Promotional products are not as powerful without the right branding.
While we have espoused time and again about the benefits of using promotional products for your branding campaigns, they simply would not be as effective without a clear and impactful logo or messaging. The printing is just as essential as the promotional products. After all, how could you promote your brand if the logo is blurred or easily erased?
These days, logos and messaging can be printed using various methods that make it pop out and last longer. Read below to learn more about these new printing technologies and what they can bring onto the table.
Gone are the days of limited colour printing methods, such as RGB and CMYK printing. Supacolor makes it possible to identically reproduce logos regardless of how intricate it is. Named as one of the world’s best heat transfer technologies, it prints vibrant logos and designs on garment items with quick turnaround time.
Limitless coloursRead more
Promotional notebooks and journals are making a huge comeback in the promotional products space this year. You may think that they have gone by the wayside due to our fascination with everything digital. However, putting a pen to the paper and turning the pages one by one still appeal to many.
Custom promotional notebooks and journals also make for great giveaways as they can be used universally for people of all ages and from all walks of life. More importantly, they are no longer just used for note-taking. Promotional notebooks and journals can be used for so much more now and with a variety of printing and design options to suit your brand’s aesthetics and the lifestyles of your targets. Read more to find out what’s new and hot in the realm of custom promotional notebooks in Australia.
What’s Hot and New in Promotional Notebooks
Multifunctional Notebooks and Journals
Custom promotional notebooks and journals also have the ability to store your essentials such as phone, credit cards, pens, and business cards. You won’t even need a bag when you have these notebooks and journals around.
Calgary A5 Notebook
Tech Savvy A5 PortfolioRead more
The APPA Roadshow 2019 recently showcased the latest in promotional products and related services. We got to see the best and the brightest in promotional products, from clothing, branded giveaways, to bespoke premium items. Here are the standout stars of this year’s APPA Roadshow.
The Trendiest and Most Popular Promotional Products at this Year’s APPA Roadshow
Promotional Drink Bottles:
Drink bottles are one of the trendiest promotional products in the APPA Roadshow as more advertisers are making the move toward environmental sustainability and reusable items. Giving away drink bottles are a safe move as everyone needs to drink water. There is not one person who would not appreciate getting a promotional drink bottle that they can use at the gym, office, daily walks, or just shopping.
Featured drink bottle:
Moonlit Quencher Water Bottle
Mix-n-match Copper Vacuum Insulated BottleRead more
The promotional product industry is constantly evolving. What was popular a couple of years ago or even just last year may no longer be the hottest product this year. Take for example the fidget spinner craze from a couple of years ago. It was so popular that you almost every brand has imprinted their logo on one. Yet you can barely even see one these days.
It is for this reason why it is important that you constantly keep yourself updated with the latest trends and news about promotional products to make the maximum impact with your branding and advertising campaigns. Here are the latest promotional product updates, according to the Global Ad Impressions Study 2019 Edition by Advertising Specialty Institute.
Writing instruments are the most popular promotional products
Writing instruments have always been part of the top 5 promotional products, but this year they have emerged as the most popular due to its effectivity and affordability. Drinkware comes a close second while the former crown holder, promotional T-shirts are still part of the top three. On the other hand, umbrellas and mobile power banks are still the least popular, but they have a niche crowd that they can satisfy.
Promotional bags have been dethroned as the highest generator of brand impressions
If you want to generate the maximum brand visibility using promotional products, choose branded outerwear. Branded outerwear generates a whopping 6,100 impressions since they are usually worn in public places. Other high impression producers include headwear, t-shirts (both at 3,400 impressions), bags (3,300 impressions), and writing instruments (3,000 impressions).
Outerwear has the longest shelf life out of all the promotional productsRead more
3 Harmful Effects of Promotional Balloons to the Environment (Plus What You Should Replace Them With)
Promotional balloons usually signify fun and festivities. Since time immemorial, they have been used to jazz up parties, parades, product launches, festivals, and other special occasions. However, there is nothing worth celebrating about the harmful effects that they are causing the environment. You may be asking yourself, how does that affect my brand?
We all call this planet our home and everyone has a responsibility to take care of it. Brands also earn extra brownie points with consumers for being environmentally conscious. According to a 2017 Unilever report, a third of consumers prefer sustainable brands. It is also supported by the ASI’s Global Ad Impressions Study, which reveals that 42% prefer environmentally friendly promotional products.
To further motivate you, here are 3 ways that promotional balloons are wreaking havoc to the environment and what your brand can do about it.
Promotional balloons end up as waste in our waters
Promotional balloons just add to our ballooning waste volume each year. It is reported that we are the second highest waste producers in the world. Balloons take a long time to disintegrate in the water, lasting for up to four years.
Promotional balloons kill wildlife
Birds and marine wildlife often mistake the latex or Mylar from balloon debris for food, blocking their digestive tract and eventually starving them to death when ingested. On the other hand, the ribbon or ties attached to the balloons end up on trees, power lines, or ground, which could entrap birds and animals. In fact, there have been many reports of birds being injured due to the strings accidentally wrapping around their beaks or wings and being suffocated upon entangling themselves.Read more
So your business is ready to take the next step and launch your first promotional product marketing plan. We have discussed a lot of times how beneficial promotional products can be for your brand, employee retention, talent recruitment and more. But only with proper planning and implementation.
There is no cookie-cutter plan online that can fit all types of businesses. It still comes down to several factors, such as the industry that the business is in, size, target market, goals and more. If you want to avoid the struggles and failures of coming up with your own promotional product marketing plan, use this Easy & Simple Promotional Product Marketing Plan to shortcut your way to success.
Establish your brand
The first thing you need to consider is how your brand will be presented to the market. Without a defined brand, it can be hard to create a consistent marketing plan. Is your brand modern, traditional, eclectic, or hip? Does it support the environment, community, and other causes? With this information, you can then create a communication and marketing plan that aligns with your brand’s values.
Zero in on your target market
Get the demographics of your typical target: their age, interests, gender, income level, and more. What are the media channels that they are commonly and frequently exposed to? This will determine how you will announce your promotion later on. As much as possible, find out as much as you can about them since the success of your promotional product marketing campaign rides on their shoulders.
Getting a snapshot of the audience you cater to will then determine what kind of promotional products you should use for your campaign. For example, does your target market consist of young professionals who are heavy users of technology? Power banks or wireless chargers will be perfect for them.Read more
Be at the forefront of your industry with these hottest and most innovative promotional products for Fall 2019
Autumn is about to begin, which means it’s time to store away the swimsuits, coolers, and thongs. Now that the winds are starting to become chilly, it is time to change up your promotional marketing plan to reflect the chilly winds and more laidback vibe of autumn. If you want to watch your brand profile rise this Fall, read as we unveil that trendiest promotional Autumn products that will put your brand right on the map. Check out our offer at the end to get a chance to get the latest and most cutting-edge promotional items that are tailor-made for your industry.
Energising Custom-Printed Health and Fitness Products
Recommended products: Promotional Yoga Mat, Jewel Sports Towel, and Yoga Stretch Band
Most companies would go for cosy promo blankets or socks to promote their brands this season. However, fitness still remains a top priority for Australians despite the sometimes downcast days of Autumn. You can expect that most people would still stay active and work out even while at home. Give away promotional health and fitness products, such as yoga mats, sports towels, and pedometers for optimal brand visibility that lasts even beyond the season.
Festive Eco-Friendly Drinkware
Recommended products: Silicone Reusable Drinking Straw, New Wave Ecco Kuppa 350ml, and Hera Wine Glass
Autumn is filled with food and wine festivals, and fashion week and racing events, such as Melbourne’s Grand Prix, making this season abound with plenty of marketing opportunities for brands. You can expect that there’ll be plenty of brands that will be using branded plates and drinkware in these gatherings. Traverse the road less traveled and stand out from the competition by using promotional eco-friendly drinkware! According to an ASI Impressions study, more than half of the consumers surveyed under the age of 34 years have a more favorable opinion of a brand for giving away promo environmentally friendly items.Read more
With so many scammers out there, ordering products online can be daunting, especially if you are unsure of how the quality will turn out. It is especially harder to order promotional products because they have a lot riding on their proverbial shoulders, being responsible for making or breaking a brand or a marketing campaign. They also have to be ordered in bulk, so getting cheaply made and subpar products will not only be a huge waste of money but can be hard to dispose of.
Here at Brandconnect, we give potential customers freebies even before your first order to show you that we are the Australia’s most trusted provider of promotional products and branding solutions, servicing thousands of businesses for more than two decades. Best of all, these offers all come without any obligation. Here are our four no-obligation bonuses that you can get without ordering from us.
We’ve mentioned above how difficult it is to order promotional products because of the uncertainty of their quality while having to commit to a high minimum order. We, at Brandconnect, understand the apprehension, so we are giving away free samples of low-cost items, such as pens, or in some cases, clothing. However, we charge for multiple samples beyond three items. The customer is also responsible for the shipping.
To order free samples, create or log on to your Brandconnect account and go to the page of your preferred item and click the “Free Sample” button.
To further prevent buyer’s remorse, you can also see how your logo looks like on your preferred promotional product without having to purchase anything through Free Digital Mock-Up Service. We can send you a maximum of three digital mock-ups per initial inquiry. All you have to do is send us your logo and instructions and we’ll get right on it.Read more
Even with the competitive job market these days, employee retention is still something that many companies struggle with. Getting a huge paycheck is no longer the endgame of employees. It will take so much more for them to stay, such as career growth opportunities, great company culture, and work-life balance.
A company’s brand is also strengthened by good employee retention rates. Employees make the best brand spokespersons, according to the 2018 Edelman Trust Barometer. Consumers look to the employees when forming opinions about a brand.
There is one secret to improving overall employee retention rate: giving away branded merchandise. Don’t believe us? Here are the latest findings from PPAI’s study, The Truth Is Always Trending.
Promotional products improve employee confidence in the company
Companies that utilize promotional products during their external and internal marketing strategies tend to have employees who “know what their employer stands for and what makes the brand different from competitors,” based on the 2018 Consumer Study of PPAI.
The employee confidence increases depending on the marketing strategy utilised by the company, according to the study. External marketing strategies reached 85% of votes, internal marketing strategies reached 90%, and employing both strategies at the same time gained a whopping 98% of votes.
Promotional products make employees proud of their employer regardless of job satisfactionRead more
Cricket is, by far, one of the most popular sports in Australia. It is a sport that is a huge part of our culture, having been around for more than two centuries. In a culture that loves sports, cricket is hugely followed by both men and women alike. Even children are big fans of the sport and play it at school.
Therefore, it is highly likely that your brand will come across the sport in one way or another. Whether you are sponsoring a local match or having a team-building one yourself, the best way for your brand to benefit is by giving away custom printed cricket products. Here are the best promotional cricket products that can fuel the team spirit while promoting your brand.
Logo Imprinted Mini Cricket Bat
A cricket bat is a must-have in order to play the game. If you are sponsoring a game or throwing one of your own, a logo-printed cricket bat is the best product to promote your brand. It also has a huge blank surface for either your logo or messaging or for collecting signatures of players during all-star matches.
Branded Cricket Uniform
Recommended products: Cricket Polo Kids, Cricket Pants Kids, Cricket Polo Long Sleeve Men’s, and Sports Ripstop Cap
Another staple in the game are the standard white uniforms. By imprinting your logo or messaging, your brand is guaranteed to command a lot of attention from the spectators. Our promotional cricket uniforms are made of sweat-wicking fabric that keeps the players feeling cool and fresh throughout the game.Read more
The start of a new year marks the beginning of a new and improved life for most of us. We want to wipe the slate clean and leave the past year’s losses, plateaus, and even successes behind. We want to be bigger and bolder this 2019: establishing new goals, reaching new boundaries, and going beyond our limits from the previous years.
This year, revolutionize the way you do marketing by achieving new heights with your brand and marketing campaigns while also encouraging the people around you to be better versions of themselves. Treat them to these life-changing promotional products for the New Year.
Start the Year Right with these Life-Changing Promotional Items for 2019
Fitness-Themed Promotional Products in 2019’s Pantone Colour
Living Coral is 2019’s Pantone colour so you can expect that this will be the hottest and most eye-catching colour for promotional products. It also doesn’t hurt to give promotional products that will help people maintain their resolutions so that the items will get the most use, resulting in more logo exposure.
Recommended promotional products:
South Seas Water Bottle 750mlRead more
Clients are the number one reason why your company is doing so well this year. It is only right to remember them this holiday by giving them corporate gifts. Here are the benefits of giving holiday corporate gifts every year.
Holiday corporate gifts show your appreciation for your client’s business
Out of all the companies that they could have chosen to partner with, they chose your brand and that is telling something. It could be that you are the best in the industry or you are the best fit for their needs, but you still need to take the time to express your gratitude and perhaps solidify your relationship to make your working partnership last longer.
Holiday corporate gifts reinforce your working relationship
Speaking of longer working relationships, corporate gifts build up client loyalty even if your partnership with them is one off. Logo-imprinted corporate gifts, especially when frequently used, will serve as a reminder of the good services or products that you rendered. Thus, when they need similar services again, your brand will be the first thing that comes to their mind. Even better if you have your contact info on the product so that the clients wouldn’t have to google it. Strengthened working relationships can result in possible word-of-mouth referrals to other companies, which means additional business for you.
Holiday corporate gifts promote your brand and extends your reach
You get to hit two birds (even a flock) with one stone when you give corporate gifts to clients. Not only will your corporate gifts constantly advertise your brand to your clients, it will also extend your reach to their clients or customers. Everyone who’ll come into contact with your branded gifts will be potential referrals.Read more
Promo Items Forecast 2019: The Hottest Upcoming Promotional Products to Shake Up Your Brand this 2019
If you expect significant changes this 2019, prepare to make big changes to the way you do things. Imprinting your logo on the same promotional products every year can be effective in the beginning, but it won’t be for long until your target audience gets tired of them. In order to move up and forward, you have to keep shaking things up, especially in a practice that’s widely used by almost every brand.
It is reported that marketers in Australia spend AU$1.5 to 2 million dollars every year. With so many companies doing the same thing, how will your brand be different from the pack? How does your brand stay relevant in these changing times? Let your brand be on top of people’s minds with the hottest trends in promotional products for 2019.
Renewable Promotional Products
Consumers are growing more and more environmentally conscious. Hence, they prefer brands that have an environmentally ethical approach to their operations and promotions. As such, one can never go wrong with eco-friendly promotional products made from renewable resources. Not only will your brand be earning the respect of your consumers for doing the right thing, but you’ll also be helping Mother Earth.
(L-R): Eco-Hemp Cap , Eco Flash drive , and Bamboo Coaster
Tech Wearable Promotional ProductsRead more
Promotional calendars are the last thing you’ll think that could give your brand the optimal exposure and recall that it needs. Despite the world growing more and more digital, promotional desk and wall calendars are still essential for everyone. You would be hard-pressed to find anyone who doesn’t have one on their office desk, home, or both.
You’ll be surprised that promotional calendars are reported to be great marketing tools, according to the latest Global Advertising Specialties Impressions Study by ASI. The reason is 76% of the people who own promotional calendars have them displayed prominently in their homes and offices.
Since 2018 is about to end, now is the perfect time to think of your marketing strategy for the following year and an even better time to order promotional calendars. Here are the 5 benefits of promotional calendars to further convince you.
Promotional calendars offer long-lasting marketing benefits
On average, promotional calendars are kept for the whole year. This means that people will be constantly exposed to your brand whether they like it or not. Branded promotional calendars have a way of ingraining your logo or brand on the people’s minds especially with constant exposure, making it the first thing that people remember when thinking of products or services related to your brand.
Older consumers are more likely to own promotional calendars
People from the older generation (ages 55 years old and up) may be able to adapt to new technology but they tend to stick to the basics. After all, once smartphones lose their juice, how will they be able to check their special dates? Promotional calendars are reliable and low-maintenance, just sitting on wherever they are placed to be used when they are needed.Read more
Time and time again, we have talked about the power of promotional products in transforming brands into household names.
What’s even better is that they can improve brand recognition and awareness, develop corporate identity, generate sales and referrals, retain and appreciate customers, and motivate behaviours, among other things, in the cheapest way possible. You can achieve all these things with other marketing programs, but they are likely to cost more and be less effective. Whereas with branded merchandise, you can generate an impression for a tenth of a cent of expenditure.
While promotional products are effective across the board, they deliver greater results for certain industries due to their specific method of marketing and type of clients they cater to. Here are the top industries that benefit the most from promotional products, according to PPAI’s 2017 Promotional Products Fact Sheet.
The education sector uses promotional products to garner interest, increase enrollment rate, and boost school morale. Promotional products can make schools and universities stand out when they attend open houses, seminars, workshops, college expos, and college fairs.
Brandconnect Tip: The most popular products for the Education sector are: water bottles, writing instruments, backpacks, notebooks, and folders.
Celebrities and Youtube personalities aren’t the only ones who are getting in on the branded merchandise action. More and more brands are starting to sell their own corporate merchandise and turn additional streams of profit. The Boring Company, Coca-Cola, and NBA are the first brands that come to mind when thinking of companies that have produced and sold their very own corporate merchandise. Although your company may not be as big as these brands, you, too, can put branded merchandise into good use and raise funds or generate extra income for your brand.
Iron out your brand’s messaging
While it easy to stamp on your logo on any promotional product and call it a day, you would need to have a clear and consistent branding that reflects your company’s values, quality, value proposition, and mission. How will people be able to identify your logo or messaging if it is not aligned with your overall brand?
Implement a sound strategy
Nothing worth having ever comes easy in this world. When implementing a corporate merchandise strategy, make sure that you have done your research and determined your targets and budget. After all, this requires investment, so you have to set goals and expectations by the end of this campaign. You can’t go into battle without arming yourself with information and preparation.
Pick promotional products that resonate with your brand and audience
Using the information that you gathered from your research, find who your target market is and their likes. You can then choose the promotional products that will be suitable for their demographics. This is important as you need to get them to want your products well enough to buy it. If they don’t think your products are of any value, then it is highly likely that they will just ignore them.Read more
The Only Promotional Marketing Guide with Personalized Holiday Products You’ll Need this Holiday 2018
The yuletide season is your brand’s last hurrah for the year to make an impact on your customers, industry, and bottom line. After all, consumers tend to have looser purse strings during the holidays with the release of year-end bonuses and the infectious holiday spirit. It is for this reason why there are a lot of sales promotions during this time.
While most companies already have their holiday marketing campaign, it still couldn’t hurt to incorporate personalized holiday products into your plans to further drum up brand awareness, customer loyalty, and people interest. Here are two promotional marketing ideas that are sure to be a hit among your target market.
The 2 Promotional Marketing Secrets that Consumers Can’t Resist
12 Days of Christmas Giveaways
The 12 Days of Christmas giveaways is the best way to draw in customers through the power of corporate Christmas gifts. It runs from December 14 through 25 with each day of promotion getting better than the last to get more people hooked until the last day of the promotion. You can go about it in two ways: you can choose to give a promotional product with each purchase/after a certain amount of spending, or you can just raffle off the product to one or more lucky winner(s) each day.
Gift with Purchase
Giving a gift after purchase may be similar to the one above except that you can choose to set it for as long as you want. It is also less fussy as you can opt to give the same product during the duration of the promo, so it would mean less cost on promotional materials on your part. Whether you choose to run it for a just a day or two or the entire holiday season is up to you.Read more
Just like your body, your brand is a temple. Everything that is associated with your brand is meant to be a representative of what your brand is. From your marketing campaigns to your brand voice, they represent what your overall brand identity. Thus, you need to partner up with a reputable promotional products company that provides cost-effective solutions that are tailored to the needs of your brand and target market. Here are the 6 qualities of the top promotional products companies.
Wide marketing experience for a diverse range of industries
It is essential that the promotional items company you’ll be working with to have years of service in the business. How else would they be able to meet your promotional communication needs if they do not have a thorough understanding of branding and marketing? You need someone that has a good track record in helping various brands in different fields to maximize their visibility and bottom line through promotional items.
With Brandconnect, our team of seasoned marketing experts knows promotional marketing like the back of their hands. After all, we have been in the industry for more than two decades, serving Australia’s best brands. Overall, we have created millions of products for thousands of businesses from various industries.
Extensive range of promotional products solutions and ideas
No two brands are the same. Each one has a different need, depending on their marketing campaigns, target market, and industry. Therefore, a good promotional items company should have a wide array of promotional products to match every brand or requirement. Their team of marketing experts should also be able to present numerous branding ideas for brands that are just starting out with promotional product marketing.
Here in Brandconnect, we have the largest range of branding ideas in Australia with over 10,000 promotional products in our collection. Our specially curated offerings are proven effective and powerful for all marketing needs. If you can’t find what you’re looking for, we can also create custom-made promotional products according to your brand, colour scheme, and target audience. All for a minimum order of as low as 50 units.Read more
While millennials are being seen as the key market to target by marketers, there are also opportunities to be seen with the baby boomer generation. The Baby Boomers make up a larger segment of the consumers. They also spend more compared to the younger generations due to their decades of saving and investing. Before writing them off, here are the ways their generation can benefit your business and which are the top promotional products for Baby Boomer Generation .
5 Surprising Info about the Baby Boomer Generation
Baby boomers are loyal
When they have a brand that they favour, you can expect that they’ll be buying from that brand consistently until something goes wrong. According to an industry study, 46% of them declare that they are quite to extremely loyal to their favourite brands.
Baby boomers are impulsive when buying
Unlike millennials who scour the internet for reviews before spending on products or services, baby boomers are more likely to purchase after just consulting a few sources. They also tend to believe word-of-mouth referrals and product tests than social media.
Baby boomers are financially loadedRead more
Breast cancer is the second leading cancer for women next to skin cancer. Through the years, the mortality rate of the illness has been going down, thanks to the global celebration of the annual Breast Cancer Awareness Month. Held every October, this campaign is organized by major breast cancer charities, such as The McGrath Foundation, to increase awareness for this dreaded illness and raise funds for research into its cause, prevention, diagnosis, treatment, and cure. It also offers comfort to those affected by the illness and their loved ones. If your organization is planning a fundraising drive to join the cause, here are the top promotional products for breast cancer awareness.
Promotional Products for Breast Cancer Awareness #1: Notebook and Pen Sets
Featured item: Omega Notebook With Pen
One of the popular giveaways during fundraisers, these notebook and pen sets make for perfect giveaways, especially when coupled with wellness and preventative reading materials. These promotional products are also popular among people due to their usefulness and necessity, so you would be sure that it would make an impact on people’s awareness of breast cancer.
Promotional Products for Breast Cancer Awareness #2: Manicure Set
Featured product: Leather-Look Manicure Set
Another necessity, these manicure sets are used day to day to groom the nails. Suffice it to say that they are products that people can develop a dependence on. Since they are daily necessities, they will surely be used for years to come. Thus, your brand and messaging will achieve longevity.Read more
Christmas is not for until two months from now, but it is never too early to start shopping for unique corporate gifts to avoid the holiday rush. Custom business corporate gifts can take time, especially if you want them to be meaningful and impactful to the recipients.
Comprehensive planning also needs to take place as you have to take into accommodation your recipients’ background in order to understand what gifts they want and need to get. After all, these keepsakes have a lot riding on their proverbial shoulders. Aside from giving joy and appreciation to the recipients, they are also meant to be marketing tools that can maximize brand visibility, strengthen customer, client, and business partner relations, and improve staff morale and productivity.
Giving away unique corporate gifts are starting to be seen as an effective business strategy by more companies. In the recent 2018 Corporate Gift Giving Study by ASI, there has been an uptick on companies that are adopting this practice. Meanwhile, 73% of gifts will bear imprinted logos, which goes to prove that promotional product marketing is just as effective as ever.
If you want to give away useful gifts that your clients, employees, customers, and business partners will appreciate, here are the most popular corporate gifts trends in 2018 for every budget.
Corporate Gifts Ideas Under $10
Promotional drinkware is a classic gift appreciated by everyone. In this heat, people are constantly thirsty. Thus, these products are guaranteed to be used both outdoors and indoors, giving your brand a much-needed exposure if they are imprinted on the product. Here are the promotional drinkware items that you can score for less than $10.Read more
Recruiting with promotional products is a great way to promote your brand in recruitment drives and career fairs. A lot of companies participate in these HR events, so it is easy for your brand to get lost among the crowd. It is essential to get the word out about your company. And you can do this when you start recruiting with promotional products. Here are what you stand to gain when you do this:
Get access to committed and qualified talent
These days, companies also need to put in as much work as job applicants. Professionals, especially those from the millennial generation, are becoming more selective in their search for employers. It’s no longer just about the compensation and benefits. They also care about the company culture, contributions to society or environment, and room for growth. Get more star talent to apply by enticing them with promotional products. They are especially useful for career fairs and other recruitment drive initiatives.
Budget Pull Up Banner
Peel back the layers of your brand
It is hard to get an idea of your company and what it stands for without promotion. When you give away promotional products that are reflective of your brand, it gives people a snapshot of what your company stands for. It also encourages potential employees to research more about your company and apply to your posting if they like what they see about you.
Promotional Pen – BlastRead more
When you design promotional products for your brand, the number one rule is they have to make an impact on your targets and campaign as well as your bottom line. In a sea of free giveaways and corporate gifts, how do you set your brand and logo-imprinted apart from your competitors? How do you design promotional products that are aligned with your brand values? Here are the five tips to guide you in creating promotional products that will suit your brand identity and target market.
Find a purpose for your promotional products
Promotional products work best if they are developed to support your marketing strategy. You need your promotional products to achieve results, whether it is to generate sales or leads, improving brand awareness, promoting your participation in trade shows and conferences, or establishing better client or employee relations. Your goal influences what kind of promotional products you should choose and how best to distribute them. If your company is participating in a trade show, you could draw people to your booth if you give away items such as promotional tote bags, lanyards, and key chains.
Look around to your competitors for inspiration
It’s not wrong to be inspired by your competitors. Doing competitor research also sheds light on what works for your industry and what doesn’t. Keep in mind that you should only take a little from their ideas and not totally base your promotional products on theirs as you still have to establish your own identity. Take your competitors’ ideas and improve on them, turning their cons into pros.
Seek out the opinions of your intended recipients
The most important opinion on the promotional products you’ll be giving away belongs to your recipients, whether they’re your clients, customers, or employees. Find out what promotional products they need and want to receive by conducting a survey. If such a thing is not possible, think of what the recipients need. In any market research, you can get a grasp of the behaviours and habits of your consumers, so use this information to design promotional products.Read more
A new season marks the start of new activities and events. There is no better way to welcome spring than by giving away the hottest promotional products for spring. Ushering out the dreary cold of the past winter, people need season-appropriate promotional products that will encourage them to enjoy being out in the sun. Here are the latest promotional product trends for spring 2018.
Top 5 Most Popular Promotional Product Trends for Spring 2018
Promotional Products Related for Outdoor Games
Items that can get people to go outside and enjoy the sun are the latest trend in promotional products! Spring is the perfect time to take a breather from your computer and cellphone screens and spend time having fun in the sun with outdoor games. Whether you’re at the beach, the park, or your backyard, here are the top promotional outdoor games:
200mm Spyr Football: It is made of a lightweight, super-grip foam that makes it easy to throw and catch even for small hands. Great for the beach, park or football field
Tripod Boomerang : Feel the rush with this tripod boomerang, which works great outdoors.
Flexi Flyer: This frisbee is made of silicone, which gives it its flexible structure.Read more
The Generation Z consumers may not be the top priority of marketers right now, but they are gearing up to be the next powerhouse shoppers, even most of them are still not part of the workforce yet. What they lack in monetary resources, they make up for in their technological and social influence. Why are they the burgeoning consumers of our economy and why should you be targeting them with promo products? Read below to find out.
Who are the Generation Z consumers?
This group of people born in the mid-‘90s to the early naughts makes up 4.5 million of Australia’s total population. Although they are the youngest out of all consumer generations, they harness a considerably strong buying power. By 2020, it is estimated that they will comprise 40% of the world’s shoppers. They are also reported to have the largest spending when compared to other generations of kids in the past. Parents these days are more accommodating of their children’s wants than in the past, therefore, giving them more clout on the household budget.
They are among the most influential with their dominance on technology and trends. They have been born at the emergence of groundbreaking technological advances in the world. Unlike with other generations, they eat, breathe, and live technology. Most of them check their social media accounts even before getting out of bed and spend an average of 10 hours a day online. They tend to favor Instagram, Snapchat, and Youtube out of all the social media platforms, which proves that they are stimulated more by videos and images.
They also tend to be fans of social media influencers. Brands who want to get noticed by Gen Z consumers should tap influencers to attract their attention.Read more
Want to get in the hottest VIP club in town? Get additional discounts and freebies galore with our premium loyalty program, Brandconnect Plus!
Here in Brand connect, we take pride in offering the best deals on our extensive range of promotional products in Australia at the lowest price possible. We also throw in a lot of value-added service to the mix to make you, our customers, feel well taken care of, such as free shipping and samples, on-time guarantee, and sound marketing advice. However, we feel that these aren’t enough. After all, we place great importance on our customers, and we want to help them get a greater deal on their purchases. Got you excited? Read below to learn more about Brandconnect Plus.
What is Brandconnect Plus?
Brandconnect Plus is a premium loyalty program that we created to give back to our loyal customers. With Brandconnect Plus, the more promotional products you purchase, the more that you are rewarded. We offer additional discounts and white-glove services to make you as a member feel that you’re a cut above the rest.
Benefits of being a Brandconnect Plus member
You wouldn’t regret being a Brandconnect Plus member with these perks:
Free samplesRead more
We are still reeling from the heart-stopping bout of this year’s FIFA World Cup and now, this season of NRL is just heating up. People are always going crazy for these sporting events, which make them the perfect opportunity to maximize your brand visibility using promotional products. You don’t even need these major sports matches to flaunt your logo on promo items. You can also use them for any sports teams from school games, corporate fun matches, and community tournaments. Here are the best promotional products for sports promotions.
Sports Promotional Products #1: Branded T-Shirts
Whether you’re playing on the field or sitting on the bleachers, promotional sports apparel items such as branded t-shirts are one of the most prominent sports promotional items. Featuring a large surface space for logos and messaging, a single branded shirt attracts 1,755 impressions over its lifetime, according to Advertising Specialty Institute. It makes them the second most popular and fifth highest impression-generating promotional item in Australia.
Sports Promotional Products #2: Branded Sports Bottles
Hydration is a must after all the cheering and yelling for your favorite team. These branded sports bottles will do just that. Most people own promotional drink bottles as drinking is a necessity that should be fulfilled multiple times a day. Most branded drinkware are, in fact, used for a minimum of two to three times a week. Your brand will be getting exposure during sports games and also beyond them.
Trek 600ml Aluminium Sports Drink BottleRead more
Contrary to popular belief, promotional merchandise can be used for all types of promotional campaigns, even remote and online ones. It is not just brick-and-mortar businesses that benefit from promotional products. There are plenty of ways to use it for your digital marketing campaigns for your social media and websites to drive up your online presence, awareness, and engagement.
Successful Online Promotional Merchandise Campaigns
The Boring Company flamethrowers and caps
Founded by Elon Musk, The Boring Company is an infrastructure and tunnel construction company that aims to solve Los Angeles traffic and the current 2D transportation limitations. In order to raise funds for their projects and boring machines, it sold co-branded promotional merchandise, such as flamethrowers, caps, and fire extinguishers, which Elon Musk promoted on Twitter. To date, they have earned $1 million from selling 50,000 caps and $10 million from selling 20,000 flamethrowers. Sellers have also started reselling the latter on eBay for as much as $2,000 to $20,000 a pop.
Tony Hawk’s Twitter Hunt
The professional skateboarding superstar, Tony Hawk, used to hold an annual online promotional product campaign called the Twitter Hunt from 2009 to 2015, which immensely drove up his followers. This scavenger hunt campaign involves more than 80 boxes of branded items, such as promotional drinkware, custom-printed caps, and logo-imprinted specialty sports items, hidden in major cities all over the world. Hawk then tweets out clues about the location of the goodies and the scavenger participants are required to tweet back if they found a box.
How to Dominate the Digital Space with Promotional MerchandiseRead more
Time and time again, businesses have underestimated the power of promotional products. According to the 2018 Promotional Products Fact Sheet of PPAI, the promotional products industry was worth more than $23.3 billion in 2017, a 9.3% increase from the previous year. The industry has also been growing consistently year after year.
Promotional products certainly aren’t a fad. They work and are here to stay. Let Brandconnect convince you to incorporate promotional products into your marketing strategy by disproving the common beliefs about them below.
Myth 1: People just chuck promotional products into the bin.
Reality: Many people believe that promotional products are corny and low-quality. However, there are plenty of high-quality and beautiful promotional products that range from cute and funny promotional products to designer ones. Therefore, promotional products are kept by most people for more than a year, based on the same fact sheet by PPAI. Among the people surveyed, 81% percent of recipients have shared that they still use the promotional products that they received even past 11 years. Among the reasons that people keep them are their usefulness, attractiveness, and fun factor.
Another thing, even if the recipients have no use for the promotional products, it is still unlikely that they would throw them away. In Australia, 64% would rather pass on the item to a family member, friend or colleague rather than get rid of it or put it on storage. It’s a win-win situation for the recipient and the brand. The recipients get to maintain relationships with their loved ones through the gifted item while the brand gets a fresh breath of exposure with the regifting.
Myth 2: Promotional products are not as effective as traditional advertisements
Reality: Just because something is expensive does not always mean that it is effective or impactful. Traditional advertisements in broadcast, print, or radio can cost businesses up to hundreds or even millions of dollars in expenses. Not so with promotional products. They only cost a fraction of that.Read more
Money doesn’t always buy happiness. Especially when it comes to boosting employee morale and fostering an encouraging workplace environment.
Giving away promotional products is a tried-and-tested method to achieve those goals. According to the 2017 Sales Volume Study by Promotional Product Association International, building up employee relations was the number one purpose for promotional products for that year. Why do many businesses rely on promotional products to improve staff motivation, retention, and brand interest? Here is everything you need to know about giving promotional products to your employees.
Promotional products are mostly used for employee recognition programs
There are plenty of ways that human resource departments can reward their employees. However, 75 % of the HR managers who were surveyed by the Australasian Promotional Products Association (APPA) preferred using promotional products in recognition programs. Why is that? Promotional products are much more cost-efficient than other recognition methods. They also have longer-lasting effects compared to monetary rewards as branded merchandise is kept around for an average of a year or at least until they are useful.
Sidekick Backpack – Employee Rewards
Promotional products are effective in retaining and motivating the staff
In the same APPA survey, 72 % have said that promotional products are powerful tools to motivate and retain employees. While monetary rewards go a long way in increasing employee morale, it’s the more personal gestures that count. As mentioned earlier, promotional products last longer than any other remuneration when it comes to recognizing staff achievements. They will always serve as a reminder of the feeling of being valued by the company for as long as these items are around. They can also motivate people to work harder in order to be awarded these promotional products.Read more
Promotional products are effective advertising tools. Just like traditional advertisements, they need to get maximum exposure in order for your business to reap the maximum return on investment and marketing benefits. If you want to get your brand’s name really out there, here are the best promotional products that generate the most impressions in Australia, based on the latest ASI’s Global Advertising Specialties Impressions Study.
Promotional bags: 5,881 impressions
Promotional bags are meant to be used by people to carry their things. It goes wherever its owner goes, which means that they are seen by everyone that they come across with. Promotional bags are also necessities. Hardly anyone goes out without a bag, so they get the most use out of all the other promotional products.
Promotional Capella Tote Bag
Promotional pens: 3,223 impressions
Ever borrow a pen from someone and realize at the end of the day that you have forgotten to return it? That’s how promotional pens generate a lot of impressions. They can be passed on from one person to another. They are also more commonly used in business, retail, and bank transactions as well as at work. It also contributes to the high impressions that they generate.
Another bonus is that promotional pens are the most popular promo items in Australia. They are also the most cost-efficient since the cost per impression is less than one-tenth of a cent.Read more
Promotional products work great for everyone, regardless of gender. However, the differences between the male and female mind mean that they prefer one product more than the other. It also means that there are differences in their buying preferences, behaviour, and perspectives.
As with all marketing strategies, they should be created with the target’s psyche in mind, in order to lure them in and influence their buying behaviour. Since promotional products are part of a marketing tactic, the target’s buying behavior should also be considered to lure them in. Here is a consumer snapshot of each gender’s buying psyche.
Men’s Shopping Behaviours
Men tend to be more utilitarian in their shopping. They have a goal they need to check off when shopping.
Marketing also has to appeal to men’s logic. They have to know what good a product or a service will do for their lives.
Men want a fast and simple process. Men have no care for browsing and looking around. They just want brevity and conciseness.
Conclusion: Men prefer promotional products that they can use in their day-to-day lives. They also dislike frills and complexities, which apply to both the products and its distribution process.Read more
If you are still not targeting your promotional products for millennials, then you are missing out on a lot.
We all know millennial consumers wield the strongest buying power. Born between 1981 and 1996, they have reached their prime spending years, and are now starting to make crucial purchases that will influence their lives years from now. They are shaping the landscape of consumerism so much that marketers consider them the biggest drivers of change in the marketplace in the last 100 years. However, the millennial consumers are a different species from other generations when it comes to advertising reception. So how do they perceive promotional product trends for millennials? We break it down for you with the help of PPAI data.
5 reasons why targeting promo items for millennials is the best way to lure them in.
Promotional products are the most effective advertising medium for millennials
For millennials, promotional products work better than traditional advertisements that appear in broadcast, online, print, or mobile. Promotional items are also more affordable, making it a cost-effective strategy that delivers more bang for the buck.
Promotional products have a high reach to millennials
Who doesn’t love receiving free stuff? Millennials most especially do. According to a PPAI study, all of the millennials surveyed have accepted at least a promotional product within their lifetime and a third of them reported to have hoarded at least three to five promotional items in the past six months. Two in three millennials are then said to use, wear, or carry these products daily. If you want to capture the lion’s share of this consumer group, you just have to give promotional products to lure millennials.Read more
One of the arguments that promotional product naysayers like to bring up is how it is virtually impossible to measure the ROI on promotional products . They say that it is easy to say that it improves brand awareness, customer loyalty, and other benefits, but how would they quantify it to know that the costs justify the means? Will your logo-imprinted promotional products impact your brand profile and visibility and more importantly, bottom line? The answer to that is…
Yes, a hundred times yes! But there are specific methods that you have to implement in order to determine your ROI. What are these methods? Read below to find out!
Traditional ROI Computation
Yes, the conventional formula for deducing the ROI of any business spend, depending on the goal. If your goal is to achieve a measurable metric like increasing the number of conversions, leads, or social media interactions (likes, shares, tweets, and engagement), you take your gains and then subtract the spend. You then divide it with the spend of investment again. Below is the computation:
ROI = (Gains – Promotion Spend) / Promotion Spend
Entice people with a call to action
This is an active way of encouraging people to come into your brand’s stratosphere. Inviting them to like your Facebook page, visit your website, subscribe to your email newsletter and the like. However, this will only give you a rough idea as to the amount of gains that were actually generated by your promotional products. For a more exact computation of ROI, implement the next strategy.Read more
Promotional products do not always equate to success.
While they have a lot of transformative powers for brand awareness campaigns, they can still fail. You can’t just order promotional products online, stamp your logo, and give them away. You also can’t keep giving away the same thing in the same manner year after year, expecting it to pick up traction and make an impact year in, year out.
No, it’s not that simple. They are tools, and just like any tools, they have to be harnessed correctly and strategically for them to achieve their intended objectives. In order for them to generate a buzz for your brand, its success rely on a number of factors. When choosing promotional products, you have to make sure of their relevance. Relevance is a key factor that will determine whether your campaign will be a boom or not.
First, it has to be relevant to your brand. You can’t just choose the most popular promotional product. It has to be connected to what your brand does and its unique value proposition. Your branded merchandise doesn’t have to be the specific product that your company produces, but it has to have a semblance of connection. For example, IAMS’ promotional frisbee giveaways for dogs and Colgate’s ice cream and cotton candy freebies with sticks that reminded the recipient to brush their teeth after.
Second, it has to be relevant to the times. The promotional fidget spinner is one example. For a time, it was one of the hottest promotional products because people of all ages enjoy them. Naturally, many brands capitalized on this and gave away their own logo-imprinted version of the promotional product during its heyday. Now that the fad has passed so did its relevance with people, and it would hardly make an impact if you choose to give them away now (although you can still choose to if you can think of an innovative way to market it).
In conclusion, promotional products have to be on trend and connected to your brand, in order to catch the attention of people. What exactly are the latest trends in promotional products this second half of 2018? Read below to find out.
Trending Promotional Products in 2018Read more
You may not believe it, but the promotional merchandise is the secret of influential businesses to building and sustaining brand awareness. It benefits businesses regardless of size or industry. Corporate merchandise can also be incorporated into any marketing plan and event.
Time and time again, various research studies from different organizations have proven how effective promotional merchandise is in building up brand awareness. Here are the following findings from the recent 2017 consumer study by Promotional Products Association International (PPAI):
80 percent of recipients go straight to researching more about the brand upon receipt of corporate merchandise.
Meanwhile, eight out of 10 people are more likely to do business with the brand. In the same study, it has been found that promotional merchandise is the most effective advertising medium out of broadcast, online, print, and mobile advertisements. It has ranked first in all age groups, from millennial to the silent generation.
Eighty one percent would keep the promotional merchandise for more than a year, thereby exposing the brand to other people, especially if the product gets high use.
The recall is also high with corporate merchandise. Nine out 10 people recall the branding on promotional products.
Eighty two percent of people gain a more positive opinion of the brand upon receiving promotional merchandise.Read more
Promotional clothing is an effective marketing tool that can enhance brand visibility and recognition. People wearing your company’s custom polo shirts will be seen everywhere they go to and by every one they’ll cross paths with. They are basically walking billboards but better since they have a more personal touch. Deciding to wear a brand’s custom polo shirt can be seen as an endorsement of that brand’s services or products to the wearer’s friends, family, and colleagues. If you are thinking of using these custom polo shirts to leverage your bottom line, here are useful tips to help you.
Custom polo shirts are the second most popular promotional products
In Sydney, custom polo shirts come second to writing instruments in terms of popularity. Custom polo shirts are more common than other promotional products due to its usefulness and reach. While writing instruments are frequently used in people’s day-to-day lives, there are only a few times when they get used within the day. Meanwhile, clothing is pretty much non-negotiable when people go out as they can’t step out their door naked, lest they want to face ridicule and legal repercussions. These custom polo shirts go wherever the wearer goes, so you’ll be assured that your logo will be seen by the people they come across with.
Custom Polo Shirts – Ladies Alyssa Polo
Custom polo shirts have an average life span of 6 months
Most people generally keep wearing their custom polo shirts for six months until they chuck it to the bin, while some keep theirs for longer than a year. That span of time will deliver you more exposure than traditional advertisements and at a cheaper price point too. Speaking of exposure…
Custom Polo Shirts – Dri Gear Challenger PoloRead more
Golf tournaments present a great opportunity for brands to maximize their visibility. Whether they’re for fundraising, networking or competition, there are plenty of ways that companies can advertise their logo and messaging. The best way is to distribute promotional products that are both relevant to the event. Here are the best promotional golf products and accessories you can stamp your logo on to make an impact on the game and the attendees.
Golf Genie is a nifty multi-purpose stainless steel golf tool that contains everything you’ll ever need for behind-the-scenes maintenance and upkeep. It has a club head cleaning brush to maintain your beloved club’s blinding sheen, divot repairer to flatten the grass, and a ball marker. It also comes with a spike tightener for your golf shoes and a knife for various purposes. Due to its usefulness and durability, your logo is guaranteed to generate exposure for years to come.
Deluxe 30" Auto Golf Umbrella
Umbrellas are one of the most ubiquitous objects in the golf course. This massive Deluxe 30-inch Auto Golf Umbrella boasts of an 8-panel huge canopy that will ensure that your logo will be seen from miles away. It also has an automatic open function and vented canopy to revert it to its original form easily after being blown over by the wind.
Golf Ball Drink Bottle
Although it may not look like it, golf is just as strenuous and dehydrating just like any other sport. Increase the likelihood of people doing business with your brand by giving away these useful promotional golf products and accessories, the Golf Ball Drink Bottles. These drink bottles have a 750-ml capacity. It has an insulated bag to keep water cold or your tea hot. Its cap has a golf ball holder atop the lip so that one can easily find a ball whenever, wherever. It also has tee holders on the bag for fast and easy set-up after taking a swig of water. What’s better is that it comes with the ball and tees as well. It’s like hitting several birds with one stone!Read more
Promotional office products get a bad rap for only being seen within the four walls of the office, but their impact is seen beyond that. These small yet useful branded desk accessories can influence lead generation, employee morale, and brand visibility. Shrug off the misconceptions about promotional office products with these five reasons why you should stamp your logo on them and give them away.
Promotional office products motivate staff
When given as rewards, promotional office products can improve employee relations, and in turn, lead to higher productivity rate and office morale. Happy employees serve as effective brand advocates for the company. The more satisfied they are with their workplace, the more likely they are to spread the good word about the company and recommend their friends and colleagues for jobs.
Promotional Office Products – Full Colour Print Notebook
Promotional office products are kept for 14 months
Promotional office products such as promotional notepads, promotional mouse pads, promotional sticky notes, and other stationery items are typically kept by people for 14 months. With branded merchandise, they can generate more impressions and retain more customers the longer shelf life that the items have.
Promotional Office Products – Deluxe Mouse Mat 230mm x 190mmRead more
Promotional balloons are festive decorations that are great for any type of special occasions. Whether you’re organizing a conference, special promotion, launch, or corporate function, custom printed promotional balloons can impact a company’s bottomline. Find out why promotional balloons make for great advertisements for your brand.
Promotional balloons grab attention
It is hard to miss custom printed promotional balloons in an event. WIth their vibrant colors and different types of finishes such as metallic balloons, they are practically begging to be seen, which makes them the perfect advertising vehicles. People wouldn’t help but take notice of your logo in the promotional balloons. This, in turn, will improve your brand recognition and recall, greatly influences the likelihood of these people of doing business with your company.
Promotional balloons are cost-efficient forms of advertising
TV, print, and radio ads may be the tried-and-tested forms of advertisements, but they don’t necessarily guarantee results. According to a research by Promotional Products Association International, the number one form of advertising across all generations is promotional products, such as the custom printed promotional balloons. People are also more likely to recall the brand when seen on a promotional product, compared to traditional advertisements.
Promotional balloons offer so many customisation options
Custom printed promotional balloons come in a variety of sizes, colours, finishes, and shapes. They can also be tied together to create different shapes and forms. Brandconnect has a diverse selection of regular promotional balloons and metallic balloons of various colors. These items also have a spacious surface area to print on, therefore allowing your logo or messaging to be printed bigger so that they can still be visible to people from afar.Read more
Promotional products for universities are a great way to attract potential students to enroll, welcome them to the university, and drum up university pride. Whatever your reasons are for giving, Brandconnect has a wide range of promotional products for universities that will suit any occasion in your academic institution.
Scribe Spiral Notebook with Pen
There are no promotional products for universities that symbolise learning more than notebooks and pens. The Scribe Spiral Notebook with Pen is a set that consists of a 60-page spiral notebook with lined paper and a matching click pen. This combination will be useful while taking down notes during open house or during classes once they are already enrolled. Pens also get a lot of marketing mileage as they can generate an impression at a tenth of a cent.
Custom Printed Bullet Backpack
Another accessory that will never be gone from students is backpacks. They make jumping from one class to another easier as they will be able to carry all their things at once. The Custom Printed Bullet Backpack certainly does not disappoint. It has several compartments, so students can stuff their notebooks, laptops, water bottles, mobile gadgets, pens and anything else they wish to bring. Universities also get to reap a lot of marketing benefits from backpacks since they generate the most impressions out of all the promotional products for universities.
Mens Zipper Hoodie
University life can get so busy that students just dress up in their most casual and cosy outfits in order to go through their day comfortably. Sweatshirts such as the Mens Zipper Hoodie are appreciated promotional products for universities as they are comfortable. Universities score extra brand visibility points, too, since their emblem will be seen wherever the wearer goes.Read more
Although not quite as popular as other giveaways, promotional umbrellas are still powerful tools to ramp up brand visibility. Rain or shine, you can rely on them to deliver results for years to come. Need further convincing?
Ways that personalised umbrellas can help you carry out your bidding to meet or even exceed your marketing objectives.
Gen-Xers, Baby Boomers and beyond go gaga over promotional umbrellas
Personalised umbrellas are a hit with the older generations. Most marketers focus on the millennials due to their purported powerful buying power. However, there are opportunities to be had with older generations. Generation X or those people born between 1965 to 1975 exhibit the highest brand loyalty. They have also reached the prime earning period of their lives, so they make for perfect targets for luxury products and services.
On the other hand, baby boomers or those whose birth years were between 1946 and 1964 have more disposable wealth than millennials. They also prefer to shop in person, so they favor businesses with brick-and-mortar stores.
Promotional Umbrellas – Light Sabre Umbrella
Women are drawn to promotional umbrellasRead more
The strategy of using company branded notebooks to boost brand visibility and image has been around in Australia since time immemorial. And there’s a reason for the popularity of these promotional products. Not only do they deliver a lot of marketing benefits for the brand, but they also prove useful for the recipients in their day-to-day lives.
Did you know that giving away these company branded notebooks can do more harm than good sometimes? It takes a carefully planned promotional product strategy to make them work for you. Read our tips how to harness the power of these printed notebooks.
They are millennial magnets
If your target audience is millennials, you’re in luck! According to a 2016 ASI study, millennial people are the most likely to use company branded notebooks out of all the age groups, with interest waning as the recipient gets older. It is important to determine whether your promotional product giveaways will be appreciated by the recipient or else it might fail to make an impact and go straight to the trash. Aria Company Branded Notebooks
Special occasions call for promo notebooks
Schedule the distribution of the company branded notebooks during special events or promotions. You don’t just give them away without an occasion. Promotional company branded notebooks are best leveraged when you have something to promote, such as a trade show and conference appearance, store/product launch, sale, event, and other opportunities. Vidalia Company Branded Notebooks
They persuade people to take actionRead more
Promotional products can deliver a wealth of advantages to your business, but only if you do it right. There is a wrong and right way to promotional product marketing. You don’t just slap your logo or messaging on a product and call it a day. If you want to leverage your business using promotional products, here is the comprehensive beginner’s guide to promotional products:
First off, what are promotional products?
Promotional products are branded items imprinted with a logo or messaging that are used to achieve an organisation’s marketing and communication objectives. They are given away to customers, leads, clients, employees and other targets to promote the company, brand, corporate image, or event.
What is in it for my brand if I give away promotional products?
Your brand stands to reap a lot of benefits if you incorporate promotional products into your marketing strategy. Here are the areas that get a boost with the help of promotional products:
Promotional products reach more people than traditional forms of advertisements. According to a BPMA study, branded merchandise is used at least once a week by 90% of recipients. Meanwhile, 87% keep the promotional products for a minimum of one year after receipt. On the other hand, 64% of Australians who do not fancy the promotional products they received will pass them on to their friends and family.Read more
Branded merchandise may seem like an additional expenditure that your marketing strategy does not need, but they are as crucial to your business in driving sales and generating leads as any other promotional initiatives. If you are still not incorporating promotional products into your strategy, you are missing out on so many benefits.
Here are five ways you can leverage branded merchandise to meet business goals
Announce your presence to the world
Branded products, such as event promotional items, are as good as any branding efforts to make consumers or clients recognize your brand. According to a recent Promotional Products Association International (PPAI) survey, close to seven out of 10 brands deem promotional products an effective medium to fulfill their marketing needs. Since most people tend to use branded swag for a minimum of more than a year, you can count on repeated exposure to not just the recipients, but also the people around them.
Put the spotlight on your company during conferences, trade shows, and events
It is easy to get lost among the competition in jam-packed events such as conferences and trade shows. Promotional products can ensure increased foot traffic to your booth. These products also help consumers retain your information long after the event is long over.
Give your image a much-needed boostRead more
Sometimes, distributing promotional products is not enough. Yes, promotional products can do a lot to improve your brand’s relationship with its stakeholders and image to the consumers. However, you can’t just dole out products and expect people to take notice of you. While people appreciate free stuff, you have to make sure that you give away innovative promotional products to catch their attention.
Kick Your Marketing Up a Notch With Our Innovative Promotional Products
If you want to reap all the benefits of promotional product marketing while making an impact, here are five innovative promotional products to get your brand noticed.
Swiss Peak 4-in-1 Speaker
The Swiss Peak 4-in-1 Speaker is a powerful 3W Bluetooth speaker that can blast music for 18 hours with its 4500mAh rechargeable battery. Due to its capacity, it is perfect for hunting, boating, camping, and outdoor events where electrical outlets to charge in are scarce. Once your phone has run out of juice from playing music, you can also use the Swiss Peak 4-in-1 Speaker to charge your electronic gadgets.
Made to withstand the harsh elements of weather, this Bluetooth speaker is resistant against rain and dust. It is also equipped with a bright 250-lumen LED lantern and four-function flashlight to illuminate your way during the cold, dark night outside.
Electronic Jump RopeRead more
Want your company to be the star of the next conference? By giving away unique conference giveaways , you can improve your brand awareness and recall, as well as booth traffic and display. These unique conference giveaways will already do half the promotional work for you. If you want in on all these benefits, here are some of the best conference gifts from Brandconnect.
Light Sabre Umbrella
Make everyone feel like they are the chosen one by giving away this Light Sabre Umbrella. These galactic umbrellas have a blindingly bright LED shaft that lights up with multiple colors to illuminate ways wherever they are in the galaxy. A flashlight is also installed on the bottom of the handle. On the other hand, the canopy is made from smooth 190T showerproof pongee that will protect you from rain or heat, while the rib spring-loaded metal and fibreglass frame fortify it against strong gusts of wind.
Orbit Wireless Phone Charger
In a highly technological world, it is important to stay connected at all times. Keep people’s phones juiced up and generate exposure for your brand at the same time with the Orbit Wireless Phone Charger. These next-generation phone chargers are compatible with wireless charging-capable phones. Phones only have to be placed on top of the surface in order to get it charging.
If you want to make an environmental impact while bringing out the nurturing side of people, get these seedpots. These packages are already assembled so you only have to water them after removing them from the package. You can also imprint your logo on the pots, making them cute desktop advertisements for your brand.Read more
Sometimes, you don’t need a special occasion to give interesting corporate gifts . There are times that you want to appreciate your clients, sponsors, or suppliers for helping with your company’s success. Or you just want to reward your hard working staff for delivering exceptional results day in, day out. Whatever the cause may be, here are interesting corporate gifts you can give them for every budget.
$10 and under
Interesting corporate gifts don’t have to be expensive to be appreciated. Make sure that your business partners and staff value your gesture by giving them these Printed Notebook Water Bottles. Made from PS, this drinkware is compact and can be easily slid into the bag to be used anytime the recipient feels thirst.
$20 and under
This amount is enough to give multifunctional corporate gifts that exude class and value. Our Bradford Zip Portfolio has everything a professional will ever need to get through a hard day at work. It contains a large internal document folder and a lined A4 pad, as well as a pen loop and pockets for business cards.
$30 and under
Any techie will be delighted to receive a Superior Gift Set, consisting of a Velocity power bank, a Miami ballpoint pen, and swivel flash drive. The Velocity power bank has 2,000mAh capability, while the swivel flash drive is capable of storing up to 4GB. It also comes with dual micro USB charging adapter for the power bank.Read more
If You’re Looking for the 5 Best USB Promotional Products in Australia, You’ve Come to the Right Place
If you are looking to give away USB promotional products in Australia , you’re in luck! There are more to these custom printed USBs than meet the eye. Aside from storing large files and being able to bring anywhere, they also do wonders for a brand’s potential.
According to ASI research, personalised USBs influence consumers the most. Consumers of all genders also love receiving these, with 91% of them keeping these USB promotional products for a very long time due to its usefulness. To take advantage of these benefits, here are the best USB promotional products in Australia.
Credit Card Flash Drive on Custom Backing Card
The Credit Card Flash Drive on Custom Backing Card is small enough to fit wallets and the back pocket of your pants. It is capable of storing up to 4GB and will record and play HD and Full HD videos, ranging from 720p to 1080p/1080i. The custom backing card can be printed in any design you choose. When ordered in bulk, these are individually packed in a clear cello bag.
Silicone Watch Flash Drive
Technology is permeating every aspect of our lives, including fashion. Wearable technologies are gadgets worn as accessories or implants. What better way to flaunt technology than wearing it on your wrist? Having a watch to go with it. This Silicone Watch Flash Drive is available in a wide array of memory capacities, from 4 GB and up.
Gold Bar Flash DriveRead more
For startup businesses, it can be a struggle to get your brand recognized in this tremendously competitive market. You know the only way to do this is through advertising, and it doesn’t come cheap. What you don’t know is that there is a more economical way to maximise your brand’s visibility and recognition, generate sales, and improve revenue. What is it? It is as simple as giving away promotional pens . Here are ways how these nifty promotional pens can propel your brand to the top.
Promotional pens are the most popular promo products in Australia
Fifty percent of people receive promotional pens every year, making it the most common of branded giveaways. These logo-imprinted products are not in danger of being overexposed though, as they are just as effective (if not even more so) in achieving their advertising purpose of increasing consumer awareness and loyalty and generating sales and referrals of a brand.
Promotional pens can overhaul your overall brand.
According to the Australasian Promotional Products Association, over 80% become more enamored with a brand after receiving a promotional product, while 42% think of a brand more highly if it displays environmental awareness by giving away environmentally friendly promotional products. Up the ante by giving away eco-friendly promotional pens to result in an even better consumer opinion of your brand.
Promotional pens provide the best value in terms of impressions generated per cent spent.
Promotional pens are cost-efficient, generating an impression every tenth of a cent. As the second highest impression-generating promotional product, a single writing instrument will create 3,223 impressions. That is how many people will see your logo or message on the product. On the other hand, 76% of them will have your brand seared into their memories, while 52% will want to do business with you. Not bad for acquiring prospects, right?Read more
Giving away promotional items may not be your bag.
But what you don’t know is that there are plenty of benefits to giving away promotional tote bags for Australian businesses . Aside from serving as walking billboards for your businesses, promotional tote bags announce your brand to the world and draw people in. If that is not enough to convince you, here are five other reasons you should consider distributing promotional canvas tote bags in your next trade show, event, or launch.
Promotional tote bags generate the most impressions to consumers
Due to its usefulness, custom printed tote bags is Australia’s most impressionable promotional product. They deliver a whopping 5,800 impressions per bag. This means that for each promotional bag that you distribute, your brand will reach 5,800 people, which goes to prove how deeply ingrained promotional tote bags are in Australians’ everyday lives.
Cheap promotional tote bags have the lowest cost per impression out of all the promotional products
You get the highest return on investment with these promotional canvas tote bags. It will only cost you $00.001 per impression for a $10 promotional tote bag. It is cheaper than any forms of advertising. Since it is also the most used promotional product, your cheap promotional tote bags will not only generate a large number of impressions, but will also expose the owner to your brand frequently, therefore increasing brand awareness and the chances that they will do business with you again.
The summer may be about to end, but that doesn’t mean that the heat is about to abate. With news of the summer extending well into the autumn, people are going to need hats and caps to shield their scalp from the unforgiving rays of the sun. If you are looking for corporate giveaway or gift ideas this fall that people will definitely wear, here are some of the best promotional caps in Australia that will suit your specific market.
These are the no-frills kind of people who don’t like surprises and tend to stick to what they know. They could be your old-and-trusted customers, the baby boomer market, or just those who enjoy the predictable. For these folks, there’s no other baseball cap for them than the classic design of the Oregon 5-Panel Cap. Made from polyester, it features the typical makings of a baseball cap such as a pre-curved peak, adjustable Velcro fastener, and sweatband.
The Fishing and Water Sport Enthusiast
Water is the natural habitat of these people. If you cater to those working in the water like fishermen or those whose hobbies include yachting, the Oilskin Cap is the perfect headwear for them. Oilskin is a waterproof and breathable fabric. Our oilskin caps are made of hard yakka oilskin that will keep heads dry and comfortable.
The Fashion-Forward Shopper
You may not believe it, but camouflage prints have made its way back into fashion. If your business caters to the stylish crowd, then the best personalised trucker caps in Australia for them are the Camo Truckers. These trucker caps have a nylon mesh side and back panels to keep heads cool and outfits even cooler.Read more
Businesses have been largely sleeping on the water bottle as promotional products . What they don’t know is that water bottles are one of the hottest promotional products right now, especially now that the summer is heating up. If you are looking for a great promotional product to stamp your logo on and give away in your next event or marketing initiatives, below are some reasons you should choose promotional water bottles.
Promotional water bottles are the timeliest promotional products this season.
With the scorching sun bearing down on us this summer, dehydration is at an all-time high. People need to stay hydrated now more than ever so the demand for water bottles will likely rise as well. Water bottles are also one of the top 5 most popular promotional products all year round.
Brandconnect recommendation : Our Nomad drink bottle is a translucent, BPA-free, recyclable 750ml drink bottle. It is made from Tritan co-polymer that is odour- and impact-resistant and dishwasher-safe.
Nomad drink bottles.
Promotional water bottles are one of the most used promotional products.
According to PPAI research*, 45% of people use a promotional product at least once a day. Since people need at least eight glasses of water a day, they are bound to keep using your promotional water bottles all throughout the day. Thirst strikes anywhere so you’ll also be assured that your promotional water bottle will be taken wherever your recipient will go, ensuring maximum visibility for your logo.Read more
Promotional pens are the second most popular promotional products worldwide and one of the best-selling products here in BrandConnect. They also give the best value for your money’s worth as they are generally cheap and give the most impressions on people.
Since promotional pens are one of the most popular promotional products, just imagine how many custom-printed pens an average person will receive within a year. So, it can be hard for your giveaway and your brand to make the impact that you were expecting. In order to prevent this from happening, you have to cook up creative ways to innovate the traditional promotional pens. In the list below, we will be sharing five innovative pens (including promotional pens with stylus and flashlight!) that your clients or business partners won’t resist using regularly.
Eco-Friendly Promotional Pens
A typical pen will only give you a few years of use before it runs out of ink. Once they do, people wouldn’t think twice to discard it. If you are the type who cares about the environment and waste footprint, these eco-friendly promotional pens will make the perfect promotional pens for your company. These eco-friendly promotional pens are made from sustainable or recycled materials such as cardboard barrel and cornstarch plastic trim.
Promotional Pens with Stylus and Flashlight
In a world that is growing ever-reliant on touchscreen phones and gadgets, stylus pens are starting to become one of the most searched writing instruments according to ASI. But why go for regular ones when you can give away promotional pens with stylus and flashlight? Powered by super-bright LED lights, these promotional pens light up the logo to help find lost keys inside bags or illuminate dark roads.
Logo-Projector PensRead more
Sometimes, thinking of unique promotional products ideas can get you stumped, especially if you want to stand out from the competition. You know that giving away promotional products is a good brand awareness strategy to get your company’s name out there, but sometimes, it just isn’t enough.
As businesses, we all need to shake things up from time to time. We can’t keep relying on the same marketing strategies in order to stay afloat in this competitive landscape.
If you want to separate yourself from the pack, here are five unique promotional products ideas that will shine the spotlight on your brand.
Credit Card Flash Drives
If you are targeting young consumers, credit card flash drives are the way to go. One of the most popular unique promotional products ideas, credit card flash drives can be easily stored away in wallets due to their compact size. Your brand will also get plenty of mileage with these giveaways as they are necessities that will last for a long time.
Wireless Phone Chargers
Wireless charging may be a feature that is only available to a few phones, but industry forecasts say that this emerging technology will reach $37.2 billion by 2022. Be ahead of the race by giving away custom-branded wireless chargers. With these chargers, you will be guaranteed that your promotional products will get the maximum usage for years to come.Read more
We want to greet 2018 with a BIG BANG, and what could be a more effective way to do this than by introducing some of the new emerging trends and interesting promotional merchandise that is practical and eye catching for the vast majority of end users. These products speak versatility and minimalism, but at the same inventiveness and creativity.
In our ever-changing environment, we always want something that will make our lives easier and less cluttered. Something that is new but not difficult to get used to. Something that would be user-friendly and is adaptable to many situations and occurrences. Although there are tons of products that fit those descriptions, there are certain guidelines that may help you figure out the best promotional merchandise and giveaways that will make your brand shine and get the spotlight that it deserves.
Below are some of the trends in promotional marketing that will pave the way for even more innovative product ideas.
Who would have thought that the time will come that wires and cables will be a thing of the past? Slowly but surely, technology is becoming a part of our daily lives, and because of this, there will always be something in our bag or purse that is electronic or wireless. Flash drives have been around for a long time, but why not put some excitement in your promotional merchandise by giving away wireless USBs or hard drives? These are your familiar devices but instead of connecting them directly to the computer or phone, you connect via Wi-Fi. This allows for convenient and faster usage, and sharing with other users can be done simultaneously. Another idea is wireless phone chargers or charging pads. This eliminates the hassle of plugging the device to the outlet which makes it more manageable.
The Timeless Pro Items But With a New Twist
Even with the upsurge of new products and unique gadgets, old time staples like pens and mugs will never lose their appeal. But what would make them treasure-worthy is to give them a twist that will WOW your customers. Pens with light-up logos will be admirable to everyone who sees them! Or how about pens with UV light so you can write some secret messages?Read more
Gift – it is an absolute word that translates to giving and receiving, in hopes that much thought and deliberation have been given in order to come up with one. In a world where we are surrounded by family, friends, colleagues, and other significant people, being presented a gift, regardless of its size, shape, or price tag, is always an indication that you were in someone else’s mind that day. And that is something that makes you feel special. That feeling of being remembered and appreciated.
In the corporate world, giving corporate gifts and other tokens is not uncommon. There are a variety of reasons for these gifts – a special occasion, an event, a brand launch, staff incentive programs, general giveaways, forging goodwill and stronger business relations, and many more. Corporate gifting is not limited within the company premises, but is especially effective when business partners, customers, or clients are involved. Whether giving presents to employees, clients, or even potential customers, there are some pointers to take into consideration to ensure that the recipient will find value in the gift.
How to Choose the Right Corporate Gifts
Corporate gifting doesn’t have to be a boring and tedious task. It is actually a way of exploring options and possibilities, as well as inviting creativity and improvisation. What are the corporate gifts you can give to your valued customers? There are countless gifts around, but before jumping into the first attractive idea for a gift that comes to mind, below are certain guidelines in choosing a gift to guarantee that the effort and money spent on the gifts will be worthwhile, at the same time ensuring that the person who received the gift is delighted and will remember you for a long time.
Planning ahead is key, and with proper and prompt planning, corporate gifting should be a breeze. Although there are tons of ideas for gifts, there are certain guidelines to take note of. This will help you decide what to give and who to give it to.
Know your purpose
What is your reason or purpose for the gift? Being able to lay this on the table sets you apart from careless gifting. Try to concretise what outcome you would want or expect after the gift has been received and acknowledged.Read more
Towards the end of the year, many things go on in our minds all at once. Along with the festive surroundings, we think of having a long holiday, being with our loved ones more, temporarily halting work but making sure our job is done, and taking into consideration our valued clients and business partners are well taken care of.
Our clients are the ones that make our company flourish, and beginning as well as sustaining a healthy relationship with them will mean more productive transactions and a more intensive clientele base. Making them happy is our utmost concern, and what will make them happier than being remembered during special occasions like Christmas? Christmas is undoubtedly the happiest time of the year as we remember each other and give presents that truly come from our hearts. Handing out a token to our clients represents a desire to improve our existing connection in hopes of acquiring their trust and loyalty, and optimistically, increase our following as word-of-mouth goes around. With this in mind, Christmas corporate gifts are the way to go to express sincerity and appreciation during this joyful season.
Best Corporate Christmas Gift Ideas
Starting off with what to give may seem a little daunting at first, but sitting down and thinking a little would help. After you have set your budget, go into details. What is your client’s hobby? What is his/her favourite colour? Is he or she into sports? Does he/she cook when time allows? These small but simple questions will lead you to decide. The list below is a suggestion of 7 indicative corporate gift ideas to help you get started. Who knows? You may be able to come up with more creative concepts after you read this article!
Are a popular gift that the receiver can share with the family or staff. Customising the contents depending on your budget is an exciting task as you include various edibles and drinks as well! Chocolates, biscuits, lollies, spreads, nuts, cheese…the list is endless.
The British Promotional Merchandise Associated recently conducted extensive research on the power of promotional products. Their research revealed that 79% of people feel appreciated after receiving a promotional product.
When it comes to promotional products the Brits are no different to Ozzies. For more information on who uses which promotional products take a look at their research findings hereRead more
In the corporate world, it is important to establish good and long term contacts with employees, business partners, stakeholders and of course clients. Promotional products such as colourful T shirts, caps & hats, coffee mugs, umbrellas, torches, pens, clocks & watches do not cost much but they do help in promotion of brands when they are given as gifts.
It has been observed that promotional products prove to be more effective in brand promotion than the advertisements on TV, Radio and in print. Advertising messages on radio and TV stay for a few seconds or minutes and a printed advertisement may also not get noticed after some time. It is the utility of promotional items that makes them more long lasting and the brand logo on the product does convey an advertising message. In other words, promotional products are low-cost, high- impact marketing tools that can be advertising specialities for brands.
Promotional products such as printed coffee mugs or caps, fridge magnets, engraved pens, mouse pads, personalised USBs, or glassware can be given to employees as incentives and rewards for good performance. They can also be gifted on festivals, company foundation day and individually on employees’ birthdays. Along with the brand logo, a personal touch can be added by engraving the name of the employee on his/her birthday gift.
The only thing to remember is that no matter how trivial your promotional product may be it must have an impressive quality. Screen printed T shirts with the brand logo of your organisation do work very well as promotional gifts. Such customised shirts can also be used for weekend theme work wear to foster a team spirit among employees and their association with the organisation.
When promotional products are given as rewards for work accomplishment, they can be customised with phrases such ‘Star of the Month’, ’Pride of the team’, ‘Team Extra Miler’ to further boost the morale of valued employees. At times, it is not the monetary value of a gift but the appreciation that counts for a worker. What’s more, the gift bearing the company’s brand image also spreads a word about the company.
Branded coffee mugs are also a good idea for corporate gifts, because you can easily put all your contact details on them along with your organisation’s brand logo. When the purpose is to create brand awareness through a gift and use it as an advertising medium, it is rather important to include crisp but legible contact information on the product. Customising promotional products with company logo and its website URL or an email id/phone number help to create a good personalised corporate gift.
Promotional gifts can speak volumes about your company. You may gift them to your employees or to visitors and prospective clients at a trade fair show – they can take your brand name to places and advertise your business effectively.Read more