotton Face Mask, Reusable Face Mask Full Colour – Small, and Reusable Face Mask Full Colour – LargeRead more
We’re living in a post-Coronavirus world now where there haven’t been many new cases and cafes and restaurants are starting to reopen. However, things haven’t gone back to normal. The pandemic has ushered in a New Normal, where people are taking extreme steps to maintain safety and sanitation at all times. For restaurants and cafes that are reopening in the coming days, there are new health and safety measures in place. Here’s a guide to preparing your establishment for reopening.
1. 10-person limit
Some states have a 10-person rule for dine-in customers while Western Australia allows 20 people, both with the condition of enforcing a distance of 4 sq.m apart. Unfortunately, this limit affects an establishment’s profits since they’ll serve fewer people than they did before. To minimise losses, you can open your restaurant for lunch or dinner earlier to accommodate more people. You can also schedule your appointments into two or more batches to make sure you maximise the 10- and 20-person limit.
Tip: Make sure to post your new rules on social media and outside your store so that your customers will be informed. You can also put out signage outside your store on banners like this.
Sanitisers will take the place of tabletop condiments in this post-Coronavirus world. Make sure that everyone inside your establishment has easy access to sanitisers by putting them in visible areas such as the entrance, tables, and counters. Don’t forget to also sterilise tabletops, counters, menus, and any surfaces that people come into contact with at least twice a day. Lastly, it goes without saying that customers and staff should be able to wash their hands so make sure that hand soap is available in the sink at all times.
Tip: Using a custom branded sanitiser is a good branding opportunity. Buying branded items in bulk is also a lot cheaper than buying mass-produced items in the supermarket.Read more
With the lockdown easing up, people are rushing to go outside and do the things that they haven’t done in a while. However, we’re not completely out of the woods yet. Plenty of safety and health measures need to be in place in order to keep the people safe and prevent the recurrence of cases. For those employees who want to brave the outdoors but want to do so conservatively, here are safe outdoor activities that will keep you from feeling FOMO.
Cycling allows you to feel the outside breeze and take in the sights while getting a daily dose of exercise. In fact, bicycles and their gears are in high demand right now, so much that they have been touted as the new toilet paper. There is no to minimal risk of cycling outside as long as the necessary precautions are taken. Just remind your staff to bike in non-crowded areas, practice social distancing, and wear a mask.
Recommended items: SPF 50 Dry Touch Sunscreen 50ml, Disposable Face Mask, and Home Gym Pack
Now that some places are allowing gatherings of 10 people, now’s the perfect time to catch up with a few friends or family over good food, wine, and even better conversations. Encourage your staff to socialize by sending them hampers that will entice them to put their cooking skills to the test.
Recommended items: Hamper – Wining & Dining, Hamper – Cooking at Home, and Oban Acacia Wine Plate SetRead more
Working remotely has its specific set of challenges that businesses may not be prepared for. For businesses that are having problems with remote working and collaborating, here are 6 tech tips to make your staff’s lives easier.
1. Maintain constant communication
We can’t stress enough how important communication is during this time. Foster a collaborative environment among your remote staff by establishing a virtual community through team messenger apps such as Hangouts Chat and Slack.
Everyone can also stay on top of their project updates and responsibilities as well as discuss project specifics by using project management apps, such as Asana, Basecamp, or Trello.
2. Secure your passwords
There’s always that one person who always forgets their password. With a possibly reduced workforce, your IT helpdesk might not always be around to reset passwords when needed. Prevent the waiting around for password reset with password management tools like LastPass. It can be installed as a browser extension so that you can safely share your company passwords to the staff. It is also secure since your staff doesn’t have to know the passwords, everything is stored in the tool and they can be automatically logged in using it.
3. Headphones are your employees’ best friendsRead more
It has been several weeks since the lockdown began. Many businesses have more or less adjusted to the new way of operations while most employees have transitioned to working from home. However, working from home is not always idyllic. Work-from-home employees are more at risk for burnout, especially combined with self-isolation. It is important for employers to show their appreciation and reward the efforts of their employees.
It is this appreciation and rewards that keep the people going, but you don’t have to go big as not all companies can afford to spend a lot right now due to the unstable economy. Here are 3 employee reward ideas that are within budget and won’t break the bank.
1. Company merchandise
A strong company culture leads to an improved turnover rate and builds employee satisfaction. One way to continue that, while working at home is to give your staff branded company merchandise. Not only will they feel appreciated for a job well done, but these branded items will also give them a stronger sense of belongingness within your organisation.
Recommended company merchandise ideas:
CROXTON HOODIE Adult Unisex, Work From Home Pack A, and Home Office Pack
2. Food & drinks hampersRead more
Cabin fever is real for work-from-home employees.
Working from home can make employees more efficient and productive as they have more time and energy to get things done. The challenge lies in encouraging teamwork as well as motivating and rewarding your employees. The key is to establish trust, open communications, and the groundwork necessary to foster effective and seamless team collaboration and connection despite the remote setup.
Doing so is already a struggle in the best of times, even more so now with the stress and anxiety in this pandemic. As an employer, here are 5 ways you can effectively manage and motivate your work-from-home employees during the lockdown.
1. Stay connected to your employees
Keeping open communication lines during these challenging times is key to a successful remote work collaboration and engagement within your teams. As a leader, it is up to you to establish strong communication within your staff by setting up regular Zoom meetings to keep them updated about company and work developments. Your staff will also crave human interaction during this long period of isolation so constant communication is important to keep them sane, engaged, and motivated at work.
2. Help out your employees any way that you can
People are hit hard by all the uncertainties and difficulties that the pandemic brings. This makes it hard for them to focus on their jobs and maintain their physical and emotional wellbeing. Extending your help any way you can (does not have to be limited to financial assistance) can have a huge impact on the productivity and morale of your staff.Read more
If your employees are working from home during the Coronavirus outbreak, here are 5 health and wellness ideas to keep them happy and healthy
Since many people are now working from home, it is easy to put their healthy habits on the curb. Employees might be taking their health for granted, affecting their general well-being and productivity. Help your employees keep healthy and happy with these 5 employee health and wellness hacks while working at home during the COVID-19 pandemic.
1. Have an organised, designated workspace
It’s easy to blur the lines between professional and personal life when working at home. Doing work on the bed affects sleep while working on the couch can keep the mind preoccupied with work matters even during your downtime. Having an organised and dedicated workspace puts the brain into work mode and prevents it from being distracted by personal matters. Make sure that all the essential office items are within reach by providing your team with one of our Work from Home Packs so they have easy access to the necessary resources and stationery to do their jobs effectively.
Work From Home Pack A (ballpoint pen, sticky notes, notebook, and jelly beans)
Work From Home Pack B (organiser notebook, smartphone holder, and recycled highlighter)
Home Office Pack (stress toy, drink bottle, headphone with mic, and 2-in-1 phone cable)Read more
Since the Coronavirus hit, many businesses have been struggling to keep afloat. The lockdown has affected business operations, with many establishments closing down or running on minimal support. This leaves business owners worrying about the future of their establishments and in turn, their staff also fears layoffs and income loss.
We can still turn things around. As they say, “When life gives you lemons, you make lemonade.” We have to find ways to overcome adversity and adapt to the situation despite the restrictions. Here are 5 ways you can survive and even thrive in this pandemic.
Consider delivery services for your restaurant or shop
Dining in is strictly prohibited in some areas to reduce the spread of the virus. Fortunately, this is not the end of the road for restaurants and fast food joints. You can still continue operations by offering a takeout and delivery service. If you are running on skeletal crew, you can also sell your dishes as packaged or reheatable meals to lessen the workload for your staff.
Hot tip: When delivering, use these tote bags to make brand impact and create customer loyalty.
Keep your brand relevant in your customer’s minds
When the dust settles, people will want to do business or buy from you again, so make sure you continue advertising your services through digital marketing, and other traditional marketing materials. Use this time to create relationships with your customers. One way you can do this is by sending your customers an At Home Pack with your branding. This will not only be a form of engagement but will strengthen their relationship with your business.Read more
“Improvise, adapt, and overcome.”
That’s the slogan companies should adopt since the world has ground to halt due to the Coronavirus pandemic. While many companies stopped operations and had huge staff layoffs, we have to keep in mind that if it’s not okay, it’s not the end.
You don’t have to be limited by this unfortunate situation. You can make your situation work for you by looking for missed opportunities to keep your brand relevant in these trying times. Here are 5 missed marketing opportunities that you should be leveraging during COVID-19.
1. Direct Mail
If people can’t come to your store, then go to their home! Direct mail is the perfect marketing approach during the quarantine since where else would the people be but at home? Send them promotional products that ensure your marketing efforts don’t go straight to the bin. But you can’t just give them any item, you have to give them something relevant, useful, and/or informative.
Paper soaps that could be printed with hand washing instructionsRead more
If you’re one of the unlucky businesses that had a scheduled event when the Coronavirus hit, then you know that it sucks. It is unfortunate that after spending all the time and money organising the event, only to have it cancelled or postponed for the unforeseeable future. Many have been affected, including trade shows, conferences, expos, and even large-scale events, such as SXSW, Coachella, and possibly, the Summer Olympics 2020 in Tokyo.
However, it is a necessary measure to stop the spread of the virus in its tracks. We may not control outside elements that may prevent our events from taking place, but we can be resourceful in how we handle things when our events get cancelled or postponed. Take, for example, the promotional products for your event. You don’t have to throw it away. Here are 6 ways you can still use your promotional products to minimise damage and costs.
Use the promotional products to promote your next event
Instead of leaving your promotional products to gather up dust in your office, you can use them to promote your upcoming events. This will remind your customers to look out for your next event. Your items will also serve as advertising so that they’ll be curious about your brand and do business with your company in the future.
Donate your products
If the branded items you ordered are necessities that are currently in high demand in the crisis, (e.g., sanitisers, masks, and antibacterial wipes), you can donate them to organisations that have a dire need for them, such as hospitals, retirement homes, clinics, and high-risk groups (senior citizens and people with co-morbids). Not only will you be helping out the community, but your company or organisation will also receive a publicity boost. People also tend to remember these selfless acts, which would come in handy when you reach out for funding support.
Shift your focus on direct marketing campaignsRead more
As the Coronavirus outbreak ravages the nation and the world, many businesses have opted to put their staff on remote work arrangements to keep them safe and reduce the spread. It can be difficult for some companies by the sudden need. Even more so, the employees. Not everyone is used to working at home and it can be overwhelming for some. To help them ease into remote working, here are the things you can provide them as an employer to maintain their motivation, focus, and productivity.
Company communication system
Define how your staff and their teams can communicate and collaborate. Find effective productivity and collaboration tools to make remote working as easy as possible. Collaboration tools to check out are Google Drive, Trello, Asana, and GitHub.
Your employees can interact and schedule meetings using chat and conferencing tools, such as Zoom, Google Hangouts, and Skype. Finally, get an updated contact list for employees in case of emergencies.
Technology & Gadgets
Invest in technology and gadgets that allow your staff to still work and function as if they are in the office. The most important of all is internet connectivity.
Second, if your business has the budget for it, supply them with laptops that come installed with all the licensed software programs that they use for their jobs. It is also important to secure your company information and data, so make sure you install antivirus and firewall programs to protect it from data theft and manipulation. If you have a limited budget or time, you can just let them take home their PCs in the office.Read more
A sign that an event is successful is if the attendees remember your brand months after the event occurred. You can achieve this and reap other branding benefits with promotional products. When given as free giveaways, promotional products are guaranteed to build your brand, attract event attendees, and generate new customers.
There are plenty of reasons why promotional products are effective marketing tools for your event. Need further convincing? Here are the reasons why you should be utilizing promotional giveaways for marketing your event.
It is cheaper and more cost-efficient than traditional advertising
Promotional products prove to be a lot cheaper than traditional advertising. Traditional advertisements usually cost hundreds of thousands to millions depending on the advertising timeslot and/or location. With promotional products, you can find giveaways under $1.
Promotional products deliver more impact to your target market. The average cost per impression of a promotional item is only $0.004. Meanwhile, the CPI for each traditional advertising medium is as follows:
Promotional product: $0.004
National magazine ad: $0.033Read more
3 Reasons Why You Should Be Using Full-Colour Promotional Products for Your 2020 Marketing Campaigns
Do you expect to achieve more results with your branding campaigns this year? If you are, change up your strategies by going for full-colour promotional products! There are plenty of printing options now that allow you to customise your branding and the promotional products itself. Here are ways that full-colour printing impacts your brand.
Full-colour promotional products are more eye-catching
Full-colour promotional products are screaming to be seen. With the variety of colours and designs that you can print on your item, going minimalist will be the last thing on your mind. You can go as crazy and loud as you want to with your design and branding. Thus, printing your promotional items in full-colour is guaranteed to grab more attention than any other printing option.
Full-colour promotional products get more visibility for your branding
With full-colour printing, you can cover the entire surface area of a product with your branding or design, making them unmissable. You won’t have to worry about getting the right placement or not getting enough visibility for your logo when you can print it all over the product. Full-colour printing allows your branding to be as prominent as possible, turning your promotional items into mobile advertisements.
Full-colour promotional printing allows you to fully customise your promotional products
Full-colour printing completely transforms any item into something that is uniquely yours. It makes it unrecognisable from the original stock item, turning it into your company’s own creation. You can design your item without restrictions, delivering more brand impact and originality.Read more
Get hopping on your promotional giveaways this Easter with these promotional products!
Valentine’s Day may have just ended but it is never too early to start planning your marketing campaigns for this Easter season. With Easter being one of the most profitable times of the year, we recommend that you capitalise on this time of year to reap the maximum benefits and profits that it has to offer. For effective marketing campaigns this Easter, here are promotional giveaway ideas that will help boost impact and visibility.
Assorted Colour Mini Jelly Beans in 50 Gram Cello Bag
Egg-shaped, chewy, and delicious; what is not to like about jelly beans? These colourful lollies will make for great giveaways at events, product launches, and promotional campaigns. The Assorted Colour Mini Jelly Beans in 50 Gram Cello Bag consist of nine assorted flavours and colours packed in a custom printed bag.
Sugar-Free Breath Mints
These breath mints in an egg-shaped container bring an Easter twist to this day-to-day necessity. When printed with your logo, these breath mints will deliver high visibility and recall to your brand.
Rabbit Twist Action Plastic PenRead more
It’s not easy standing out at trade shows. While they are good venues to drum up interest in your brand and acquire new leads and clients, your company is competing against many other companies offering similar products and services at the same event.
If you are lucky to get a good spot for your booth, good positioning does half the job for you. However, if you are not so fortunate to get the best location or you simply can’t afford it, you have to work extra hard to get noticed, especially if you’re situated at the far back of the venue. If you want to maximise your company’s visibility and income-generating potential at trade shows and conferences, here are promotional giveaways that will drive people to your booth in droves.
Perfect for: Generating brand impressions in and outside the trade show
Want your brand to be remembered long after the trade show has ended? Don’t forget to give away tote bags. They may be popular items at trade shows, but the results they deliver are impressive. First, they serve as mobile billboards for your brand as the attendees mill about carrying your branded tote bags. Second, they are reusable and can be used for carrying groceries, work items, workout clothes, or beach items. As an exhibitor, you can also use them to bundle up your brochures, pamphlets, and other giveaways.
Mandela Big Shopper Bag, Velocity Tote Bag, and Civic Shopper Heather Tote Bag
Attention-Grabbing Tip: Get tote bags that are roomy and sturdier so that people will choose to put in all their hauls and even other tote bags into your bag instead. Not only will your bag be a coveted item in the trade show but also give your brand more visibility.Read more
Globalisation has made it easier to buy items from other countries that are far cheaper than their local counterparts. However, cheaper is not always better as importing items have serious repercussions to our economy and the environment. Australian-made items are still the best choice for your company. Here are the reasons why.
When you buy local Australian-made products, the money you spend goes back to the community and generates income for the national community. A better economy means more jobs and income for industries, which benefits local families and communities.
According to The Clean Collective, every $1 million earned by a local Australian manufacturing business provides:
$333,900 in tax revenue
$985,000 in added value
$95,000 in welfare benefits savedRead more
Summer is for the young and the young at heart. There is no other season that is jam-packed with events, activities, and trends that specifically target the millennials and Gen Z demographics. And there are benefits to be had by targeting them. They make up more than 40% of the workforce, wielding the most buying power among all consumers.
If you want your brand to gain a loyal following from the millennials and Gen Z, this season is the perfect time to do it! Here are promotional product ideas for your marketing campaigns and events.
Millennials and Gen Z value experiences above all. According to Deloitte’s latest Millennial Survey, traveling is one of their top ambitions. Therefore, promotional travel items are guaranteed to make the most impact on your branding and essentially, your bottom line.
Both these generations are more environmentally conscious as climate change is their top concern. With the widespread bushfire that has been ongoing since June 2019, it is important now more than ever for these generations to help protect the environment. Therefore, eco-friendly items are appealing to them.
Beach itemsRead more
Make your school or university stand out this school term with hot back-to-school promotional items!
This school term, don’t be overshadowed by your competitors. Take advantage of the back-to-school season to get your name out there. Invest in promotional products this school term to increase your popularity, build brand loyalty, and attract more enrollees in the upcoming school terms. If you have a promotional campaign or school fundraiser coming up, here are the best promotional products to promote with.
Branded high school and college apparel
Nothing promotes school pride than branded high school and college apparel. These logo-printed tops are usually worn by the students to show their support for their sports teams at sports games or just casually at school as a fashion statement. They are popular school items that sell well.
Sports Premium Mesh Cap
Jupiter Unisex Tee
School suppliesRead more
The weather has been cooling down but the devastation of the Australian Bushfire is far from over. Since September 2019, the fires have destroyed an estimated 18.6 million hectares, 2,500 homes, and killed at least 30 people and billions of wildlife. This is a tragic time for our country and the best that anyone can do is help out in any way that we can. If you are thinking of ways to raise funds to help the victims with your company, here are 3 fundraising ideas to raise money.
Donate proceeds of your sales to the cause
If your budget is tight but your company still wants to help the cause, you can donate a proceed of your sales. If you’re unsure of how much you can donate, review your profits and losses for the year to determine the amount that you’re comfortable donating. As with all fundraisers, marketing is king. Promote your fundraising initiative to engage more people to buy your products or services.
Sales Case Study: A video game development company, Humble, is offering a bundle of their games, Humble Australia Fire Relief Bundle. All proceeds of the sales go toward the people and animals affected by the fires through the World Wildlife Fund, Australian Red Cross, RSPCA, and New South Wales’ Wildlife Information Rescue and Education Service. It has since raised $700,000.
Required branded merchandise for Sales
City Shopper Tote Bag: Nothing screams “notice me!” than a colourful shopper tote bag. It provides plenty of branding benefits, such as improved brand recall, wider exposure, and higher impressions generated.
Fundraising dinnersRead more
Pantone announces a new colour each year that sets trends for product development and purchasing choices in various industries, including fashion, interior design, branding and more. A team of analysts from Pantone conducts more than a year of global research into trends in diverse fields, such as tech, automotive manufacturing, beauty, art, and astronomy!
This year’s colour is Classic Blue, a familiar and reliable shade of blue that throws it back to the well, the classics. Psychologically, the classic blue brings a sense of peace and tranquility to the human spirit, according to Pantone. Want to evoke the same feelings that Classic Blue has for your branding and marketing? Here are the reasons why you should use Pantone 2020 Colour for your promotional products.
It makes your brand more trustworthy
According to the color of psychology, blue suggests trust and stability to the viewers. Therefore, businesses that use blue in their branding are more likely to be portrayed as secure, trustworthy, reliable, and high-quality, according to CoSchedule’s Colour Psychology in Marketing Guide.
Blue is also more likely to target a mental reaction rather than a physical one, therefore improving call-to-actions and brand recall. Here are other statistics about the color psychology of blue from Hubspot.
It makes your promotional products on trend
Every time Pantone announces a new colour, it’s guaranteed to be on trend for the whole year. When you use Pantone 2020’s Classic Blue for your promotional products campaign, you are putting your company on the map as a trendy brand that keeps on top of the latest trends.Read more
2020 is a time for new beginnings for your business. Whether you had tremendous success or failures last year, it is time to leave all that behind and start fresh. Prepare for the upcoming year by revisiting and reviewing your past goals and revising them for the new year.
In order for it to be a successful year for your business, here are 5 marketing and branding tips to kick the year off with a bang.
1. Review your business plan last year
You have to look back in order to move forward. Revisit your performance from last year. Was it successful? What are the things that went right and what didn’t? What are the areas that could be improved? In determining these things, you would be able to create a plan for this year that takes into account your brand strengths, weaknesses, opportunities, and threats.
2. Reconnect with clients
Customers and clients are the bloodlines of any organisation. Pave the way for a stronger relationship with them this 2020 by reaching out and thanking them for their business last year. If you’ve got a bit of budget left over from last year, you could give away branded corporate gifts such as promotional pens, calendars, or notebooks to express your gratitude. These items also serve as promotional tools so that your brand will be the first in their mind when they need your services again.
As for former clients, you could also take this time to reconnect with them. It could be that these clients are ready to start working with you again. Or they are just waiting for you to make their first move. Whatever it is, you could score extra points with them by being the first one to reach out to them.Read more
Increase Student Engagement & Retention with these Fun Activities for a Successful Orientation Week for Universities
Student orientation week is a way to make a good first impression on new students as it helps them get familiar with their new environment.
For a successful orientation, students need to have a smooth transition into university life. Integrating and transitioning are crucial factors in making students stay at university, as it is reported that students are less likely to stay if they do not become socially integrated within the first few weeks.
Here are four easy strategies to organise an effective Orientation Week that will keep your students engaged while also promoting your brand.
Decorate like you mean it!
Decorations make a world of difference when it comes to fostering school pride. Spruce up your premises with banners, flags and bunting. There will also be plenty of registration tables for various upcoming school activities and clubs so make sure that they are topped with branded table covers.
Get the students involved
Increase the students’ sense of belonging by getting them to sign up to organisations and extracurricular activities. Make the registration tables stand out by giving them custom-printed table covers with their organisation’s logo.Read more
The start of a new academic year is just around the corner, so you should be deciding on events for the upcoming term now, before the summer holidays.
If you want to attract new students and improve brand awareness, here are promotional marketing ideas to grow the popularity of your school or university.
Direct Mail Marketing
Direct mail marketing is effective in getting your educational institution’s name out there. Make more impact by targeting recipients that meet your target demographics like households that have young families. People tend to throw away junk mail but you can prevent them from doing the same with yours by enclosing a promotional item with your mailout. It could be something simple such as branded pens, custom USB drives (with a brochure about your school’s or university’s offerings), and keychains.
Direct mail marketing is a useful tool when inviting people to an upcoming promotional event, such as open day and sponsored educational and sports events (more on them below).
Orientation week is an opportunity to make a good first impression on the students. Organise games and stalls for the students, distribute drinks and snacks, and give them a soft copy of the schools information brochure pre-downloaded in a branded USB drive. You can also give them a back-to-school starter pack before the day ends. Ideal contents in the pack are branded pens, t-shirts, custom printed notebooks, and other stationery items.Read more
December is the golden month for not-for-profit organisations. It is reported that almost a third of all not-for-profit donations are received during December, so not-for-profits should be making the most of this season.
If there’s a season that not-for-profits should work extra hard to raise awareness and solicit donations, it’s during this last quarter of the year. Here are some statistics to convince you to do a “year-end ask”:
Do these numbers convince you? Here are 5 last-minute fundraising ideas that are easy to organise and throw.
Christmas gift wrapping
Offering a Christmas gift-wrapping service in exchange for a donation to your organisation is an easy way for local not-for-profits, schools, and faith-based organisation to raise awareness and funds for the year. Typically, gift wrapping is something that most people don’t want to be bothered about so offering this service will surely become a hit among the shoppers. You can also order a custom-printed wrapping paper for a truly personalised service that is guaranteed to generate brand exposure and awareness.
For shoppers looking for last-minute gifts, you can also sell branded advent calendars of chocolates or Christmas lollies in your gift-wrapping stall. These not only generate additional revenue, but also promote your brand.Read more
Using travel items as promotional tools isn’t restricted to travel and tourism brands. Even when you’re in other industries, you could benefit from targeting travelers, especially if you want to expand your brand reach and awareness countrywide and even globally.
The travel and tourism industry is a fast-growing sector in Australia, accounting for 3.1% of the national GDP and pouring in $57.3 billion to the economy in 2018, according to Tourism Research Australia. Of this, 74% is made up of domestic travels. Giving away promotional travel bags can provide logo exposure beyond your local area, spanning throughout the country and across continents.
Want your brand to be known globally? Here are the top 5 promotional travel bags to help your brand achieve widespread reach and awareness.
Gardner Jute Cosmetic/Toiletry Bag
The Gardner Jute Cosmetic/Toiletry Bag hits two birds with one stone: the travelers and environmentalists. Eco-friendly items are on-trend these days since people are becoming more conscious of their environment. Toiletry bags are necessary for traveling as they bundle up your cosmetics and skincare items for easy organisation.
River Waterproof Bag
With the many famous beaches in Australia, beach items are popular promotional tools for brands. The River Waterproof Bag is one such item that will make your brand stand out with its bright colours and usefulness. They are used to store valuables such as electronics, wallets, snacks, and anything you wouldn’t want to get wet on the beach. They can also be used during whitewater rafting, boat trips, and hikes.Read more
The best thing about Christmas shopping is the low bargains and deals you’ll find. The bad news is that shipping can be delayed due to the high volume of purchases.
If you’ve left your Christmas corporate gifts & promo items shopping too late, don’t worry! You can still get our orders in time with our Express Turnaround Promo Items! These items can be printed and delivered within seven days of artwork approval. Here are the best finds from our collection of good quality rush promotional items.
Perfect for: Shopping freebies, party and contest giveaways, trade show and conference giveaways, and corporate gifts
Keychains are a cost-effective item to get your brand out there without spending a lot. They are the best promotional tools for you if your company has a limited budget.
Our keychains are customisable to reflect your branding. Our metal keyrings come in a wide variety of shapes to suit the industry you’re in. We have the Maserati and Rotella for the automotive industry and the Casa for real estate developers and agents and property managers. You can also choose multi-purpose keychains such as the Belmont, which also serves as a bottle opener.
Express Office Supplies & NotebooksRead more
It is crucial to create a custom promotional products plan tailored to your brand and industry. After all, it can be hard for your brand’s message to get to its target audience by using the wrong vehicle. Anything that is associated with your company should reflect your brand values and philosophy and resonate with your market. Your brand is your identity and your marketing tools, including promotional products, should reflect that.
For your brand to reap all the benefits that promotional products offer, they should be related to your industry and the people you serve. For example, if you are a health and fitness brand, giving away water bottles, fitness bands or sports bags and apparel will serve useful for your customers while also being related to your brand.
If you want to create the perfect promotional products plan tailored to your brand and industry, here are the factors you should consider.
Does your branded merchandise represent your brand?
Promotional items are advertising tools, so they should reflect your brand identity and values. The promotional items you choose should be related to your business. Imagine the people who’ll be using your branded merchandise. How can they be reminded of your company if the items are completely unrelated to and different from your brand?
When choosing promotional merchandise, make sure that they’re a good representation of your brand and your message. Encapsulate all your brand elements (brand image, logo, and the services/products you offer) and find an item that will be an approximate match.
A perfect example is IAMS Australia’s frisbee giveaway campaign to raise brand awareness. These frisbees are shaped into barbells and with the slogan, “Strong Dogs,” which emphasises how strong the dogs become when fed with IAMS dog food.Read more
Summer is the perfect season for your brand to be seen.
It’s the time of year when people spend more time outdoors with more sunshine and hot weather, therefore creating marketing bliss for your brand. Beyond that, promotional marketing strategies just work better in summer.
Thus, it is the ideal time to promote your company through branded merchandise that can be used outdoors. A promotional product can generate more impressions and referrals during the summer than at any other time of year because there are more people outside to see it.
If you want to make a splash for summer 2019/2020, here are the sizzling promotional products to use for your marketing campaigns.
Get people stoked about your brand with branded BBQ sets. Summer and Christmas aren’t complete without getting together with friends and family and having a BBQ at the park or beach. It is only natural to want to get your logo on these products as these will be highly visible this season.
Drink bottlesRead more
The season of giving is now upon us. It is time to find the perfect corporate gifts that will improve brand awareness, gain customer loyalty, and stimulate productivity. The problem is what EXACTLY are these gifts? For any company, it is a struggle to find the right gift for its designated recipient. What works well for your customers may not be appropriate for your staff.
Don’t worry, Brandconnect is here to help you. Here is 2019’s trending Corporate Gift Guide for your customers, clients, and employees at any budget.
Budget-Friendly Corporate Gifts ($10-20)
Not all companies are privileged to have a large budget for their Christmas gifts to their clients, customers, and employees. Affordable does not always have to be low-quality. If you only have a limited budget to spare for your gifts but still value quality over everything else, here are budget-friendly yet high-quality gift ideas.
For clients and customers:
For employees:Read more
Now that the summer is heating up, people are starting to get back into shape. After a winter of being rugged up in jumpers and jackets and cooped up indoors, it is now time for people to get back onto the fitness wagon and work towards their fitness goals.
This is the perfect time for gyms and health and fitness brands to work double time on their marketing and branding initiatives. Unfortunately, all your competitors also recognise that this is the golden time of health and fitness marketing. How do you stand out in a competitive business climate? We’ll let you in on a secret on how you can emerge as the leader of the pack…
The secret is… Promotional Products!
Yes, promotional products are the most effective advertising tool and we’re not just saying it because we’re the leading promotional products provider. You may think that social media ads are the most effective since everyone is doing it. Wrong! According to the latest Global Ad Impressions Study by ASI, consumers develop a better opinion of the brand when they use promotional products as an advertising tool than internet marketing.
Source: ASI Global Ad Impressions Study 2019
Promotional products are also seen as the most effective form of advertising out of all media types, according to PPAI.
Source: PPAI Fact Sheet 2018Read more
Christmas is a great time to thank your clients for their business and your staff for their hard work. Take a look at our promotional Christmas products ideas below, and get your campaign off the ground this Christmas.
Corporate gifts to clients and customers
The continued patronage of your clients and customers is the bloodline of your business. Make sure that you establish goodwill and express your gratitude through year-end corporate gifts. Your clients will surely appreciate the gesture. Branded gifts can also serve as a promotional tool that will help improve brand recall, increasing the likelihood of them doing business with you again and referring your brand to other people.
Recommended products: Picnic Blankets, BBQ Sets, Champagne/Wine encased in a Branded Wine Carrier
Employee appreciation programmes
Employees are crucial to the success of any company and showing your gratitude by giving them a little token of appreciation that will help them in their day-to-day lives or enhance the way they work will go down a treat.
Recommended products: Cooler Bags, Beer Tasting Paddles, Wireless ChargersRead more
The Most Unforgettable Corporate Gifts for Your Clients, Customers, & Employees this Christmas Season 2019
The holiday season is rolling around and it’s time for companies to start shopping for the corporate gifts they’ll give to their clients, customers, and employees. While it’s the thought that counts, brands should put a lot more thought into holiday gifting. After all, this is their way to make a lasting impact on their audience and expand their reach well until the next year.
If you want to make your corporate gifts last this year, make sure you stick to what works. Here are the 5 trending corporate gifts for Christmas 2019.
Sure, giving a coffee cup as a gift on its own may be cheap but it’s not exactly as memorable as bundling it up in a set with other related items. Gift sets are popular for a reason. They offer the total gift experience and make any item have a high-perceived value.
You can create your own DIY gift set or you can choose from any pre-packaged gift sets we have on offer.
Recommended products: Zephyr Tool Kit, Quantum Gift Set, Kafe Double Walled Glass Set
Food & DrinksRead more
Each year, companies lose millions of dollars due to workplace distractions. According to Udemy’s 2018 Workplace Distraction Report, 70% of employees are distracted within the workplace. Two hours a day are wasted on these distractions, according to a CareerBuilder report. Meanwhile, it takes another two hours for employees to get back on track (based on an Atlassian report), meaning that they only work for four hours in an 8-hr workday.
Fortunately, you can take steps to prevent distractions. Here are 4 tips on banishing workplace disruptions and sharpening your employees’ focus in the workplace.
Drown out the noise
One of the top reasons for distraction is office noise and office gossip. Drown out the background cacophony of clacking keyboards, whispering and giggling colleagues, and phone notification sounds with headphones. Listening to music while working is said to increase productivity and focus and reduce stress.
Browse our headphones and earphones here.
Keep the energy levels up
It is hard to maintain people’s focus and energy throughout the day, especially after a big lunch. For those periods that people are starting to get sleepy, coffee can work wonders for a quick pick-up. Make sure that you have an overflowing supply of hot coffee and tea for your staff. You can also give them coffee cups with secure lids so that they can enjoy a cuppa without worrying about spillage.Read more
Spring is upon us.
The cold and dreariness of winter is behind us. The sun is out and the flowers are in bloom, which marks the start of spring 2019. With the new season comes new requirements. In the colder months, people prefer being bundled up in thick coats and staying indoors while drinking a cup of tea or coffee in their mugs or vacuum flasks. This season, people will prefer spending time outdoors and working out. Hence, winter’s promotional giveaways will not be used this season.
If you want to make a big impact with your promotional products, here are the most effective promotional products for Spring 2019.
Winter may have kept people from getting together over the flames of a barbie, but spring is about to change all that. This season is the perfect time for a BBQ down the beach, at the local park, and even just in the backyard. Here are a range of promotional BBQ sets that will prove popular during the next few months.
The star of the BBQ, these tools make it possible to get the meats and veggies cooking. They last for a long time so they will be used for years to come, giving your brand a long exposure.Read more
Breast cancer is a dreaded illness that is estimated to affect more than 13,000 people this year. It is also the fourth leading cause of cancer death in Australia and the second cause of death from cancer for women. Our mums, aunts, grandmums, friends, colleagues, cousins, sisters, and daughters have a high risk of contracting this disease.
This Breast Cancer Awareness Month 2019, let’s do our part in joining the cause and raising funds for its prevention, diagnosis, research, treatment, and awareness. If your brand or not-for-profit organisation wants to get involved, here are 5 Successful Fundraising Ideas for Breast Cancer Awareness Month 2019.
Charity walkathons are a great way to engage everyone through exercise. They also do a lot of things for the cause. One, people can show their support for their loved ones who are affected by the disease by joining. Two, these walkathons raise breast cancer awareness, thanks to its wide reach. Lastly, they can generate a lot of revenue by selling branded merchandise, pledges, and sponsorships.
Recommended promotional products for walkathons:
(l-r): Sports T-shirts, Sports Bottles, and Baseball Caps
Hair donation drivesRead more
As they say, first impressions last. Making a good first impression is just as important for a job applicant during their interviews as it is for employers when welcoming their new hires on their first day on the job.
These new hires are an asset that can help any company achieve its business goals. Therefore, the first day is dedicated to helping them find their place in the team and assimilate the company culture. How do you do that? By preparing your own comprehensive new employee welcome kit.
These new employee welcome kits are not just made up of branded office supplies that the employees could use while working. They also contain the necessary information to facilitate a successful onboarding period, a crucial stage in an employee’s life that can make or break their career within the company.
What is employee onboarding?
Employee onboarding is the process of integrating new employees into the company and equipping them with the knowledge, skills, and behaviours to become successful and valuable members of the company. This process lasts from the first day of the employee with the company to months or even years after that.
Onboarding provides plenty of benefits for both employers and employees. Here are some of the benefits:
Onboarding allows employees to be productive from the get-go.Read more
Not-for-profit and charity organisations may find it hard to justify shelling out money for promotional products when they are supposed to collect as much money as they can to raise funds for their cause. What they don’t know is that promotional products can help them meet their targets easier and faster.
How can promotional products help not-for-profit organisations? Promotional products are a more affordable and cost-effective way to promote your not-for-profit organisations. They can generate more impressions than traditional advertisements and digital ads with a more lasting power. They are also more popular with people as they serve useful to their recipients, unlike with ads which people do their best to avoid.
If you need further convincing, here are ways that promotional products can help your not-for-profit organisation reach its goals.
Promotional products generate exposure
Promotional products can increase brand awareness and reach multiple times over. They are typically useful items that people regularly use. By imprinting a logo or messaging on these items, you’ll be constantly exposing the user and the people around them to your branding unobtrusively. They don’t disrupt people’s lives, yet they are unavoidable unlike traditional advertisements. People would have to live like hermits to avoid being exposed to promotional products!
People donate more when given promotional products in return
The truth is most people won’t easily let go of their hard-earned money even if your organisation has the most world-changing causes. You may be able to persuade a few people but it certainly won’t be easy. Want to make the donors come to you instead? By giving them something in return, like free promotional merchandise. Promotional products when given as freebies make donors feel appreciated. No one ever turns down a good freebie, especially if they are in exchange for donating to causes.Read more
The rainy season presents challenges for advertising and marketing. It is the perfect season for people to stay indoors, therefore limiting the exposure and impressions that a brand might get with outdoor advertisements and marketing campaigns. How do you establish and maintain brand visibility during this chilly weather?
Target consumers’ homes
If the consumers will not come outside then you must come to the consumers. This does not necessarily mean go door to door and shill your product. Rather, give them your logo printed merchandise that they will be able to use at home. Since consumers will be spending most of their time indoors during the cold and rainy season, promotional homeware products will serve as the perfect advertising tool to build brand exposure and recall.
Top 3 Recommended Promotional Homeware Products:
(l-r) Coasters, Clocks, Pillows, and Blankets
Clothe consumers with your brand
The sure way to making sure that you stay on the consumers’ minds all day is by making them wear your branded outerwear. You will be exposing them and the people around them to your brand the whole day, therefore, strengthening your brand profile and expanding awareness. Since it is a chilly season, you’ll be sure that they’ll be wearing your logo printed outerwear wherever they go. Basically, you have people serving as mobile advertisements for your brand at no charge. Need further convincing? Here are promotional outerwear statistics to blow your mind (data from ASI):Read more
Crank up foot traffic to your trade show booth with these 3 Attention-Grabbing & Creative Booth Ideas
Standing out in a sea of trade show booths is difficult. Some booths have the advantage of securing a strategic location that has heavy foot traffic. Unfortunately, these locations tend to be more costly. For those that can’t afford this premium trade show real estate, you have to find other ways to drum up buzz and interest to get people to come to your booth. Whether your worry is to stand out or to increase the foot traffic to your booth, here are 3 creative booth ideas for trade shows.
Promote your booth before the trade show itself
You may have the worst booth location in the trade show but you can still get guaranteed visitors if you announce your trade show booth on EDMs, social media, blogs, and your website beforehand. Give your clients or customers a glimpse of what you have in store when they visit your booth. You can also announce a giveaway or discount voucher that they can claim if they drop by your booth.
Make your booth eye-catching and interesting
To stand out, your booth must look the part. Get people to notice your booth through attention-grabbing trade show decorations and setup. If your booth is located at the very rear of the trade show, put in high visual installations or displays (e.g. overhead hangings or tall posts) that tower over other booths so that people can see your booth even from afar.
Having an interactive booth setup also helps in enticing people to approach and even stay in your booth. If you sell consumer products, make sure they are on display and that they can touch and use them. You can also schedule demos so that you can showcase what your products/services can do. Another thing you can do is to reserve a small lounge in your booth where your clients can get comfortable and possibly discuss with you about your offerings.
Give away freebiesRead more
Tired of your old fundraising ideas? If you find that you keep recycling old ideas for your fundraising initiatives, why not try to shake things up with the use of promotional products?
Promotional products are great for increasing brand awareness for your not-for-profit organisation. In some cases, they also incentivise people into buying your fundraising promotional products they get something in return when they donate to your fundraiser.
Ready to start using promotional products to achieve your fundraising objectives? Here are 5 creative fundraising promotional products ideas to help you.
Umbrellas make the perfect fundraising promotional giveaways for charity golf tournaments. Each panel can be sold as an advertising spot where brands can imprint their logos or messaging. You can also sell higher level sponsorships where brands can dominate the entire umbrella. For sports teams, competitions, and school events, you can sell these umbrellas for additional revenue.
Not only do you achieve your fundraising goal, but you also help brands generate exposure and impressions. Check out our extensive range of promotional umbrellas here.
Chinese Paper LanternsRead more
Employee recognition and rewards are keys to an organisation’s success. They do a lot in improving the staff’s morale and productivity, in turn, making it easier for businesses to achieve their goals. If you’re looking for employee rewards ideas, why not try promotional tech products? Why is that, you ask? Here are the 4 reasons you should use promotional tech items for your employee recognition and reward programmes.
Promo tech items appeal to the majority of the workforce
The workforce is predominantly made up of Generation X and Millennials. These are driven and fast-living people who are drawn to promo tech items. They treat items such as power banks, USBs, headphones, wireless chargers, and Bluetooth speakers as necessities since they rely on them in their day-to-day lives. They will certainly be happy to be rewarded with these items.
Promo tech items enhance the working experience
Promotional tech items such as USBs, power banks, and headphones can be easily used by your staff while working. These items can also help and enhance their experience while working. They also constantly expose your staff to your brand and messaging, thus, strengthening company morale and pride.
Promo tech items serve as advertisements
When used outside the office, promo tech items serve as mobile billboards for your brand. It improves brand awareness and recognition since your logo and messaging will be exposed to people who otherwise would not know anything about your brand.Read more
Trade shows are exciting to participate in. They present the perfect opportunity to drum up interest in and showcase your products and services to willing customers and clients.
However, you don’t just simply go to one and spread out your products and services on a table. There is an art to trade show exhibition to get a successful turnout and achieve your goals. If this is your first time exhibiting at a trade show and you don’t know where to start, here are some tips and tricks to a successful trade show exhibition.
Prepare for it like you’re going into battle
For exhibitors, it’s like a battlefield out there in trade shows. You have to fight with other businesses for the same thing: people’s interest, prospective leads, and improved brand and product awareness. In order to stand out, you need to strategize how best to capture people’s attention.
Participating as a trade show exhibitor can also be costly from the exhibition space rental down to booth display setup and giveaways. To maximise returns, you need to strategize how best to capture people’s attention. It is why we recommend that you spend at least 6 to 12 months getting ready for your first trade show exhibition. Among the following things you need to address are:
Your business goals for the trade show: The goals that you establish should be measurable and achievable. This will help you determine if your participation has been successful and which factors of your exhibition need to be improved.
Which of your staff members are exhibition-ready: Selling at a trade show is a whole different ball game than what your staff is used. Train and prepare them to be ready to answer any questions about your company, products, and services and how to engage people.Read more
Fundraising events are popular ways to raise money and awareness for not-for-profit organisations. In fact, 82% of not-for-profits are reported to host these events to secure funding and raise awareness for the organisation and its causes, according to the Nonprofit Research Collaborative. Fundraising events are a crucial part of a not-for-profit organisation’s success.
With so many fundraising event options, it can be hard to choose which one is perfect for your purpose and organisation. Lucky for you, we have rounded up the most popular and effective fundraising events and promotional products.
Best Fundraising Events & Promotional Products
As the most popular fundraising event category , fun runs/walks are the easiest events to plan, according to a 2015 study by Software Advice. It generates moderate to high revenues for not-for-profits of all sizes.
Mid-size and large organisations (with an annual operating budget of $6 million and more) benefit the most from fun runs. Smaller not-for-profits may encounter more difficulties with organising this particular fundraising event and with minimal returns. However, fun runs are still a viable option for them due to how affordable it is to plan one.
There is one more reason that makes the winter extra dreadful: the onslaught of colds and the flu. Some might think that they are just minor nuisances but the virus is getting stronger and more fatal. There has been a tremendous surge in flu cases this year. A staggering 40,000 cases of flu have been reported. To date, 68 people have died and it is expected to claim 4,000 lives by the end of the year.
The flu season does not only affect people but also businesses. It is reported that employers bleed out millions of dollars each year due to losses in productivity and staff shortage caused by the flu.
What can brands and companies do about it? Read more to find out.
Marketing Campaigns to Protect Against the Flu Virus
Flu vaccination is still the number one measure to prevent the spread of the flu virus. However, not everyone gets vaccinated for fear of experiencing side effects or simply not being informed of its importance. To further promote vaccinations and prevent the spread of viruses, these are the best marketing campaigns to entice people to get flu shots and take better care of themselves.
Employee Awareness Campaigns
Viruses spread easily in workplaces due to the close proximity of employees to each other and breathing the same air with someone who is infected. Giving them a flu prevention pack and reminding them to get vaccinated can do wonders for the health and morale of your staff. Promotional products included in the pack are:Read more
As seasons change, so do the trending promotional products. Just like with clothing, items that are normally used for summer or spring may no longer be appropriate for the biting cold of winter. Let’s face it, hardly anyone would host a BBQ during the winter, right? Therefore, it doesn’t make sense to start a BBQ giveaway this season.
In order to not cool down your momentum this winter season, choose promotional products that are guaranteed to keep your brand in the collective consciousness of the consumers. Here are the top promotional products for winter 2019.
Top Promotional Products for Winter 2019
Once the cold winds start blowing, out comes the promotional outerwear from the hidden depths of the closet. Regardless of the eye-catching design of your promotional t-shirts, it will still be covered up by promotional jackets, fleece, hoodies, and pullovers. Thus, it is wise to invest in promotional outerwear to promote your brand this winter.
In fact, your brand stands to gain a lot from promotional outerwear based on the statistics from Global Ad Impressions 2019 by Advertising Specialties Institute:
Longer brand exposure: Promotional outerwear are kept for a minimum of 16 months.Read more
If you have to invest in one staple promotional item that will carry your brand the whole year round, let it be promotional drink bottles. Why, you ask? Here are some reasons why you should.
Promotional drink bottles never go out of style and are a useful product all year round. People from all demographics use promotional drink bottles, whether for daily use or outdoor activities.
As a country that thrives on health and wellness, promotional drink bottles are also the perfect marketing tools to reach out to the fitness and health conscious community. They are the perfect accessory to accompany them to their workouts due to their usefulness and eye-popping colours and styles.
Still not convinced? Here are statistics for promotional drinkware, according to the latest Global Ad Impressions Study 2019 by the Advertising Specialty Institute.
Almost everyone has a promotional drink bottle.
Seventy-eight percent of consumers own promotional drinkware.
Promotional drink bottles are a hit with Gen X’ers and Baby BoomersRead more
Price isn’t always the deciding factor when you make a purchase for your business. You also need to consider the quality of the item/service, its usefulness, and relevance to your target market and campaign strategy.
We understand that most businesses have limited marketing budgets, so they have to find the best deals on promotional products to get the most value out of their money. While there is nothing wrong with conserving your spending – prioritising low pricing over quality can do more harm than good for your brand. Here are a few reasons why you shouldn’t cut back too much when buying promotional products.
Good quality promotional products strengthen a brand’s identity
Promotional products are a reflection of a company’s brand. If you give away inferior promotional products, it will reflect badly on your brand, making it look like your brand is just as cheap as the items.
In order to create a corporate identity that is truly unique to your brand, you have to set a uniform guideline as to how you present your brand to the world. Choosing subpar promotional products will only cloud your brand’s identity due to the following reasons:
The decoration on the item may appear low quality and may rub off
The product may not align with your brand identityRead more
Finding the right candidates for job openings has always been a struggle for recruiters.
To find the perfect match, companies have devised plenty of recruitment practices, ranging from the traditional, such as several rounds of interviews and aptitude tests to the more eccentric, such as having the applicants join a workout class or conducting the interview via text.
Sometimes, we end up overcomplicating things when the solution is right there in front of us. You can determine whether the candidate will be a good fit for your company by what he or she does with the drink offered to them during the interview, according to Trent Innes, managing director of Xero Australia, a business accounting software company that provides services worldwide.
On the Venture Podcast with Lambros Photios, Innes shared, “If you come in and have an interview, as soon as you meet me I’ll always take you for a walk down to one of our kitchens and somehow you’ll always end up walking away with a drink – whether that be a glass of water, coffee, a cup of tea or even a soft drink.”
He continued, “Then we take that back and have our interview and one of the things I’m always looking for at the end of the interview is, does the person who’s having the interview want to take that empty cup back to the kitchen?”
What is the logic behind this hiring practice?
What is the significance of this simple gesture? For Innes, it means that candidates who wash the cup up themselves or offer to take it to the sink have “a real sense of ownership.”Read more
First-timers, is it daunting to order promotional products for the first time?
Don’t worry, we get it. Promotional products can still cost a pretty penny even though they are the cheapest advertising medium when it comes to promoting your business. Therefore, it can be nerve-wracking to order promotional products for your first campaign.
Good news, our team at Brandconnect are here to help. Our seasoned account managers have beyond two decades of experience in helping out thousands of brands with their promotional products needs. Best of all, our marketing advice comes for free and without obligation! Here are the 3 reasons why you need to let us help with your promotional products campaign.
To find out what promotional products are appropriate for your campaign and industry
It can be easy to get lost in our extensive range of promotional products. Just like any other marketing plans, choosing the best promotional products for your campaigns require research and planning. When you ask for help from us, we will suggest the best promotional products for your industry and the specific campaign you’re organising.
To find out which decoration option will work the best for your preferred promotional items
There are plenty of decoration options available these days. It is no longer just screen printing or embroidery. Now, you can print using digital methods that will make your branding stand out and come alive. Our account managers can tell you the differences between these decoration options and help you choose which one is the best one for your design or logo.Read more
Getting fit in Australia is not a problem. As a country that has a fitness industry over $2 billion, it is not difficult to find leads and clients. In this competitive climate, the problem for a gym or any fitness brand is standing out and sustaining longevity.
In order to maintain a competitive edge, one must execute innovative promotional campaigns that will catch the attention of people and maintain your brand in people’s consciousness. Here are 4 creative and attention-grabbing promotional marketing ideas that use promotional products.
Toughen up your social media and email marketing campaigns
We all know that digital media is a great way to promote any brand. You could choose to pay for advertising to rack up followers and engagement, but it would be a moot point without engaging content. One of the best ways to attract leads and turn them into eventual customers is by conducting a social media or email giveaway. Social networks tend to reward pages that quality interactions. Instead of going for more likes or reactions, entice your followers to comment on your posts by posting open-ended questions and encouraging them to share your photos or videos.
Entice new memberships and renewals with promotional items rewards
If you’re looking to ramp up new sign-ups, there is no better way to do that than reward them with limited-edition promotional items that they can get after signing up. These value-added freebies go a long way in encouraging people to join your gym or fitness club. Make sure that the promo items can be used for their fitness journey. Branded merchandise pieces such as drink bottles, workout equipment, towels, sports bags, clothing, and earphones will entice them to work out more while also gaining brand impressions from the people around them.
Sell branded merchandiseRead more
Deciding to go green in your promotional products plan is the best choice you can ever make for your brand. However, we need to take extra precaution when shopping for environmentally friendly promotional products.
As consumers, we have to be discerning of what we buy. Eco-friendly promotional products are made differently from traditional ones so we have to learn the materials used, the certifications that they’re under, and the benefits as well as the trade-offs. To help you, here are some shopping tips to help you find the best environmentally friendly promotional products.
Find out the make of the eco-friendly promotional products
Since eco-friendly promotional products are made differently, it may use materials and production methods that you may not be aware of. Items can be put under different categories. Here are the different categories that promotional products are placed under. (Please note that some items can have several categories apply to them).
When promo items are said to be biodegradable, it means that they can be decomposed by bacteria, water, or other means. When disposed of, they wouldn’t stick around for long, unlike other waste materials. Most eco-friendly items are made to be biodegradable. Such examples are items made of recycled paper waste such as cardboard pens, wheat straw pens, and recycled notebooks.
It is important now more than ever to become more ethically responsible when it comes to our carbon footprint and practices. With our pressing waste crisis, we need to adopt an eco-friendlier approach in our business operations. One step to take is through transitioning to an environmentally friendly promotional products plan. Not only will you be helping save the world, but your brand also stands to gain so much more. Here are the 5 benefits of adopting an environmentally friendly promotional products plan.
Your brand gains a more favorable reception from consumers
According to the latest Global Ad Impressions Study by ASI, 42% of consumers form a better opinion of brands that give away environmentally friendly promotional products. In addition, consumers between the ages of 18 and 44 are said to prefer eco-friendly branded merchandise more. This age range consists of millennials and Gen X-ers, the two most consumer groups with the strongest buying power. So if you want to target them, dare to go green.
Eco-friendly promotional products last longer
Environmentally friendly promotional products are designed and created to be reused over and over again so that they don’t add to our growing waste problem. Promo items such as promotional tote bags, reusable coffee cups, stainless steel straws, and drink bottles last for years. Not only are your giveaways guaranteed to last longer, but your brand will definitely benefit more this longevity.
You get longer brand visibility and more impressions
Since your promotional products are more long-lasting, your brand will get more exposure, granted that your logo has been imprinted through high-quality printing methods to prevent fading. On average, regular promotional products are kept for a year, but with eco-friendly branded merchandise is meant to be kept for twice longer. This means you can generate double the brand impressions and exposure with environmentally friendly items.Read more
Do you find yourself with an extra budget this EOFY?
Then you’re probably in a hurry to spend it all before you lose it. Getting new promotional products is the best way to spend it whether you’re after optimising your tax deductions, looking to get a headstart for the new financial year, or throwing a last-minute EOFY promotion. Here are the best promotional products in Australia to give your brand and business finances a buzz this EOFY.
Promotional notebooks have made a huge comeback this year despite everything going digital. They make as perfect giveaways no matter what your target market is due to its universal appeal and reasonable prices. Promotional notebooks are also highly customisable with its wide range of design options and styles to choose from.
Branded Reusable Coffee Cups
Coffee addiction is at an all-time high so it comes as no surprise that reusable coffee cups are one of the most popular and useful promotional items this EOFY season. Your brand will be sure to get the ubiquitous visibility it deserves due to the guaranteed frequency of use by people.
Promotional Straws and Drink BottlesRead more
To see is to believe.
It is therefore difficult to convince consumers without the actual product right in front of them. Sure, businesses can promise the moon to the consumers, but they would be hard-pressed to believe the promised benefits and high quality of an item without experiencing them first-hand.
Here in Brandconnect, we understand people’s hesitation in committing to a bulk order of an item that they have yet to see. Which is why we provide Free Samples of most of our promotional products priced under $10 to all our customers both potential and old. Our loyal Brandconnect Plus members can order samples of all promo items for free except for high-value items and some clothing pieces. If you want to know what you can order for free, here’s a sneak peek of our Free Samples
Promotional notebooks are the it-item of the moment. It comes as no surprise since they are appropriate for people of all ages and from all walks of life. They also have a long shelf-life, multiple decoration options, and comes in a variety of styles and price points, making it the perfect giveaway for brands.
Request for Samples of these Promotional Notebooks
Melrose NotebookRead more
Promotional products are not as powerful without the right branding.
While we have espoused time and again about the benefits of using promotional products for your branding campaigns, they simply would not be as effective without a clear and impactful logo or messaging. The printing is just as essential as the promotional products. After all, how could you promote your brand if the logo is blurred or easily erased?
These days, logos and messaging can be printed using various methods that make it pop out and last longer. Read below to learn more about these new printing technologies and what they can bring onto the table.
Gone are the days of limited colour printing methods, such as RGB and CMYK printing. Supacolor makes it possible to identically reproduce logos regardless of how intricate it is. Named as one of the world’s best heat transfer technologies, it prints vibrant logos and designs on garment items with quick turnaround time.
Limitless coloursRead more
Promotional notebooks and journals are making a huge comeback in the promotional products space this year. You may think that they have gone by the wayside due to our fascination with everything digital. However, putting a pen to the paper and turning the pages one by one still appeal to many.
Custom promotional notebooks and journals also make for great giveaways as they can be used universally for people of all ages and from all walks of life. More importantly, they are no longer just used for note-taking. Promotional notebooks and journals can be used for so much more now and with a variety of printing and design options to suit your brand’s aesthetics and the lifestyles of your targets. Read more to find out what’s new and hot in the realm of custom promotional notebooks in Australia.
What’s Hot and New in Promotional Notebooks
Multifunctional Notebooks and Journals
Custom promotional notebooks and journals also have the ability to store your essentials such as phone, credit cards, pens, and business cards. You won’t even need a bag when you have these notebooks and journals around.
Calgary A5 Notebook
Tech Savvy A5 PortfolioRead more
The APPA Roadshow 2019 recently showcased the latest in promotional products and related services. We got to see the best and the brightest in promotional products, from clothing, branded giveaways, to bespoke premium items. Here are the standout stars of this year’s APPA Roadshow.
The Trendiest and Most Popular Promotional Products at this Year’s APPA Roadshow
Promotional Drink Bottles:
Drink bottles are one of the trendiest promotional products in the APPA Roadshow as more advertisers are making the move toward environmental sustainability and reusable items. Giving away drink bottles are a safe move as everyone needs to drink water. There is not one person who would not appreciate getting a promotional drink bottle that they can use at the gym, office, daily walks, or just shopping.
Featured drink bottle:
Moonlit Quencher Water Bottle
Mix-n-match Copper Vacuum Insulated BottleRead more
The promotional product industry is constantly evolving. What was popular a couple of years ago or even just last year may no longer be the hottest product this year. Take for example the fidget spinner craze from a couple of years ago. It was so popular that you almost every brand has imprinted their logo on one. Yet you can barely even see one these days.
It is for this reason why it is important that you constantly keep yourself updated with the latest trends and news about promotional products to make the maximum impact with your branding and advertising campaigns. Here are the latest promotional product updates, according to the Global Ad Impressions Study 2019 Edition by Advertising Specialty Institute.
Writing instruments are the most popular promotional products
Writing instruments have always been part of the top 5 promotional products, but this year they have emerged as the most popular due to its effectivity and affordability. Drinkware comes a close second while the former crown holder, promotional T-shirts are still part of the top three. On the other hand, umbrellas and mobile power banks are still the least popular, but they have a niche crowd that they can satisfy.
Promotional bags have been dethroned as the highest generator of brand impressions
If you want to generate the maximum brand visibility using promotional products, choose branded outerwear. Branded outerwear generates a whopping 6,100 impressions since they are usually worn in public places. Other high impression producers include headwear, t-shirts (both at 3,400 impressions), bags (3,300 impressions), and writing instruments (3,000 impressions).
Outerwear has the longest shelf life out of all the promotional productsRead more
3 Harmful Effects of Promotional Balloons to the Environment (Plus What You Should Replace Them With)
Promotional balloons usually signify fun and festivities. Since time immemorial, they have been used to jazz up parties, parades, product launches, festivals, and other special occasions. However, there is nothing worth celebrating about the harmful effects that they are causing the environment. You may be asking yourself, how does that affect my brand?
We all call this planet our home and everyone has a responsibility to take care of it. Brands also earn extra brownie points with consumers for being environmentally conscious. According to a 2017 Unilever report, a third of consumers prefer sustainable brands. It is also supported by the ASI’s Global Ad Impressions Study, which reveals that 42% prefer environmentally friendly promotional products.
To further motivate you, here are 3 ways that promotional balloons are wreaking havoc to the environment and what your brand can do about it.
Promotional balloons end up as waste in our waters
Promotional balloons just add to our ballooning waste volume each year. It is reported that we are the second highest waste producers in the world. Balloons take a long time to disintegrate in the water, lasting for up to four years.
Promotional balloons kill wildlife
Birds and marine wildlife often mistake the latex or Mylar from balloon debris for food, blocking their digestive tract and eventually starving them to death when ingested. On the other hand, the ribbon or ties attached to the balloons end up on trees, power lines, or ground, which could entrap birds and animals. In fact, there have been many reports of birds being injured due to the strings accidentally wrapping around their beaks or wings and being suffocated upon entangling themselves.Read more
So your business is ready to take the next step and launch your first promotional product marketing plan. We have discussed a lot of times how beneficial promotional products can be for your brand, employee retention, talent recruitment and more. But only with proper planning and implementation.
There is no cookie-cutter plan online that can fit all types of businesses. It still comes down to several factors, such as the industry that the business is in, size, target market, goals and more. If you want to avoid the struggles and failures of coming up with your own promotional product marketing plan, use this Easy & Simple Promotional Product Marketing Plan to shortcut your way to success.
Establish your brand
The first thing you need to consider is how your brand will be presented to the market. Without a defined brand, it can be hard to create a consistent marketing plan. Is your brand modern, traditional, eclectic, or hip? Does it support the environment, community, and other causes? With this information, you can then create a communication and marketing plan that aligns with your brand’s values.
Zero in on your target market
Get the demographics of your typical target: their age, interests, gender, income level, and more. What are the media channels that they are commonly and frequently exposed to? This will determine how you will announce your promotion later on. As much as possible, find out as much as you can about them since the success of your promotional product marketing campaign rides on their shoulders.
Getting a snapshot of the audience you cater to will then determine what kind of promotional products you should use for your campaign. For example, does your target market consist of young professionals who are heavy users of technology? Power banks or wireless chargers will be perfect for them.Read more
Be at the forefront of your industry with these hottest and most innovative promotional products for Fall 2019
Autumn is about to begin, which means it’s time to store away the swimsuits, coolers, and thongs. Now that the winds are starting to become chilly, it is time to change up your promotional marketing plan to reflect the chilly winds and more laidback vibe of autumn. If you want to watch your brand profile rise this Fall, read as we unveil that trendiest promotional Autumn products that will put your brand right on the map. Check out our offer at the end to get a chance to get the latest and most cutting-edge promotional items that are tailor-made for your industry.
Energising Custom-Printed Health and Fitness Products
Recommended products: Promotional Yoga Mat, Jewel Sports Towel, and Yoga Stretch Band
Most companies would go for cosy promo blankets or socks to promote their brands this season. However, fitness still remains a top priority for Australians despite the sometimes downcast days of Autumn. You can expect that most people would still stay active and work out even while at home. Give away promotional health and fitness products, such as yoga mats, sports towels, and pedometers for optimal brand visibility that lasts even beyond the season.
Festive Eco-Friendly Drinkware
Recommended products: Silicone Reusable Drinking Straw, New Wave Ecco Kuppa 350ml, and Hera Wine Glass
Autumn is filled with food and wine festivals, and fashion week and racing events, such as Melbourne’s Grand Prix, making this season abound with plenty of marketing opportunities for brands. You can expect that there’ll be plenty of brands that will be using branded plates and drinkware in these gatherings. Traverse the road less traveled and stand out from the competition by using promotional eco-friendly drinkware! According to an ASI Impressions study, more than half of the consumers surveyed under the age of 34 years have a more favorable opinion of a brand for giving away promo environmentally friendly items.Read more
With so many scammers out there, ordering products online can be daunting, especially if you are unsure of how the quality will turn out. It is especially harder to order promotional products because they have a lot riding on their proverbial shoulders, being responsible for making or breaking a brand or a marketing campaign. They also have to be ordered in bulk, so getting cheaply made and subpar products will not only be a huge waste of money but can be hard to dispose of.
Here at Brandconnect, we give potential customers freebies even before your first order to show you that we are the Australia’s most trusted provider of promotional products and branding solutions, servicing thousands of businesses for more than two decades. Best of all, these offers all come without any obligation. Here are our four no-obligation bonuses that you can get without ordering from us.
We’ve mentioned above how difficult it is to order promotional products because of the uncertainty of their quality while having to commit to a high minimum order. We, at Brandconnect, understand the apprehension, so we are giving away free samples of low-cost items, such as pens, or in some cases, clothing. However, we charge for multiple samples beyond three items. The customer is also responsible for the shipping.
To order free samples, create or log on to your Brandconnect account and go to the page of your preferred item and click the “Free Sample” button.
To further prevent buyer’s remorse, you can also see how your logo looks like on your preferred promotional product without having to purchase anything through Free Digital Mock-Up Service. We can send you a maximum of three digital mock-ups per initial inquiry. All you have to do is send us your logo and instructions and we’ll get right on it.Read more
Even with the competitive job market these days, employee retention is still something that many companies struggle with. Getting a huge paycheck is no longer the endgame of employees. It will take so much more for them to stay, such as career growth opportunities, great company culture, and work-life balance.
A company’s brand is also strengthened by good employee retention rates. Employees make the best brand spokespersons, according to the 2018 Edelman Trust Barometer. Consumers look to the employees when forming opinions about a brand.
There is one secret to improving overall employee retention rate: giving away branded merchandise. Don’t believe us? Here are the latest findings from PPAI’s study, The Truth Is Always Trending.
Promotional products improve employee confidence in the company
Companies that utilize promotional products during their external and internal marketing strategies tend to have employees who “know what their employer stands for and what makes the brand different from competitors,” based on the 2018 Consumer Study of PPAI.
The employee confidence increases depending on the marketing strategy utilised by the company, according to the study. External marketing strategies reached 85% of votes, internal marketing strategies reached 90%, and employing both strategies at the same time gained a whopping 98% of votes.
Promotional products make employees proud of their employer regardless of job satisfactionRead more
Cricket is, by far, one of the most popular sports in Australia. It is a sport that is a huge part of our culture, having been around for more than two centuries. In a culture that loves sports, cricket is hugely followed by both men and women alike. Even children are big fans of the sport and play it at school.
Therefore, it is highly likely that your brand will come across the sport in one way or another. Whether you are sponsoring a local match or having a team-building one yourself, the best way for your brand to benefit is by giving away custom printed cricket products. Here are the best promotional cricket products that can fuel the team spirit while promoting your brand.
Logo Imprinted Mini Cricket Bat
A cricket bat is a must-have in order to play the game. If you are sponsoring a game or throwing one of your own, a logo-printed cricket bat is the best product to promote your brand. It also has a huge blank surface for either your logo or messaging or for collecting signatures of players during all-star matches.
Branded Cricket Uniform
Recommended products: Cricket Polo Kids, Cricket Pants Kids, Cricket Polo Long Sleeve Men’s, and Sports Ripstop Cap
Another staple in the game are the standard white uniforms. By imprinting your logo or messaging, your brand is guaranteed to command a lot of attention from the spectators. Our promotional cricket uniforms are made of sweat-wicking fabric that keeps the players feeling cool and fresh throughout the game.Read more
The start of a new year marks the beginning of a new and improved life for most of us. We want to wipe the slate clean and leave the past year’s losses, plateaus, and even successes behind. We want to be bigger and bolder this 2019: establishing new goals, reaching new boundaries, and going beyond our limits from the previous years.
This year, revolutionize the way you do marketing by achieving new heights with your brand and marketing campaigns while also encouraging the people around you to be better versions of themselves. Treat them to these life-changing promotional products for the New Year.
Start the Year Right with these Life-Changing Promotional Items for 2019
Fitness-Themed Promotional Products in 2019’s Pantone Colour
Living Coral is 2019’s Pantone colour so you can expect that this will be the hottest and most eye-catching colour for promotional products. It also doesn’t hurt to give promotional products that will help people maintain their resolutions so that the items will get the most use, resulting in more logo exposure.
Recommended promotional products:
South Seas Water Bottle 750mlRead more
Clients are the number one reason why your company is doing so well this year. It is only right to remember them this holiday by giving them corporate gifts. Here are the benefits of giving holiday corporate gifts every year.
Holiday corporate gifts show your appreciation for your client’s business
Out of all the companies that they could have chosen to partner with, they chose your brand and that is telling something. It could be that you are the best in the industry or you are the best fit for their needs, but you still need to take the time to express your gratitude and perhaps solidify your relationship to make your working partnership last longer.
Holiday corporate gifts reinforce your working relationship
Speaking of longer working relationships, corporate gifts build up client loyalty even if your partnership with them is one off. Logo-imprinted corporate gifts, especially when frequently used, will serve as a reminder of the good services or products that you rendered. Thus, when they need similar services again, your brand will be the first thing that comes to their mind. Even better if you have your contact info on the product so that the clients wouldn’t have to google it. Strengthened working relationships can result in possible word-of-mouth referrals to other companies, which means additional business for you.
Holiday corporate gifts promote your brand and extends your reach
You get to hit two birds (even a flock) with one stone when you give corporate gifts to clients. Not only will your corporate gifts constantly advertise your brand to your clients, it will also extend your reach to their clients or customers. Everyone who’ll come into contact with your branded gifts will be potential referrals.Read more
Promo Items Forecast 2019: The Hottest Upcoming Promotional Products to Shake Up Your Brand this 2019
If you expect significant changes this 2019, prepare to make big changes to the way you do things. Imprinting your logo on the same promotional products every year can be effective in the beginning, but it won’t be for long until your target audience gets tired of them. In order to move up and forward, you have to keep shaking things up, especially in a practice that’s widely used by almost every brand.
It is reported that marketers in Australia spend AU$1.5 to 2 million dollars every year. With so many companies doing the same thing, how will your brand be different from the pack? How does your brand stay relevant in these changing times? Let your brand be on top of people’s minds with the hottest trends in promotional products for 2019.
Renewable Promotional Products
Consumers are growing more and more environmentally conscious. Hence, they prefer brands that have an environmentally ethical approach to their operations and promotions. As such, one can never go wrong with eco-friendly promotional products made from renewable resources. Not only will your brand be earning the respect of your consumers for doing the right thing, but you’ll also be helping Mother Earth.
(L-R): Eco-Hemp Cap , Eco Flash drive , and Bamboo Coaster
Tech Wearable Promotional ProductsRead more
Promotional calendars are the last thing you’ll think that could give your brand the optimal exposure and recall that it needs. Despite the world growing more and more digital, promotional desk and wall calendars are still essential for everyone. You would be hard-pressed to find anyone who doesn’t have one on their office desk, home, or both.
You’ll be surprised that promotional calendars are reported to be great marketing tools, according to the latest Global Advertising Specialties Impressions Study by ASI. The reason is 76% of the people who own promotional calendars have them displayed prominently in their homes and offices.
Since 2018 is about to end, now is the perfect time to think of your marketing strategy for the following year and an even better time to order promotional calendars. Here are the 5 benefits of promotional calendars to further convince you.
Promotional calendars offer long-lasting marketing benefits
On average, promotional calendars are kept for the whole year. This means that people will be constantly exposed to your brand whether they like it or not. Branded promotional calendars have a way of ingraining your logo or brand on the people’s minds especially with constant exposure, making it the first thing that people remember when thinking of products or services related to your brand.
Older consumers are more likely to own promotional calendars
People from the older generation (ages 55 years old and up) may be able to adapt to new technology but they tend to stick to the basics. After all, once smartphones lose their juice, how will they be able to check their special dates? Promotional calendars are reliable and low-maintenance, just sitting on wherever they are placed to be used when they are needed.Read more
Time and time again, we have talked about the power of promotional products in transforming brands into household names.
What’s even better is that they can improve brand recognition and awareness, develop corporate identity, generate sales and referrals, retain and appreciate customers, and motivate behaviours, among other things, in the cheapest way possible. You can achieve all these things with other marketing programs, but they are likely to cost more and be less effective. Whereas with branded merchandise, you can generate an impression for a tenth of a cent of expenditure.
While promotional products are effective across the board, they deliver greater results for certain industries due to their specific method of marketing and type of clients they cater to. Here are the top industries that benefit the most from promotional products, according to PPAI’s 2017 Promotional Products Fact Sheet.
The education sector uses promotional products to garner interest, increase enrollment rate, and boost school morale. Promotional products can make schools and universities stand out when they attend open houses, seminars, workshops, college expos, and college fairs.
Brandconnect Tip: The most popular products for the Education sector are: water bottles, writing instruments, backpacks, notebooks, and folders.
Celebrities and Youtube personalities aren’t the only ones who are getting in on the branded merchandise action. More and more brands are starting to sell their own corporate merchandise and turn additional streams of profit. The Boring Company, Coca-Cola, and NBA are the first brands that come to mind when thinking of companies that have produced and sold their very own corporate merchandise. Although your company may not be as big as these brands, you, too, can put branded merchandise into good use and raise funds or generate extra income for your brand.
Iron out your brand’s messaging
While it easy to stamp on your logo on any promotional product and call it a day, you would need to have a clear and consistent branding that reflects your company’s values, quality, value proposition, and mission. How will people be able to identify your logo or messaging if it is not aligned with your overall brand?
Implement a sound strategy
Nothing worth having ever comes easy in this world. When implementing a corporate merchandise strategy, make sure that you have done your research and determined your targets and budget. After all, this requires investment, so you have to set goals and expectations by the end of this campaign. You can’t go into battle without arming yourself with information and preparation.
Pick promotional products that resonate with your brand and audience
Using the information that you gathered from your research, find who your target market is and their likes. You can then choose the promotional products that will be suitable for their demographics. This is important as you need to get them to want your products well enough to buy it. If they don’t think your products are of any value, then it is highly likely that they will just ignore them.Read more
The Only Promotional Marketing Guide with Personalized Holiday Products You’ll Need this Holiday 2018
The yuletide season is your brand’s last hurrah for the year to make an impact on your customers, industry, and bottom line. After all, consumers tend to have looser purse strings during the holidays with the release of year-end bonuses and the infectious holiday spirit. It is for this reason why there are a lot of sales promotions during this time.
While most companies already have their holiday marketing campaign, it still couldn’t hurt to incorporate personalized holiday products into your plans to further drum up brand awareness, customer loyalty, and people interest. Here are two promotional marketing ideas that are sure to be a hit among your target market.
The 2 Promotional Marketing Secrets that Consumers Can’t Resist
12 Days of Christmas Giveaways
The 12 Days of Christmas giveaways is the best way to draw in customers through the power of corporate Christmas gifts. It runs from December 14 through 25 with each day of promotion getting better than the last to get more people hooked until the last day of the promotion. You can go about it in two ways: you can choose to give a promotional product with each purchase/after a certain amount of spending, or you can just raffle off the product to one or more lucky winner(s) each day.
Gift with Purchase
Giving a gift after purchase may be similar to the one above except that you can choose to set it for as long as you want. It is also less fussy as you can opt to give the same product during the duration of the promo, so it would mean less cost on promotional materials on your part. Whether you choose to run it for a just a day or two or the entire holiday season is up to you.Read more
Just like your body, your brand is a temple. Everything that is associated with your brand is meant to be a representative of what your brand is. From your marketing campaigns to your brand voice, they represent what your overall brand identity. Thus, you need to partner up with a reputable promotional products company that provides cost-effective solutions that are tailored to the needs of your brand and target market. Here are the 6 qualities of the top promotional products companies.
Wide marketing experience for a diverse range of industries
It is essential that the promotional items company you’ll be working with to have years of service in the business. How else would they be able to meet your promotional communication needs if they do not have a thorough understanding of branding and marketing? You need someone that has a good track record in helping various brands in different fields to maximize their visibility and bottom line through promotional items.
With Brandconnect, our team of seasoned marketing experts knows promotional marketing like the back of their hands. After all, we have been in the industry for more than two decades, serving Australia’s best brands. Overall, we have created millions of products for thousands of businesses from various industries.
Extensive range of promotional products solutions and ideas
No two brands are the same. Each one has a different need, depending on their marketing campaigns, target market, and industry. Therefore, a good promotional items company should have a wide array of promotional products to match every brand or requirement. Their team of marketing experts should also be able to present numerous branding ideas for brands that are just starting out with promotional product marketing.
Here in Brandconnect, we have the largest range of branding ideas in Australia with over 10,000 promotional products in our collection. Our specially curated offerings are proven effective and powerful for all marketing needs. If you can’t find what you’re looking for, we can also create custom-made promotional products according to your brand, colour scheme, and target audience. All for a minimum order of as low as 50 units.Read more
While millennials are being seen as the key market to target by marketers, there are also opportunities to be seen with the baby boomer generation. The Baby Boomers make up a larger segment of the consumers. They also spend more compared to the younger generations due to their decades of saving and investing. Before writing them off, here are the ways their generation can benefit your business and which are the top promotional products for Baby Boomer Generation .
5 Surprising Info about the Baby Boomer Generation
Baby boomers are loyal
When they have a brand that they favour, you can expect that they’ll be buying from that brand consistently until something goes wrong. According to an industry study, 46% of them declare that they are quite to extremely loyal to their favourite brands.
Baby boomers are impulsive when buying
Unlike millennials who scour the internet for reviews before spending on products or services, baby boomers are more likely to purchase after just consulting a few sources. They also tend to believe word-of-mouth referrals and product tests than social media.
Baby boomers are financially loadedRead more
Breast cancer is the second leading cancer for women next to skin cancer. Through the years, the mortality rate of the illness has been going down, thanks to the global celebration of the annual Breast Cancer Awareness Month. Held every October, this campaign is organized by major breast cancer charities, such as The McGrath Foundation, to increase awareness for this dreaded illness and raise funds for research into its cause, prevention, diagnosis, treatment, and cure. It also offers comfort to those affected by the illness and their loved ones. If your organization is planning a fundraising drive to join the cause, here are the top promotional products for breast cancer awareness.
Promotional Products for Breast Cancer Awareness #1: Notebook and Pen Sets
Featured item: Omega Notebook With Pen
One of the popular giveaways during fundraisers, these notebook and pen sets make for perfect giveaways, especially when coupled with wellness and preventative reading materials. These promotional products are also popular among people due to their usefulness and necessity, so you would be sure that it would make an impact on people’s awareness of breast cancer.
Promotional Products for Breast Cancer Awareness #2: Manicure Set
Featured product: Leather-Look Manicure Set
Another necessity, these manicure sets are used day to day to groom the nails. Suffice it to say that they are products that people can develop a dependence on. Since they are daily necessities, they will surely be used for years to come. Thus, your brand and messaging will achieve longevity.Read more
Christmas is not for until two months from now, but it is never too early to start shopping for unique corporate gifts to avoid the holiday rush. Custom business corporate gifts can take time, especially if you want them to be meaningful and impactful to the recipients.
Comprehensive planning also needs to take place as you have to take into accommodation your recipients’ background in order to understand what gifts they want and need to get. After all, these keepsakes have a lot riding on their proverbial shoulders. Aside from giving joy and appreciation to the recipients, they are also meant to be marketing tools that can maximize brand visibility, strengthen customer, client, and business partner relations, and improve staff morale and productivity.
Giving away unique corporate gifts are starting to be seen as an effective business strategy by more companies. In the recent 2018 Corporate Gift Giving Study by ASI, there has been an uptick on companies that are adopting this practice. Meanwhile, 73% of gifts will bear imprinted logos, which goes to prove that promotional product marketing is just as effective as ever.
If you want to give away useful gifts that your clients, employees, customers, and business partners will appreciate, here are the most popular corporate gifts trends in 2018 for every budget.
Corporate Gifts Ideas Under $10
Promotional drinkware is a classic gift appreciated by everyone. In this heat, people are constantly thirsty. Thus, these products are guaranteed to be used both outdoors and indoors, giving your brand a much-needed exposure if they are imprinted on the product. Here are the promotional drinkware items that you can score for less than $10.Read more
Recruiting with promotional products is a great way to promote your brand in recruitment drives and career fairs. A lot of companies participate in these HR events, so it is easy for your brand to get lost among the crowd. It is essential to get the word out about your company. And you can do this when you start recruiting with promotional products. Here are what you stand to gain when you do this:
Get access to committed and qualified talent
These days, companies also need to put in as much work as job applicants. Professionals, especially those from the millennial generation, are becoming more selective in their search for employers. It’s no longer just about the compensation and benefits. They also care about the company culture, contributions to society or environment, and room for growth. Get more star talent to apply by enticing them with promotional products. They are especially useful for career fairs and other recruitment drive initiatives.
Budget Pull Up Banner
Peel back the layers of your brand
It is hard to get an idea of your company and what it stands for without promotion. When you give away promotional products that are reflective of your brand, it gives people a snapshot of what your company stands for. It also encourages potential employees to research more about your company and apply to your posting if they like what they see about you.
Promotional Pen – BlastRead more
When you design promotional products for your brand, the number one rule is they have to make an impact on your targets and campaign as well as your bottom line. In a sea of free giveaways and corporate gifts, how do you set your brand and logo-imprinted apart from your competitors? How do you design promotional products that are aligned with your brand values? Here are the five tips to guide you in creating promotional products that will suit your brand identity and target market.
Find a purpose for your promotional products
Promotional products work best if they are developed to support your marketing strategy. You need your promotional products to achieve results, whether it is to generate sales or leads, improving brand awareness, promoting your participation in trade shows and conferences, or establishing better client or employee relations. Your goal influences what kind of promotional products you should choose and how best to distribute them. If your company is participating in a trade show, you could draw people to your booth if you give away items such as promotional tote bags, lanyards, and key chains.
Look around to your competitors for inspiration
It’s not wrong to be inspired by your competitors. Doing competitor research also sheds light on what works for your industry and what doesn’t. Keep in mind that you should only take a little from their ideas and not totally base your promotional products on theirs as you still have to establish your own identity. Take your competitors’ ideas and improve on them, turning their cons into pros.
Seek out the opinions of your intended recipients
The most important opinion on the promotional products you’ll be giving away belongs to your recipients, whether they’re your clients, customers, or employees. Find out what promotional products they need and want to receive by conducting a survey. If such a thing is not possible, think of what the recipients need. In any market research, you can get a grasp of the behaviours and habits of your consumers, so use this information to design promotional products.Read more
A new season marks the start of new activities and events. There is no better way to welcome spring than by giving away the hottest promotional products for spring. Ushering out the dreary cold of the past winter, people need season-appropriate promotional products that will encourage them to enjoy being out in the sun. Here are the latest promotional product trends for spring 2018.
Top 5 Most Popular Promotional Product Trends for Spring 2018
Promotional Products Related for Outdoor Games
Items that can get people to go outside and enjoy the sun are the latest trend in promotional products! Spring is the perfect time to take a breather from your computer and cellphone screens and spend time having fun in the sun with outdoor games. Whether you’re at the beach, the park, or your backyard, here are the top promotional outdoor games:
200mm Spyr Football: It is made of a lightweight, super-grip foam that makes it easy to throw and catch even for small hands. Great for the beach, park or football field
Tripod Boomerang : Feel the rush with this tripod boomerang, which works great outdoors.
Flexi Flyer: This frisbee is made of silicone, which gives it its flexible structure.Read more
The Generation Z consumers may not be the top priority of marketers right now, but they are gearing up to be the next powerhouse shoppers, even most of them are still not part of the workforce yet. What they lack in monetary resources, they make up for in their technological and social influence. Why are they the burgeoning consumers of our economy and why should you be targeting them with promo products? Read below to find out.
Who are the Generation Z consumers?
This group of people born in the mid-‘90s to the early naughts makes up 4.5 million of Australia’s total population. Although they are the youngest out of all consumer generations, they harness a considerably strong buying power. By 2020, it is estimated that they will comprise 40% of the world’s shoppers. They are also reported to have the largest spending when compared to other generations of kids in the past. Parents these days are more accommodating of their children’s wants than in the past, therefore, giving them more clout on the household budget.
They are among the most influential with their dominance on technology and trends. They have been born at the emergence of groundbreaking technological advances in the world. Unlike with other generations, they eat, breathe, and live technology. Most of them check their social media accounts even before getting out of bed and spend an average of 10 hours a day online. They tend to favor Instagram, Snapchat, and Youtube out of all the social media platforms, which proves that they are stimulated more by videos and images.
They also tend to be fans of social media influencers. Brands who want to get noticed by Gen Z consumers should tap influencers to attract their attention.Read more
Want to get in the hottest VIP club in town? Get additional discounts and freebies galore with our premium loyalty program, Brandconnect Plus!
Here in Brand connect, we take pride in offering the best deals on our extensive range of promotional products in Australia at the lowest price possible. We also throw in a lot of value-added service to the mix to make you, our customers, feel well taken care of, such as free shipping and samples, on-time guarantee, and sound marketing advice. However, we feel that these aren’t enough. After all, we place great importance on our customers, and we want to help them get a greater deal on their purchases. Got you excited? Read below to learn more about Brandconnect Plus.
What is Brandconnect Plus?
Brandconnect Plus is a premium loyalty program that we created to give back to our loyal customers. With Brandconnect Plus, the more promotional products you purchase, the more that you are rewarded. We offer additional discounts and white-glove services to make you as a member feel that you’re a cut above the rest.
Benefits of being a Brandconnect Plus member
You wouldn’t regret being a Brandconnect Plus member with these perks:
Free samplesRead more
We are still reeling from the heart-stopping bout of this year’s FIFA World Cup and now, this season of NRL is just heating up. People are always going crazy for these sporting events, which make them the perfect opportunity to maximize your brand visibility using promotional products. You don’t even need these major sports matches to flaunt your logo on promo items. You can also use them for any sports teams from school games, corporate fun matches, and community tournaments. Here are the best promotional products for sports promotions.
Sports Promotional Products #1: Branded T-Shirts
Whether you’re playing on the field or sitting on the bleachers, promotional sports apparel items such as branded t-shirts are one of the most prominent sports promotional items. Featuring a large surface space for logos and messaging, a single branded shirt attracts 1,755 impressions over its lifetime, according to Advertising Specialty Institute. It makes them the second most popular and fifth highest impression-generating promotional item in Australia.
Sports Promotional Products #2: Branded Sports Bottles
Hydration is a must after all the cheering and yelling for your favorite team. These branded sports bottles will do just that. Most people own promotional drink bottles as drinking is a necessity that should be fulfilled multiple times a day. Most branded drinkware are, in fact, used for a minimum of two to three times a week. Your brand will be getting exposure during sports games and also beyond them.
Trek 600ml Aluminium Sports Drink BottleRead more
Contrary to popular belief, promotional merchandise can be used for all types of promotional campaigns, even remote and online ones. It is not just brick-and-mortar businesses that benefit from promotional products. There are plenty of ways to use it for your digital marketing campaigns for your social media and websites to drive up your online presence, awareness, and engagement.
Successful Online Promotional Merchandise Campaigns
The Boring Company flamethrowers and caps
Founded by Elon Musk, The Boring Company is an infrastructure and tunnel construction company that aims to solve Los Angeles traffic and the current 2D transportation limitations. In order to raise funds for their projects and boring machines, it sold co-branded promotional merchandise, such as flamethrowers, caps, and fire extinguishers, which Elon Musk promoted on Twitter. To date, they have earned $1 million from selling 50,000 caps and $10 million from selling 20,000 flamethrowers. Sellers have also started reselling the latter on eBay for as much as $2,000 to $20,000 a pop.
Tony Hawk’s Twitter Hunt
The professional skateboarding superstar, Tony Hawk, used to hold an annual online promotional product campaign called the Twitter Hunt from 2009 to 2015, which immensely drove up his followers. This scavenger hunt campaign involves more than 80 boxes of branded items, such as promotional drinkware, custom-printed caps, and logo-imprinted specialty sports items, hidden in major cities all over the world. Hawk then tweets out clues about the location of the goodies and the scavenger participants are required to tweet back if they found a box.
How to Dominate the Digital Space with Promotional MerchandiseRead more
Time and time again, businesses have underestimated the power of promotional products. According to the 2018 Promotional Products Fact Sheet of PPAI, the promotional products industry was worth more than $23.3 billion in 2017, a 9.3% increase from the previous year. The industry has also been growing consistently year after year.
Promotional products certainly aren’t a fad. They work and are here to stay. Let Brandconnect convince you to incorporate promotional products into your marketing strategy by disproving the common beliefs about them below.
Myth 1: People just chuck promotional products into the bin.
Reality: Many people believe that promotional products are corny and low-quality. However, there are plenty of high-quality and beautiful promotional products that range from cute and funny promotional products to designer ones. Therefore, promotional products are kept by most people for more than a year, based on the same fact sheet by PPAI. Among the people surveyed, 81% percent of recipients have shared that they still use the promotional products that they received even past 11 years. Among the reasons that people keep them are their usefulness, attractiveness, and fun factor.
Another thing, even if the recipients have no use for the promotional products, it is still unlikely that they would throw them away. In Australia, 64% would rather pass on the item to a family member, friend or colleague rather than get rid of it or put it on storage. It’s a win-win situation for the recipient and the brand. The recipients get to maintain relationships with their loved ones through the gifted item while the brand gets a fresh breath of exposure with the regifting.
Myth 2: Promotional products are not as effective as traditional advertisements
Reality: Just because something is expensive does not always mean that it is effective or impactful. Traditional advertisements in broadcast, print, or radio can cost businesses up to hundreds or even millions of dollars in expenses. Not so with promotional products. They only cost a fraction of that.Read more
Money doesn’t always buy happiness. Especially when it comes to boosting employee morale and fostering an encouraging workplace environment.
Giving away promotional products is a tried-and-tested method to achieve those goals. According to the 2017 Sales Volume Study by Promotional Product Association International, building up employee relations was the number one purpose for promotional products for that year. Why do many businesses rely on promotional products to improve staff motivation, retention, and brand interest? Here is everything you need to know about giving promotional products to your employees.
Promotional products are mostly used for employee recognition programs
There are plenty of ways that human resource departments can reward their employees. However, 75 % of the HR managers who were surveyed by the Australasian Promotional Products Association (APPA) preferred using promotional products in recognition programs. Why is that? Promotional products are much more cost-efficient than other recognition methods. They also have longer-lasting effects compared to monetary rewards as branded merchandise is kept around for an average of a year or at least until they are useful.
Sidekick Backpack – Employee Rewards
Promotional products are effective in retaining and motivating the staff
In the same APPA survey, 72 % have said that promotional products are powerful tools to motivate and retain employees. While monetary rewards go a long way in increasing employee morale, it’s the more personal gestures that count. As mentioned earlier, promotional products last longer than any other remuneration when it comes to recognizing staff achievements. They will always serve as a reminder of the feeling of being valued by the company for as long as these items are around. They can also motivate people to work harder in order to be awarded these promotional products.Read more
Promotional products are effective advertising tools. Just like traditional advertisements, they need to get maximum exposure in order for your business to reap the maximum return on investment and marketing benefits. If you want to get your brand’s name really out there, here are the best promotional products that generate the most impressions in Australia, based on the latest ASI’s Global Advertising Specialties Impressions Study.
Promotional bags: 5,881 impressions
Promotional bags are meant to be used by people to carry their things. It goes wherever its owner goes, which means that they are seen by everyone that they come across with. Promotional bags are also necessities. Hardly anyone goes out without a bag, so they get the most use out of all the other promotional products.
Promotional Capella Tote Bag
Promotional pens: 3,223 impressions
Ever borrow a pen from someone and realize at the end of the day that you have forgotten to return it? That’s how promotional pens generate a lot of impressions. They can be passed on from one person to another. They are also more commonly used in business, retail, and bank transactions as well as at work. It also contributes to the high impressions that they generate.
Another bonus is that promotional pens are the most popular promo items in Australia. They are also the most cost-efficient since the cost per impression is less than one-tenth of a cent.Read more
Promotional products work great for everyone, regardless of gender. However, the differences between the male and female mind mean that they prefer one product more than the other. It also means that there are differences in their buying preferences, behaviour, and perspectives.
As with all marketing strategies, they should be created with the target’s psyche in mind, in order to lure them in and influence their buying behaviour. Since promotional products are part of a marketing tactic, the target’s buying behavior should also be considered to lure them in. Here is a consumer snapshot of each gender’s buying psyche.
Men’s Shopping Behaviours
Men tend to be more utilitarian in their shopping. They have a goal they need to check off when shopping.
Marketing also has to appeal to men’s logic. They have to know what good a product or a service will do for their lives.
Men want a fast and simple process. Men have no care for browsing and looking around. They just want brevity and conciseness.
Conclusion: Men prefer promotional products that they can use in their day-to-day lives. They also dislike frills and complexities, which apply to both the products and its distribution process.Read more
If you are still not targeting your promotional products for millennials, then you are missing out on a lot.
We all know millennial consumers wield the strongest buying power. Born between 1981 and 1996, they have reached their prime spending years, and are now starting to make crucial purchases that will influence their lives years from now. They are shaping the landscape of consumerism so much that marketers consider them the biggest drivers of change in the marketplace in the last 100 years. However, the millennial consumers are a different species from other generations when it comes to advertising reception. So how do they perceive promotional product trends for millennials? We break it down for you with the help of PPAI data.
5 reasons why targeting promo items for millennials is the best way to lure them in.
Promotional products are the most effective advertising medium for millennials
For millennials, promotional products work better than traditional advertisements that appear in broadcast, online, print, or mobile. Promotional items are also more affordable, making it a cost-effective strategy that delivers more bang for the buck.
Promotional products have a high reach to millennials
Who doesn’t love receiving free stuff? Millennials most especially do. According to a PPAI study, all of the millennials surveyed have accepted at least a promotional product within their lifetime and a third of them reported to have hoarded at least three to five promotional items in the past six months. Two in three millennials are then said to use, wear, or carry these products daily. If you want to capture the lion’s share of this consumer group, you just have to give promotional products to lure millennials.Read more
One of the arguments that promotional product naysayers like to bring up is how it is virtually impossible to measure the ROI on promotional products . They say that it is easy to say that it improves brand awareness, customer loyalty, and other benefits, but how would they quantify it to know that the costs justify the means? Will your logo-imprinted promotional products impact your brand profile and visibility and more importantly, bottom line? The answer to that is…
Yes, a hundred times yes! But there are specific methods that you have to implement in order to determine your ROI. What are these methods? Read below to find out!
Traditional ROI Computation
Yes, the conventional formula for deducing the ROI of any business spend, depending on the goal. If your goal is to achieve a measurable metric like increasing the number of conversions, leads, or social media interactions (likes, shares, tweets, and engagement), you take your gains and then subtract the spend. You then divide it with the spend of investment again. Below is the computation:
ROI = (Gains – Promotion Spend) / Promotion Spend
Entice people with a call to action
This is an active way of encouraging people to come into your brand’s stratosphere. Inviting them to like your Facebook page, visit your website, subscribe to your email newsletter and the like. However, this will only give you a rough idea as to the amount of gains that were actually generated by your promotional products. For a more exact computation of ROI, implement the next strategy.Read more
Promotional products do not always equate to success.
While they have a lot of transformative powers for brand awareness campaigns, they can still fail. You can’t just order promotional products online, stamp your logo, and give them away. You also can’t keep giving away the same thing in the same manner year after year, expecting it to pick up traction and make an impact year in, year out.
No, it’s not that simple. They are tools, and just like any tools, they have to be harnessed correctly and strategically for them to achieve their intended objectives. In order for them to generate a buzz for your brand, its success rely on a number of factors. When choosing promotional products, you have to make sure of their relevance. Relevance is a key factor that will determine whether your campaign will be a boom or not.
First, it has to be relevant to your brand. You can’t just choose the most popular promotional product. It has to be connected to what your brand does and its unique value proposition. Your branded merchandise doesn’t have to be the specific product that your company produces, but it has to have a semblance of connection. For example, IAMS’ promotional frisbee giveaways for dogs and Colgate’s ice cream and cotton candy freebies with sticks that reminded the recipient to brush their teeth after.
Second, it has to be relevant to the times. The promotional fidget spinner is one example. For a time, it was one of the hottest promotional products because people of all ages enjoy them. Naturally, many brands capitalized on this and gave away their own logo-imprinted version of the promotional product during its heyday. Now that the fad has passed so did its relevance with people, and it would hardly make an impact if you choose to give them away now (although you can still choose to if you can think of an innovative way to market it).
In conclusion, promotional products have to be on trend and connected to your brand, in order to catch the attention of people. What exactly are the latest trends in promotional products this second half of 2018? Read below to find out.
Trending Promotional Products in 2018Read more
You may not believe it, but the promotional merchandise is the secret of influential businesses to building and sustaining brand awareness. It benefits businesses regardless of size or industry. Corporate merchandise can also be incorporated into any marketing plan and event.
Time and time again, various research studies from different organizations have proven how effective promotional merchandise is in building up brand awareness. Here are the following findings from the recent 2017 consumer study by Promotional Products Association International (PPAI):
80 percent of recipients go straight to researching more about the brand upon receipt of corporate merchandise.
Meanwhile, eight out of 10 people are more likely to do business with the brand. In the same study, it has been found that promotional merchandise is the most effective advertising medium out of broadcast, online, print, and mobile advertisements. It has ranked first in all age groups, from millennial to the silent generation.
Eighty one percent would keep the promotional merchandise for more than a year, thereby exposing the brand to other people, especially if the product gets high use.
The recall is also high with corporate merchandise. Nine out 10 people recall the branding on promotional products.
Eighty two percent of people gain a more positive opinion of the brand upon receiving promotional merchandise.Read more
Promotional clothing is an effective marketing tool that can enhance brand visibility and recognition. People wearing your company’s custom polo shirts will be seen everywhere they go to and by every one they’ll cross paths with. They are basically walking billboards but better since they have a more personal touch. Deciding to wear a brand’s custom polo shirt can be seen as an endorsement of that brand’s services or products to the wearer’s friends, family, and colleagues. If you are thinking of using these custom polo shirts to leverage your bottom line, here are useful tips to help you.
Custom polo shirts are the second most popular promotional products
In Sydney, custom polo shirts come second to writing instruments in terms of popularity. Custom polo shirts are more common than other promotional products due to its usefulness and reach. While writing instruments are frequently used in people’s day-to-day lives, there are only a few times when they get used within the day. Meanwhile, clothing is pretty much non-negotiable when people go out as they can’t step out their door naked, lest they want to face ridicule and legal repercussions. These custom polo shirts go wherever the wearer goes, so you’ll be assured that your logo will be seen by the people they come across with.
Custom Polo Shirts – Ladies Alyssa Polo
Custom polo shirts have an average life span of 6 months
Most people generally keep wearing their custom polo shirts for six months until they chuck it to the bin, while some keep theirs for longer than a year. That span of time will deliver you more exposure than traditional advertisements and at a cheaper price point too. Speaking of exposure…
Custom Polo Shirts – Dri Gear Challenger PoloRead more
Golf tournaments present a great opportunity for brands to maximize their visibility. Whether they’re for fundraising, networking or competition, there are plenty of ways that companies can advertise their logo and messaging. The best way is to distribute promotional products that are both relevant to the event. Here are the best promotional golf products and accessories you can stamp your logo on to make an impact on the game and the attendees.
Golf Genie is a nifty multi-purpose stainless steel golf tool that contains everything you’ll ever need for behind-the-scenes maintenance and upkeep. It has a club head cleaning brush to maintain your beloved club’s blinding sheen, divot repairer to flatten the grass, and a ball marker. It also comes with a spike tightener for your golf shoes and a knife for various purposes. Due to its usefulness and durability, your logo is guaranteed to generate exposure for years to come.
Deluxe 30" Auto Golf Umbrella
Umbrellas are one of the most ubiquitous objects in the golf course. This massive Deluxe 30-inch Auto Golf Umbrella boasts of an 8-panel huge canopy that will ensure that your logo will be seen from miles away. It also has an automatic open function and vented canopy to revert it to its original form easily after being blown over by the wind.
Golf Ball Drink Bottle
Although it may not look like it, golf is just as strenuous and dehydrating just like any other sport. Increase the likelihood of people doing business with your brand by giving away these useful promotional golf products and accessories, the Golf Ball Drink Bottles. These drink bottles have a 750-ml capacity. It has an insulated bag to keep water cold or your tea hot. Its cap has a golf ball holder atop the lip so that one can easily find a ball whenever, wherever. It also has tee holders on the bag for fast and easy set-up after taking a swig of water. What’s better is that it comes with the ball and tees as well. It’s like hitting several birds with one stone!Read more
Promotional office products get a bad rap for only being seen within the four walls of the office, but their impact is seen beyond that. These small yet useful branded desk accessories can influence lead generation, employee morale, and brand visibility. Shrug off the misconceptions about promotional office products with these five reasons why you should stamp your logo on them and give them away.
Promotional office products motivate staff
When given as rewards, promotional office products can improve employee relations, and in turn, lead to higher productivity rate and office morale. Happy employees serve as effective brand advocates for the company. The more satisfied they are with their workplace, the more likely they are to spread the good word about the company and recommend their friends and colleagues for jobs.
Promotional Office Products – Full Colour Print Notebook
Promotional office products are kept for 14 months
Promotional office products such as promotional notepads, promotional mouse pads, promotional sticky notes, and other stationery items are typically kept by people for 14 months. With branded merchandise, they can generate more impressions and retain more customers the longer shelf life that the items have.
Promotional Office Products – Deluxe Mouse Mat 230mm x 190mmRead more
Promotional products for universities are a great way to attract potential students to enroll, welcome them to the university, and drum up university pride. Whatever your reasons are for giving, Brandconnect has a wide range of promotional products for universities that will suit any occasion in your academic institution.
Scribe Spiral Notebook with Pen
There are no promotional products for universities that symbolise learning more than notebooks and pens. The Scribe Spiral Notebook with Pen is a set that consists of a 60-page spiral notebook with lined paper and a matching click pen. This combination will be useful while taking down notes during open house or during classes once they are already enrolled. Pens also get a lot of marketing mileage as they can generate an impression at a tenth of a cent.
Custom Printed Bullet Backpack
Another accessory that will never be gone from students is backpacks. They make jumping from one class to another easier as they will be able to carry all their things at once. The Custom Printed Bullet Backpack certainly does not disappoint. It has several compartments, so students can stuff their notebooks, laptops, water bottles, mobile gadgets, pens and anything else they wish to bring. Universities also get to reap a lot of marketing benefits from backpacks since they generate the most impressions out of all the promotional products for universities.
Mens Zipper Hoodie
University life can get so busy that students just dress up in their most casual and cosy outfits in order to go through their day comfortably. Sweatshirts such as the Mens Zipper Hoodie are appreciated promotional products for universities as they are comfortable. Universities score extra brand visibility points, too, since their emblem will be seen wherever the wearer goes.Read more
Although not quite as popular as other giveaways, promotional umbrellas are still powerful tools to ramp up brand visibility. Rain or shine, you can rely on them to deliver results for years to come. Need further convincing?
Ways that personalised umbrellas can help you carry out your bidding to meet or even exceed your marketing objectives.
Gen-Xers, Baby Boomers and beyond go gaga over promotional umbrellas
Personalised umbrellas are a hit with the older generations. Most marketers focus on the millennials due to their purported powerful buying power. However, there are opportunities to be had with older generations. Generation X or those people born between 1965 to 1975 exhibit the highest brand loyalty. They have also reached the prime earning period of their lives, so they make for perfect targets for luxury products and services.
On the other hand, baby boomers or those whose birth years were between 1946 and 1964 have more disposable wealth than millennials. They also prefer to shop in person, so they favor businesses with brick-and-mortar stores.
Promotional Umbrellas – Light Sabre Umbrella
Women are drawn to promotional umbrellasRead more
The strategy of using company branded notebooks to boost brand visibility and image has been around in Australia since time immemorial. And there’s a reason for the popularity of these promotional products. Not only do they deliver a lot of marketing benefits for the brand, but they also prove useful for the recipients in their day-to-day lives.
Did you know that giving away these company branded notebooks can do more harm than good sometimes? It takes a carefully planned promotional product strategy to make them work for you. Read our tips how to harness the power of these printed notebooks.
They are millennial magnets
If your target audience is millennials, you’re in luck! According to a 2016 ASI study, millennial people are the most likely to use company branded notebooks out of all the age groups, with interest waning as the recipient gets older. It is important to determine whether your promotional product giveaways will be appreciated by the recipient or else it might fail to make an impact and go straight to the trash. Aria Company Branded Notebooks
Special occasions call for promo notebooks
Schedule the distribution of the company branded notebooks during special events or promotions. You don’t just give them away without an occasion. Promotional company branded notebooks are best leveraged when you have something to promote, such as a trade show and conference appearance, store/product launch, sale, event, and other opportunities. Vidalia Company Branded Notebooks
They persuade people to take actionRead more
Promotional products can deliver a wealth of advantages to your business, but only if you do it right. There is a wrong and right way to promotional product marketing. You don’t just slap your logo or messaging on a product and call it a day. If you want to leverage your business using promotional products, here is the comprehensive beginner’s guide to promotional products:
First off, what are promotional products?
Promotional products are branded items imprinted with a logo or messaging that are used to achieve an organisation’s marketing and communication objectives. They are given away to customers, leads, clients, employees and other targets to promote the company, brand, corporate image, or event.
What is in it for my brand if I give away promotional products?
Your brand stands to reap a lot of benefits if you incorporate promotional products into your marketing strategy. Here are the areas that get a boost with the help of promotional products:
Promotional products reach more people than traditional forms of advertisements. According to a BPMA study, branded merchandise is used at least once a week by 90% of recipients. Meanwhile, 87% keep the promotional products for a minimum of one year after receipt. On the other hand, 64% of Australians who do not fancy the promotional products they received will pass them on to their friends and family.Read more
Branded merchandise may seem like an additional expenditure that your marketing strategy does not need, but they are as crucial to your business in driving sales and generating leads as any other promotional initiatives. If you are still not incorporating promotional products into your strategy, you are missing out on so many benefits.
Here are five ways you can leverage branded merchandise to meet business goals
Announce your presence to the world
Branded products, such as event promotional items, are as good as any branding efforts to make consumers or clients recognize your brand. According to a recent Promotional Products Association International (PPAI) survey, close to seven out of 10 brands deem promotional products an effective medium to fulfill their marketing needs. Since most people tend to use branded swag for a minimum of more than a year, you can count on repeated exposure to not just the recipients, but also the people around them.
Put the spotlight on your company during conferences, trade shows, and events
It is easy to get lost among the competition in jam-packed events such as conferences and trade shows. Promotional products can ensure increased foot traffic to your booth. These products also help consumers retain your information long after the event is long over.
Give your image a much-needed boostRead more
Sometimes, distributing promotional products is not enough. Yes, promotional products can do a lot to improve your brand’s relationship with its stakeholders and image to the consumers. However, you can’t just dole out products and expect people to take notice of you. While people appreciate free stuff, you have to make sure that you give away innovative promotional products to catch their attention.
Kick Your Marketing Up a Notch With Our Innovative Promotional Products
If you want to reap all the benefits of promotional product marketing while making an impact, here are five innovative promotional products to get your brand noticed.
Swiss Peak 4-in-1 Speaker
The Swiss Peak 4-in-1 Speaker is a powerful 3W Bluetooth speaker that can blast music for 18 hours with its 4500mAh rechargeable battery. Due to its capacity, it is perfect for hunting, boating, camping, and outdoor events where electrical outlets to charge in are scarce. Once your phone has run out of juice from playing music, you can also use the Swiss Peak 4-in-1 Speaker to charge your electronic gadgets.
Made to withstand the harsh elements of weather, this Bluetooth speaker is resistant against rain and dust. It is also equipped with a bright 250-lumen LED lantern and four-function flashlight to illuminate your way during the cold, dark night outside.
Electronic Jump RopeRead more
Want your company to be the star of the next conference? By giving away unique conference giveaways , you can improve your brand awareness and recall, as well as booth traffic and display. These unique conference giveaways will already do half the promotional work for you. If you want in on all these benefits, here are some of the best conference gifts from Brandconnect.
Light Sabre Umbrella
Make everyone feel like they are the chosen one by giving away this Light Sabre Umbrella. These galactic umbrellas have a blindingly bright LED shaft that lights up with multiple colors to illuminate ways wherever they are in the galaxy. A flashlight is also installed on the bottom of the handle. On the other hand, the canopy is made from smooth 190T showerproof pongee that will protect you from rain or heat, while the rib spring-loaded metal and fibreglass frame fortify it against strong gusts of wind.
Orbit Wireless Phone Charger
In a highly technological world, it is important to stay connected at all times. Keep people’s phones juiced up and generate exposure for your brand at the same time with the Orbit Wireless Phone Charger. These next-generation phone chargers are compatible with wireless charging-capable phones. Phones only have to be placed on top of the surface in order to get it charging.
If you want to make an environmental impact while bringing out the nurturing side of people, get these seedpots. These packages are already assembled so you only have to water them after removing them from the package. You can also imprint your logo on the pots, making them cute desktop advertisements for your brand.Read more
Sometimes, you don’t need a special occasion to give interesting corporate gifts . There are times that you want to appreciate your clients, sponsors, or suppliers for helping with your company’s success. Or you just want to reward your hard working staff for delivering exceptional results day in, day out. Whatever the cause may be, here are interesting corporate gifts you can give them for every budget.
$10 and under
Interesting corporate gifts don’t have to be expensive to be appreciated. Make sure that your business partners and staff value your gesture by giving them these Printed Notebook Water Bottles. Made from PS, this drinkware is compact and can be easily slid into the bag to be used anytime the recipient feels thirst.
$20 and under
This amount is enough to give multifunctional corporate gifts that exude class and value. Our Bradford Zip Portfolio has everything a professional will ever need to get through a hard day at work. It contains a large internal document folder and a lined A4 pad, as well as a pen loop and pockets for business cards.
$30 and under
Any techie will be delighted to receive a Superior Gift Set, consisting of a Velocity power bank, a Miami ballpoint pen, and swivel flash drive. The Velocity power bank has 2,000mAh capability, while the swivel flash drive is capable of storing up to 4GB. It also comes with dual micro USB charging adapter for the power bank.Read more
If You’re Looking for the 5 Best USB Promotional Products in Australia, You’ve Come to the Right Place
If you are looking to give away USB promotional products in Australia , you’re in luck! There are more to these custom printed USBs than meet the eye. Aside from storing large files and being able to bring anywhere, they also do wonders for a brand’s potential.
According to ASI research, personalised USBs influence consumers the most. Consumers of all genders also love receiving these, with 91% of them keeping these USB promotional products for a very long time due to its usefulness. To take advantage of these benefits, here are the best USB promotional products in Australia.
Credit Card Flash Drive on Custom Backing Card
The Credit Card Flash Drive on Custom Backing Card is small enough to fit wallets and the back pocket of your pants. It is capable of storing up to 4GB and will record and play HD and Full HD videos, ranging from 720p to 1080p/1080i. The custom backing card can be printed in any design you choose. When ordered in bulk, these are individually packed in a clear cello bag.
Silicone Watch Flash Drive
Technology is permeating every aspect of our lives, including fashion. Wearable technologies are gadgets worn as accessories or implants. What better way to flaunt technology than wearing it on your wrist? Having a watch to go with it. This Silicone Watch Flash Drive is available in a wide array of memory capacities, from 4 GB and up.
Gold Bar Flash DriveRead more
For startup businesses, it can be a struggle to get your brand recognized in this tremendously competitive market. You know the only way to do this is through advertising, and it doesn’t come cheap. What you don’t know is that there is a more economical way to maximise your brand’s visibility and recognition, generate sales, and improve revenue. What is it? It is as simple as giving away promotional pens . Here are ways how these nifty promotional pens can propel your brand to the top.
Promotional pens are the most popular promo products in Australia
Fifty percent of people receive promotional pens every year, making it the most common of branded giveaways. These logo-imprinted products are not in danger of being overexposed though, as they are just as effective (if not even more so) in achieving their advertising purpose of increasing consumer awareness and loyalty and generating sales and referrals of a brand.
Promotional pens can overhaul your overall brand.
According to the Australasian Promotional Products Association, over 80% become more enamored with a brand after receiving a promotional product, while 42% think of a brand more highly if it displays environmental awareness by giving away environmentally friendly promotional products. Up the ante by giving away eco-friendly promotional pens to result in an even better consumer opinion of your brand.
Promotional pens provide the best value in terms of impressions generated per cent spent.
Promotional pens are cost-efficient, generating an impression every tenth of a cent. As the second highest impression-generating promotional product, a single writing instrument will create 3,223 impressions. That is how many people will see your logo or message on the product. On the other hand, 76% of them will have your brand seared into their memories, while 52% will want to do business with you. Not bad for acquiring prospects, right?Read more
Giving away promotional items may not be your bag.
But what you don’t know is that there are plenty of benefits to giving away promotional tote bags for Australian businesses . Aside from serving as walking billboards for your businesses, promotional tote bags announce your brand to the world and draw people in. If that is not enough to convince you, here are five other reasons you should consider distributing promotional canvas tote bags in your next trade show, event, or launch.
Promotional tote bags generate the most impressions to consumers
Due to its usefulness, custom printed tote bags is Australia’s most impressionable promotional product. They deliver a whopping 5,800 impressions per bag. This means that for each promotional bag that you distribute, your brand will reach 5,800 people, which goes to prove how deeply ingrained promotional tote bags are in Australians’ everyday lives.
Cheap promotional tote bags have the lowest cost per impression out of all the promotional products
You get the highest return on investment with these promotional canvas tote bags. It will only cost you $00.001 per impression for a $10 promotional tote bag. It is cheaper than any forms of advertising. Since it is also the most used promotional product, your cheap promotional tote bags will not only generate a large number of impressions, but will also expose the owner to your brand frequently, therefore increasing brand awareness and the chances that they will do business with you again.
The summer may be about to end, but that doesn’t mean that the heat is about to abate. With news of the summer extending well into the autumn, people are going to need hats and caps to shield their scalp from the unforgiving rays of the sun. If you are looking for corporate giveaway or gift ideas this fall that people will definitely wear, here are some of the best promotional caps in Australia that will suit your specific market.
These are the no-frills kind of people who don’t like surprises and tend to stick to what they know. They could be your old-and-trusted customers, the baby boomer market, or just those who enjoy the predictable. For these folks, there’s no other baseball cap for them than the classic design of the Oregon 5-Panel Cap. Made from polyester, it features the typical makings of a baseball cap such as a pre-curved peak, adjustable Velcro fastener, and sweatband.
The Fishing and Water Sport Enthusiast
Water is the natural habitat of these people. If you cater to those working in the water like fishermen or those whose hobbies include yachting, the Oilskin Cap is the perfect headwear for them. Oilskin is a waterproof and breathable fabric. Our oilskin caps are made of hard yakka oilskin that will keep heads dry and comfortable.
The Fashion-Forward Shopper
You may not believe it, but camouflage prints have made its way back into fashion. If your business caters to the stylish crowd, then the best personalised trucker caps in Australia for them are the Camo Truckers. These trucker caps have a nylon mesh side and back panels to keep heads cool and outfits even cooler.Read more
Businesses have been largely sleeping on the water bottle as promotional products . What they don’t know is that water bottles are one of the hottest promotional products right now, especially now that the summer is heating up. If you are looking for a great promotional product to stamp your logo on and give away in your next event or marketing initiatives, below are some reasons you should choose promotional water bottles.
Promotional water bottles are the timeliest promotional products this season.
With the scorching sun bearing down on us this summer, dehydration is at an all-time high. People need to stay hydrated now more than ever so the demand for water bottles will likely rise as well. Water bottles are also one of the top 5 most popular promotional products all year round.
Brandconnect recommendation : Our Nomad drink bottle is a translucent, BPA-free, recyclable 750ml drink bottle. It is made from Tritan co-polymer that is odour- and impact-resistant and dishwasher-safe.
Nomad drink bottles.
Promotional water bottles are one of the most used promotional products.
According to PPAI research*, 45% of people use a promotional product at least once a day. Since people need at least eight glasses of water a day, they are bound to keep using your promotional water bottles all throughout the day. Thirst strikes anywhere so you’ll also be assured that your promotional water bottle will be taken wherever your recipient will go, ensuring maximum visibility for your logo.Read more
Promotional pens are the second most popular promotional products worldwide and one of the best-selling products here in BrandConnect. They also give the best value for your money’s worth as they are generally cheap and give the most impressions on people.
Since promotional pens are one of the most popular promotional products, just imagine how many custom-printed pens an average person will receive within a year. So, it can be hard for your giveaway and your brand to make the impact that you were expecting. In order to prevent this from happening, you have to cook up creative ways to innovate the traditional promotional pens. In the list below, we will be sharing five innovative pens (including promotional pens with stylus and flashlight!) that your clients or business partners won’t resist using regularly.
Eco-Friendly Promotional Pens
A typical pen will only give you a few years of use before it runs out of ink. Once they do, people wouldn’t think twice to discard it. If you are the type who cares about the environment and waste footprint, these eco-friendly promotional pens will make the perfect promotional pens for your company. These eco-friendly promotional pens are made from sustainable or recycled materials such as cardboard barrel and cornstarch plastic trim.
Promotional Pens with Stylus and Flashlight
In a world that is growing ever-reliant on touchscreen phones and gadgets, stylus pens are starting to become one of the most searched writing instruments according to ASI. But why go for regular ones when you can give away promotional pens with stylus and flashlight? Powered by super-bright LED lights, these promotional pens light up the logo to help find lost keys inside bags or illuminate dark roads.
Logo-Projector PensRead more
Sometimes, thinking of unique promotional products ideas can get you stumped, especially if you want to stand out from the competition. You know that giving away promotional products is a good brand awareness strategy to get your company’s name out there, but sometimes, it just isn’t enough.
As businesses, we all need to shake things up from time to time. We can’t keep relying on the same marketing strategies in order to stay afloat in this competitive landscape.
If you want to separate yourself from the pack, here are five unique promotional products ideas that will shine the spotlight on your brand.
Credit Card Flash Drives
If you are targeting young consumers, credit card flash drives are the way to go. One of the most popular unique promotional products ideas, credit card flash drives can be easily stored away in wallets due to their compact size. Your brand will also get plenty of mileage with these giveaways as they are necessities that will last for a long time.
Wireless Phone Chargers
Wireless charging may be a feature that is only available to a few phones, but industry forecasts say that this emerging technology will reach $37.2 billion by 2022. Be ahead of the race by giving away custom-branded wireless chargers. With these chargers, you will be guaranteed that your promotional products will get the maximum usage for years to come.Read more
We want to greet 2018 with a BIG BANG, and what could be a more effective way to do this than by introducing some of the new emerging trends and interesting promotional merchandise that is practical and eye catching for the vast majority of end users. These products speak versatility and minimalism, but at the same inventiveness and creativity.
In our ever-changing environment, we always want something that will make our lives easier and less cluttered. Something that is new but not difficult to get used to. Something that would be user-friendly and is adaptable to many situations and occurrences. Although there are tons of products that fit those descriptions, there are certain guidelines that may help you figure out the best promotional merchandise and giveaways that will make your brand shine and get the spotlight that it deserves.
Below are some of the trends in promotional marketing that will pave the way for even more innovative product ideas.
Who would have thought that the time will come that wires and cables will be a thing of the past? Slowly but surely, technology is becoming a part of our daily lives, and because of this, there will always be something in our bag or purse that is electronic or wireless. Flash drives have been around for a long time, but why not put some excitement in your promotional merchandise by giving away wireless USBs or hard drives? These are your familiar devices but instead of connecting them directly to the computer or phone, you connect via Wi-Fi. This allows for convenient and faster usage, and sharing with other users can be done simultaneously. Another idea is wireless phone chargers or charging pads. This eliminates the hassle of plugging the device to the outlet which makes it more manageable.
The Timeless Pro Items But With a New Twist
Even with the upsurge of new products and unique gadgets, old time staples like pens and mugs will never lose their appeal. But what would make them treasure-worthy is to give them a twist that will WOW your customers. Pens with light-up logos will be admirable to everyone who sees them! Or how about pens with UV light so you can write some secret messages?Read more
Gift – it is an absolute word that translates to giving and receiving, in hopes that much thought and deliberation have been given in order to come up with one. In a world where we are surrounded by family, friends, colleagues, and other significant people, being presented a gift, regardless of its size, shape, or price tag, is always an indication that you were in someone else’s mind that day. And that is something that makes you feel special. That feeling of being remembered and appreciated.
In the corporate world, giving corporate gifts and other tokens is not uncommon. There are a variety of reasons for these gifts – a special occasion, an event, a brand launch, staff incentive programs, general giveaways, forging goodwill and stronger business relations, and many more. Corporate gifting is not limited within the company premises, but is especially effective when business partners, customers, or clients are involved. Whether giving presents to employees, clients, or even potential customers, there are some pointers to take into consideration to ensure that the recipient will find value in the gift.
How to Choose the Right Corporate Gifts
Corporate gifting doesn’t have to be a boring and tedious task. It is actually a way of exploring options and possibilities, as well as inviting creativity and improvisation. What are the corporate gifts you can give to your valued customers? There are countless gifts around, but before jumping into the first attractive idea for a gift that comes to mind, below are certain guidelines in choosing a gift to guarantee that the effort and money spent on the gifts will be worthwhile, at the same time ensuring that the person who received the gift is delighted and will remember you for a long time.
Planning ahead is key, and with proper and prompt planning, corporate gifting should be a breeze. Although there are tons of ideas for gifts, there are certain guidelines to take note of. This will help you decide what to give and who to give it to.
Know your purpose
What is your reason or purpose for the gift? Being able to lay this on the table sets you apart from careless gifting. Try to concretise what outcome you would want or expect after the gift has been received and acknowledged.Read more
Towards the end of the year, many things go on in our minds all at once. Along with the festive surroundings, we think of having a long holiday, being with our loved ones more, temporarily halting work but making sure our job is done, and taking into consideration our valued clients and business partners are well taken care of.
Our clients are the ones that make our company flourish, and beginning as well as sustaining a healthy relationship with them will mean more productive transactions and a more intensive clientele base. Making them happy is our utmost concern, and what will make them happier than being remembered during special occasions like Christmas? Christmas is undoubtedly the happiest time of the year as we remember each other and give presents that truly come from our hearts. Handing out a token to our clients represents a desire to improve our existing connection in hopes of acquiring their trust and loyalty, and optimistically, increase our following as word-of-mouth goes around. With this in mind, Christmas corporate gifts are the way to go to express sincerity and appreciation during this joyful season.
Best Corporate Christmas Gift Ideas
Starting off with what to give may seem a little daunting at first, but sitting down and thinking a little would help. After you have set your budget, go into details. What is your client’s hobby? What is his/her favourite colour? Is he or she into sports? Does he/she cook when time allows? These small but simple questions will lead you to decide. The list below is a suggestion of 7 indicative corporate gift ideas to help you get started. Who knows? You may be able to come up with more creative concepts after you read this article!
Are a popular gift that the receiver can share with the family or staff. Customising the contents depending on your budget is an exciting task as you include various edibles and drinks as well! Chocolates, biscuits, lollies, spreads, nuts, cheese…the list is endless.
The British Promotional Merchandise Associated recently conducted extensive research on the power of promotional products. Their research revealed that 79% of people feel appreciated after receiving a promotional product.
When it comes to promotional products the Brits are no different to Ozzies. For more information on who uses which promotional products take a look at their research findings hereRead more
In the corporate world, it is important to establish good and long term contacts with employees, business partners, stakeholders and of course clients. Promotional products such as colourful T shirts, caps & hats, coffee mugs, umbrellas, torches, pens, clocks & watches do not cost much but they do help in promotion of brands when they are given as gifts.
It has been observed that promotional products prove to be more effective in brand promotion than the advertisements on TV, Radio and in print. Advertising messages on radio and TV stay for a few seconds or minutes and a printed advertisement may also not get noticed after some time. It is the utility of promotional items that makes them more long lasting and the brand logo on the product does convey an advertising message. In other words, promotional products are low-cost, high- impact marketing tools that can be advertising specialities for brands.
Promotional products such as printed coffee mugs or caps, fridge magnets, engraved pens, mouse pads, personalised USBs, or glassware can be given to employees as incentives and rewards for good performance. They can also be gifted on festivals, company foundation day and individually on employees’ birthdays. Along with the brand logo, a personal touch can be added by engraving the name of the employee on his/her birthday gift.
The only thing to remember is that no matter how trivial your promotional product may be it must have an impressive quality. Screen printed T shirts with the brand logo of your organisation do work very well as promotional gifts. Such customised shirts can also be used for weekend theme work wear to foster a team spirit among employees and their association with the organisation.
When promotional products are given as rewards for work accomplishment, they can be customised with phrases such ‘Star of the Month’, ’Pride of the team’, ‘Team Extra Miler’ to further boost the morale of valued employees. At times, it is not the monetary value of a gift but the appreciation that counts for a worker. What’s more, the gift bearing the company’s brand image also spreads a word about the company.
Branded coffee mugs are also a good idea for corporate gifts, because you can easily put all your contact details on them along with your organisation’s brand logo. When the purpose is to create brand awareness through a gift and use it as an advertising medium, it is rather important to include crisp but legible contact information on the product. Customising promotional products with company logo and its website URL or an email id/phone number help to create a good personalised corporate gift.
Promotional gifts can speak volumes about your company. You may gift them to your employees or to visitors and prospective clients at a trade fair show – they can take your brand name to places and advertise your business effectively.Read more