Time and time again, businesses have underestimated the power of promotional products. According to the 2018 Promotional Products Fact Sheet of PPAI, the promotional products industry was worth more than $23.3 billion in 2017, a 9.3% increase from the previous year. The industry has also been growing consistently year after year.
Promotional products certainly aren’t a fad. They work and are here to stay. Let Brandconnect convince you to incorporate promotional products into your marketing strategy by disproving the common beliefs about them below.
Myth 1: People just chuck promotional products into the bin.
Reality: Many people believe that promotional products are corny and low-quality. However, there are plenty of high-quality and beautiful promotional products that range from cute and funny promotional products to designer ones. Therefore, promotional products are kept by most people for more than a year, based on the same fact sheet by PPAI. Among the people surveyed, 81% percent of recipients have shared that they still use the promotional products that they received even past 11 years. Among the reasons that people keep them are their usefulness, attractiveness, and fun factor.
Another thing, even if the recipients have no use for the promotional products, it is still unlikely that they would throw them away. In Australia, 64% would rather pass on the item to a family member, friend or colleague rather than get rid of it or put it on storage. It’s a win-win situation for the recipient and the brand. The recipients get to maintain relationships with their loved ones through the gifted item while the brand gets a fresh breath of exposure with the regifting.
Myth 2: Promotional products are not as effective as traditional advertisements
Reality: Just because something is expensive does not always mean that it is effective or impactful. Traditional advertisements in broadcast, print, or radio can cost businesses up to hundreds or even millions of dollars in expenses. Not so with promotional products. They only cost a fraction of that.Read more
Money doesn’t always buy happiness. Especially when it comes to boosting employee morale and fostering an encouraging workplace environment.
Giving away promotional products is a tried-and-tested method to achieve those goals. According to the 2017 Sales Volume Study by Promotional Product Association International, building up employee relations was the number one purpose for promotional products for that year. Why do many businesses rely on promotional products to improve staff motivation, retention, and brand interest? Here is everything you need to know about giving promotional products to your employees.
Promotional products are mostly used for employee recognition programs
There are plenty of ways that human resource departments can reward their employees. However, 75 % of the HR managers who were surveyed by the Australasian Promotional Products Association (APPA) preferred using promotional products in recognition programs. Why is that? Promotional products are much more cost-efficient than other recognition methods. They also have longer-lasting effects compared to monetary rewards as branded merchandise is kept around for an average of a year or at least until they are useful.
Sidekick Backpack – Employee Rewards
Promotional products are effective in retaining and motivating the staff
In the same APPA survey, 72 % have said that promotional products are powerful tools to motivate and retain employees. While monetary rewards go a long way in increasing employee morale, it’s the more personal gestures that count. As mentioned earlier, promotional products last longer than any other remuneration when it comes to recognizing staff achievements. They will always serve as a reminder of the feeling of being valued by the company for as long as these items are around. They can also motivate people to work harder in order to be awarded these promotional products.Read more
Promotional products are effective advertising tools. Just like traditional advertisements, they need to get maximum exposure in order for your business to reap the maximum return on investment and marketing benefits. If you want to get your brand’s name really out there, here are the best promotional products that generate the most impressions in Australia, based on the latest ASI’s Global Advertising Specialties Impressions Study.
Promotional bags: 5,881 impressions
Promotional bags are meant to be used by people to carry their things. It goes wherever its owner goes, which means that they are seen by everyone that they come across with. Promotional bags are also necessities. Hardly anyone goes out without a bag, so they get the most use out of all the other promotional products.
Promotional Capella Tote Bag
Promotional pens: 3,223 impressions
Ever borrow a pen from someone and realize at the end of the day that you have forgotten to return it? That’s how promotional pens generate a lot of impressions. They can be passed on from one person to another. They are also more commonly used in business, retail, and bank transactions as well as at work. It also contributes to the high impressions that they generate.
Another bonus is that promotional pens are the most popular promo items in Australia. They are also the most cost-efficient since the cost per impression is less than one-tenth of a cent.Read more
Promotional products work great for everyone, regardless of gender. However, the differences between the male and female mind mean that they prefer one product more than the other. It also means that there are differences in their buying preferences, behaviour, and perspectives.
As with all marketing strategies, they should be created with the target’s psyche in mind, in order to lure them in and influence their buying behaviour. Since promotional products are part of a marketing tactic, the target’s buying behavior should also be considered to lure them in. Here is a consumer snapshot of each gender’s buying psyche.
Men’s Shopping Behaviours
Men tend to be more utilitarian in their shopping. They have a goal they need to check off when shopping.
Marketing also has to appeal to men’s logic. They have to know what good a product or a service will do for their lives.
Men want a fast and simple process. Men have no care for browsing and looking around. They just want brevity and conciseness.
Conclusion: Men prefer promotional products that they can use in their day-to-day lives. They also dislike frills and complexities, which apply to both the products and its distribution process.Read more
If you are still not targeting your promotional products for millennials, then you are missing out on a lot.
We all know millennial consumers wield the strongest buying power. Born between 1981 and 1996, they have reached their prime spending years, and are now starting to make crucial purchases that will influence their lives years from now. They are shaping the landscape of consumerism so much that marketers consider them the biggest drivers of change in the marketplace in the last 100 years. However, the millennial consumers are a different species from other generations when it comes to advertising reception. So how do they perceive promotional product trends for millennials? We break it down for you with the help of PPAI data.
5 reasons why targeting promo items for millennials is the best way to lure them in.
Promotional products are the most effective advertising medium for millennials
For millennials, promotional products work better than traditional advertisements that appear in broadcast, online, print, or mobile. Promotional items are also more affordable, making it a cost-effective strategy that delivers more bang for the buck.
Promotional products have a high reach to millennials
Who doesn’t love receiving free stuff? Millennials most especially do. According to a PPAI study, all of the millennials surveyed have accepted at least a promotional product within their lifetime and a third of them reported to have hoarded at least three to five promotional items in the past six months. Two in three millennials are then said to use, wear, or carry these products daily. If you want to capture the lion’s share of this consumer group, you just have to give promotional products to lure millennials.Read more
One of the arguments that promotional product naysayers like to bring up is how it is virtually impossible to measure the ROI on promotional products . They say that it is easy to say that it improves brand awareness, customer loyalty, and other benefits, but how would they quantify it to know that the costs justify the means? Will your logo-imprinted promotional products impact your brand profile and visibility and more importantly, bottom line? The answer to that is…
Yes, a hundred times yes! But there are specific methods that you have to implement in order to determine your ROI. What are these methods? Read below to find out!
Traditional ROI Computation
Yes, the conventional formula for deducing the ROI of any business spend, depending on the goal. If your goal is to achieve a measurable metric like increasing the number of conversions, leads, or social media interactions (likes, shares, tweets, and engagement), you take your gains and then subtract the spend. You then divide it with the spend of investment again. Below is the computation:
ROI = (Gains – Promotion Spend) / Promotion Spend
Entice people with a call to action
This is an active way of encouraging people to come into your brand’s stratosphere. Inviting them to like your Facebook page, visit your website, subscribe to your email newsletter and the like. However, this will only give you a rough idea as to the amount of gains that were actually generated by your promotional products. For a more exact computation of ROI, implement the next strategy.Read more
Promotional products do not always equate to success.
While they have a lot of transformative powers for brand awareness campaigns, they can still fail. You can’t just order promotional products online, stamp your logo, and give them away. You also can’t keep giving away the same thing in the same manner year after year, expecting it to pick up traction and make an impact year in, year out.
No, it’s not that simple. They are tools, and just like any tools, they have to be harnessed correctly and strategically for them to achieve their intended objectives. In order for them to generate a buzz for your brand, its success rely on a number of factors. When choosing promotional products, you have to make sure of their relevance. Relevance is a key factor that will determine whether your campaign will be a boom or not.
First, it has to be relevant to your brand. You can’t just choose the most popular promotional product. It has to be connected to what your brand does and its unique value proposition. Your branded merchandise doesn’t have to be the specific product that your company produces, but it has to have a semblance of connection. For example, IAMS’ promotional frisbee giveaways for dogs and Colgate’s ice cream and cotton candy freebies with sticks that reminded the recipient to brush their teeth after.
Second, it has to be relevant to the times. The promotional fidget spinner is one example. For a time, it was one of the hottest promotional products because people of all ages enjoy them. Naturally, many brands capitalized on this and gave away their own logo-imprinted version of the promotional product during its heyday. Now that the fad has passed so did its relevance with people, and it would hardly make an impact if you choose to give them away now (although you can still choose to if you can think of an innovative way to market it).
In conclusion, promotional products have to be on trend and connected to your brand, in order to catch the attention of people. What exactly are the latest trends in promotional products this second half of 2018? Read below to find out.
Trending Promotional Products in 2018Read more
You may not believe it, but the promotional merchandise is the secret of influential businesses to building and sustaining brand awareness. It benefits businesses regardless of size or industry. Corporate merchandise can also be incorporated into any marketing plan and event.
Time and time again, various research studies from different organizations have proven how effective promotional merchandise is in building up brand awareness. Here are the following findings from the recent 2017 consumer study by Promotional Products Association International (PPAI):
80 percent of recipients go straight to researching more about the brand upon receipt of corporate merchandise.
Meanwhile, eight out of 10 people are more likely to do business with the brand. In the same study, it has been found that promotional merchandise is the most effective advertising medium out of broadcast, online, print, and mobile advertisements. It has ranked first in all age groups, from millennial to the silent generation.
Eighty one percent would keep the promotional merchandise for more than a year, thereby exposing the brand to other people, especially if the product gets high use.
The recall is also high with corporate merchandise. Nine out 10 people recall the branding on promotional products.
Eighty two percent of people gain a more positive opinion of the brand upon receiving promotional merchandise.Read more
Promotional clothing is an effective marketing tool that can enhance brand visibility and recognition. People wearing your company’s custom polo shirts will be seen everywhere they go to and by every one they’ll cross paths with. They are basically walking billboards but better since they have a more personal touch. Deciding to wear a brand’s custom polo shirt can be seen as an endorsement of that brand’s services or products to the wearer’s friends, family, and colleagues. If you are thinking of using these custom polo shirts to leverage your bottom line, here are useful tips to help you.
Custom polo shirts are the second most popular promotional products
In Sydney, custom polo shirts come second to writing instruments in terms of popularity. Custom polo shirts are more common than other promotional products due to its usefulness and reach. While writing instruments are frequently used in people’s day-to-day lives, there are only a few times when they get used within the day. Meanwhile, clothing is pretty much non-negotiable when people go out as they can’t step out their door naked, lest they want to face ridicule and legal repercussions. These custom polo shirts go wherever the wearer goes, so you’ll be assured that your logo will be seen by the people they come across with.
Custom Polo Shirts – Ladies Alyssa Polo
Custom polo shirts have an average life span of 6 months
Most people generally keep wearing their custom polo shirts for six months until they chuck it to the bin, while some keep theirs for longer than a year. That span of time will deliver you more exposure than traditional advertisements and at a cheaper price point too. Speaking of exposure…
Custom Polo Shirts – Dri Gear Challenger PoloRead more
Golf tournaments present a great opportunity for brands to maximize their visibility. Whether they’re for fundraising, networking or competition, there are plenty of ways that companies can advertise their logo and messaging. The best way is to distribute promotional products that are both relevant to the event. Here are the best promotional golf products and accessories you can stamp your logo on to make an impact on the game and the attendees.
Golf Genie is a nifty multi-purpose stainless steel golf tool that contains everything you’ll ever need for behind-the-scenes maintenance and upkeep. It has a club head cleaning brush to maintain your beloved club’s blinding sheen, divot repairer to flatten the grass, and a ball marker. It also comes with a spike tightener for your golf shoes and a knife for various purposes. Due to its usefulness and durability, your logo is guaranteed to generate exposure for years to come.
Deluxe 30" Auto Golf Umbrella
Umbrellas are one of the most ubiquitous objects in the golf course. This massive Deluxe 30-inch Auto Golf Umbrella boasts of an 8-panel huge canopy that will ensure that your logo will be seen from miles away. It also has an automatic open function and vented canopy to revert it to its original form easily after being blown over by the wind.
Golf Ball Drink Bottle
Although it may not look like it, golf is just as strenuous and dehydrating just like any other sport. Increase the likelihood of people doing business with your brand by giving away these useful promotional golf products and accessories, the Golf Ball Drink Bottles. These drink bottles have a 750-ml capacity. It has an insulated bag to keep water cold or your tea hot. Its cap has a golf ball holder atop the lip so that one can easily find a ball whenever, wherever. It also has tee holders on the bag for fast and easy set-up after taking a swig of water. What’s better is that it comes with the ball and tees as well. It’s like hitting several birds with one stone!Read more
Promotional office products get a bad rap for only being seen within the four walls of the office, but their impact is seen beyond that. These small yet useful branded desk accessories can influence lead generation, employee morale, and brand visibility. Shrug off the misconceptions about promotional office products with these five reasons why you should stamp your logo on them and give them away.
Promotional office products motivate staff
When given as rewards, promotional office products can improve employee relations, and in turn, lead to higher productivity rate and office morale. Happy employees serve as effective brand advocates for the company. The more satisfied they are with their workplace, the more likely they are to spread the good word about the company and recommend their friends and colleagues for jobs.
Promotional Office Products – Full Colour Print Notebook
Promotional office products are kept for 14 months
Promotional office products such as promotional notepads, promotional mouse pads, promotional sticky notes, and other stationery items are typically kept by people for 14 months. With branded merchandise, they can generate more impressions and retain more customers the longer shelf life that the items have.
Promotional Office Products – Deluxe Mouse Mat 230mm x 190mmRead more
Promotional balloons are festive decorations that are great for any type of special occasions. Whether you’re organizing a conference, special promotion, launch, or corporate function, custom printed promotional balloons can impact a company’s bottomline. Find out why promotional balloons make for great advertisements for your brand.
Promotional balloons grab attention
It is hard to miss custom printed promotional balloons in an event. WIth their vibrant colors and different types of finishes such as metallic balloons, they are practically begging to be seen, which makes them the perfect advertising vehicles. People wouldn’t help but take notice of your logo in the promotional balloons. This, in turn, will improve your brand recognition and recall, greatly influences the likelihood of these people of doing business with your company.
Promotional balloons are cost-efficient forms of advertising
TV, print, and radio ads may be the tried-and-tested forms of advertisements, but they don’t necessarily guarantee results. According to a research by Promotional Products Association International, the number one form of advertising across all generations is promotional products, such as the custom printed promotional balloons. People are also more likely to recall the brand when seen on a promotional product, compared to traditional advertisements.
Promotional balloons offer so many customisation options
Custom printed promotional balloons come in a variety of sizes, colours, finishes, and shapes. They can also be tied together to create different shapes and forms. Brandconnect has a diverse selection of regular promotional balloons and metallic balloons of various colors. These items also have a spacious surface area to print on, therefore allowing your logo or messaging to be printed bigger so that they can still be visible to people from afar.Read more
Promotional products for universities are a great way to attract potential students to enroll, welcome them to the university, and drum up university pride. Whatever your reasons are for giving, Brandconnect has a wide range of promotional products for universities that will suit any occasion in your academic institution.
Scribe Spiral Notebook with Pen
There are no promotional products for universities that symbolise learning more than notebooks and pens. The Scribe Spiral Notebook with Pen is a set that consists of a 60-page spiral notebook with lined paper and a matching click pen. This combination will be useful while taking down notes during open house or during classes once they are already enrolled. Pens also get a lot of marketing mileage as they can generate an impression at a tenth of a cent.
Custom Printed Bullet Backpack
Another accessory that will never be gone from students is backpacks. They make jumping from one class to another easier as they will be able to carry all their things at once. The Custom Printed Bullet Backpack certainly does not disappoint. It has several compartments, so students can stuff their notebooks, laptops, water bottles, mobile gadgets, pens and anything else they wish to bring. Universities also get to reap a lot of marketing benefits from backpacks since they generate the most impressions out of all the promotional products for universities.
Mens Zipper Hoodie
University life can get so busy that students just dress up in their most casual and cosy outfits in order to go through their day comfortably. Sweatshirts such as the Mens Zipper Hoodie are appreciated promotional products for universities as they are comfortable. Universities score extra brand visibility points, too, since their emblem will be seen wherever the wearer goes.Read more
Although not quite as popular as other giveaways, promotional umbrellas are still powerful tools to ramp up brand visibility. Rain or shine, you can rely on them to deliver results for years to come. Need further convincing?
Ways that personalised umbrellas can help you carry out your bidding to meet or even exceed your marketing objectives.
Gen-Xers, Baby Boomers and beyond go gaga over promotional umbrellas
Personalised umbrellas are a hit with the older generations. Most marketers focus on the millennials due to their purported powerful buying power. However, there are opportunities to be had with older generations. Generation X or those people born between 1965 to 1975 exhibit the highest brand loyalty. They have also reached the prime earning period of their lives, so they make for perfect targets for luxury products and services.
On the other hand, baby boomers or those whose birth years were between 1946 and 1964 have more disposable wealth than millennials. They also prefer to shop in person, so they favor businesses with brick-and-mortar stores.
Promotional Umbrellas – Light Sabre Umbrella
Women are drawn to promotional umbrellasRead more
The strategy of using company branded notebooks to boost brand visibility and image has been around in Australia since time immemorial. And there’s a reason for the popularity of these promotional products. Not only do they deliver a lot of marketing benefits for the brand, but they also prove useful for the recipients in their day-to-day lives.
Did you know that giving away these company branded notebooks can do more harm than good sometimes? It takes a carefully planned promotional product strategy to make them work for you. Read our tips how to harness the power of these printed notebooks.
They are millennial magnets
If your target audience is millennials, you’re in luck! According to a 2016 ASI study, millennial people are the most likely to use company branded notebooks out of all the age groups, with interest waning as the recipient gets older. It is important to determine whether your promotional product giveaways will be appreciated by the recipient or else it might fail to make an impact and go straight to the trash. Aria Company Branded Notebooks
Special occasions call for promo notebooks
Schedule the distribution of the company branded notebooks during special events or promotions. You don’t just give them away without an occasion. Promotional company branded notebooks are best leveraged when you have something to promote, such as a trade show and conference appearance, store/product launch, sale, event, and other opportunities. Vidalia Company Branded Notebooks
They persuade people to take actionRead more
Promotional products can deliver a wealth of advantages to your business, but only if you do it right. There is a wrong and right way to promotional product marketing. You don’t just slap your logo or messaging on a product and call it a day. If you want to leverage your business using promotional products, here is the comprehensive beginner’s guide to promotional products:
First off, what are promotional products?
Promotional products are branded items imprinted with a logo or messaging that are used to achieve an organisation’s marketing and communication objectives. They are given away to customers, leads, clients, employees and other targets to promote the company, brand, corporate image, or event.
What is in it for my brand if I give away promotional products?
Your brand stands to reap a lot of benefits if you incorporate promotional products into your marketing strategy. Here are the areas that get a boost with the help of promotional products:
Promotional products reach more people than traditional forms of advertisements. According to a BPMA study, branded merchandise is used at least once a week by 90% of recipients. Meanwhile, 87% keep the promotional products for a minimum of one year after receipt. On the other hand, 64% of Australians who do not fancy the promotional products they received will pass them on to their friends and family.Read more
Branded merchandise may seem like an additional expenditure that your marketing strategy does not need, but they are as crucial to your business in driving sales and generating leads as any other promotional initiatives. If you are still not incorporating promotional products into your strategy, you are missing out on so many benefits.
Here are five ways you can leverage branded merchandise to meet business goals
Announce your presence to the world
Branded products, such as event promotional items, are as good as any branding efforts to make consumers or clients recognize your brand. According to a recent Promotional Products Association International (PPAI) survey, close to seven out of 10 brands deem promotional products an effective medium to fulfill their marketing needs. Since most people tend to use branded swag for a minimum of more than a year, you can count on repeated exposure to not just the recipients, but also the people around them.
Put the spotlight on your company during conferences, trade shows, and events
It is easy to get lost among the competition in jam-packed events such as conferences and trade shows. Promotional products can ensure increased foot traffic to your booth. These products also help consumers retain your information long after the event is long over.
Give your image a much-needed boostRead more
Sometimes, distributing promotional products is not enough. Yes, promotional products can do a lot to improve your brand’s relationship with its stakeholders and image to the consumers. However, you can’t just dole out products and expect people to take notice of you. While people appreciate free stuff, you have to make sure that you give away innovative promotional products to catch their attention.
Kick Your Marketing Up a Notch With Our Innovative Promotional Products
If you want to reap all the benefits of promotional product marketing while making an impact, here are five innovative promotional products to get your brand noticed.
Swiss Peak 4-in-1 Speaker
The Swiss Peak 4-in-1 Speaker is a powerful 3W Bluetooth speaker that can blast music for 18 hours with its 4500mAh rechargeable battery. Due to its capacity, it is perfect for hunting, boating, camping, and outdoor events where electrical outlets to charge in are scarce. Once your phone has run out of juice from playing music, you can also use the Swiss Peak 4-in-1 Speaker to charge your electronic gadgets.
Made to withstand the harsh elements of weather, this Bluetooth speaker is resistant against rain and dust. It is also equipped with a bright 250-lumen LED lantern and four-function flashlight to illuminate your way during the cold, dark night outside.
Electronic Jump RopeRead more
Want your company to be the star of the next conference? By giving away unique conference giveaways , you can improve your brand awareness and recall, as well as booth traffic and display. These unique conference giveaways will already do half the promotional work for you. If you want in on all these benefits, here are some of the best conference gifts from Brandconnect.
Light Sabre Umbrella
Make everyone feel like they are the chosen one by giving away this Light Sabre Umbrella. These galactic umbrellas have a blindingly bright LED shaft that lights up with multiple colors to illuminate ways wherever they are in the galaxy. A flashlight is also installed on the bottom of the handle. On the other hand, the canopy is made from smooth 190T showerproof pongee that will protect you from rain or heat, while the rib spring-loaded metal and fibreglass frame fortify it against strong gusts of wind.
Orbit Wireless Phone Charger
In a highly technological world, it is important to stay connected at all times. Keep people’s phones juiced up and generate exposure for your brand at the same time with the Orbit Wireless Phone Charger. These next-generation phone chargers are compatible with wireless charging-capable phones. Phones only have to be placed on top of the surface in order to get it charging.
If you want to make an environmental impact while bringing out the nurturing side of people, get these seedpots. These packages are already assembled so you only have to water them after removing them from the package. You can also imprint your logo on the pots, making them cute desktop advertisements for your brand.Read more
Sometimes, you don’t need a special occasion to give interesting corporate gifts . There are times that you want to appreciate your clients, sponsors, or suppliers for helping with your company’s success. Or you just want to reward your hard working staff for delivering exceptional results day in, day out. Whatever the cause may be, here are interesting corporate gifts you can give them for every budget.
$10 and under
Interesting corporate gifts don’t have to be expensive to be appreciated. Make sure that your business partners and staff value your gesture by giving them these Printed Notebook Water Bottles. Made from PS, this drinkware is compact and can be easily slid into the bag to be used anytime the recipient feels thirst.
$20 and under
This amount is enough to give multifunctional corporate gifts that exude class and value. Our Bradford Zip Portfolio has everything a professional will ever need to get through a hard day at work. It contains a large internal document folder and a lined A4 pad, as well as a pen loop and pockets for business cards.
$30 and under
Any techie will be delighted to receive a Superior Gift Set, consisting of a Velocity power bank, a Miami ballpoint pen, and swivel flash drive. The Velocity power bank has 2,000mAh capability, while the swivel flash drive is capable of storing up to 4GB. It also comes with dual micro USB charging adapter for the power bank.Read more
If You’re Looking for the 5 Best USB Promotional Products in Australia, You’ve Come to the Right Place
If you are looking to give away USB promotional products in Australia , you’re in luck! There are more to these custom printed USBs than meet the eye. Aside from storing large files and being able to bring anywhere, they also do wonders for a brand’s potential.
According to ASI research, personalised USBs influence consumers the most. Consumers of all genders also love receiving these, with 91% of them keeping these USB promotional products for a very long time due to its usefulness. To take advantage of these benefits, here are the best USB promotional products in Australia.
Credit Card Flash Drive on Custom Backing Card
The Credit Card Flash Drive on Custom Backing Card is small enough to fit wallets and the back pocket of your pants. It is capable of storing up to 4GB and will record and play HD and Full HD videos, ranging from 720p to 1080p/1080i. The custom backing card can be printed in any design you choose. When ordered in bulk, these are individually packed in a clear cello bag.
Silicone Watch Flash Drive
Technology is permeating every aspect of our lives, including fashion. Wearable technologies are gadgets worn as accessories or implants. What better way to flaunt technology than wearing it on your wrist? Having a watch to go with it. This Silicone Watch Flash Drive is available in a wide array of memory capacities, from 4 GB and up.
Gold Bar Flash DriveRead more
For startup businesses, it can be a struggle to get your brand recognized in this tremendously competitive market. You know the only way to do this is through advertising, and it doesn’t come cheap. What you don’t know is that there is a more economical way to maximise your brand’s visibility and recognition, generate sales, and improve revenue. What is it? It is as simple as giving away promotional pens . Here are ways how these nifty promotional pens can propel your brand to the top.
Promotional pens are the most popular promo products in Australia
Fifty percent of people receive promotional pens every year, making it the most common of branded giveaways. These logo-imprinted products are not in danger of being overexposed though, as they are just as effective (if not even more so) in achieving their advertising purpose of increasing consumer awareness and loyalty and generating sales and referrals of a brand.
Promotional pens can overhaul your overall brand.
According to the Australasian Promotional Products Association, over 80% become more enamored with a brand after receiving a promotional product, while 42% think of a brand more highly if it displays environmental awareness by giving away environmentally friendly promotional products. Up the ante by giving away eco-friendly promotional pens to result in an even better consumer opinion of your brand.
Promotional pens provide the best value in terms of impressions generated per cent spent.
Promotional pens are cost-efficient, generating an impression every tenth of a cent. As the second highest impression-generating promotional product, a single writing instrument will create 3,223 impressions. That is how many people will see your logo or message on the product. On the other hand, 76% of them will have your brand seared into their memories, while 52% will want to do business with you. Not bad for acquiring prospects, right?Read more
Giving away promotional items may not be your bag.
But what you don’t know is that there are plenty of benefits to giving away promotional tote bags for Australian businesses . Aside from serving as walking billboards for your businesses, promotional tote bags announce your brand to the world and draw people in. If that is not enough to convince you, here are five other reasons you should consider distributing promotional canvas tote bags in your next trade show, event, or launch.
Promotional tote bags generate the most impressions to consumers
Due to its usefulness, custom printed tote bags is Australia’s most impressionable promotional product. They deliver a whopping 5,800 impressions per bag. This means that for each promotional bag that you distribute, your brand will reach 5,800 people, which goes to prove how deeply ingrained promotional tote bags are in Australians’ everyday lives.
Cheap promotional tote bags have the lowest cost per impression out of all the promotional products
You get the highest return on investment with these promotional canvas tote bags. It will only cost you $00.001 per impression for a $10 promotional tote bag. It is cheaper than any forms of advertising. Since it is also the most used promotional product, your cheap promotional tote bags will not only generate a large number of impressions, but will also expose the owner to your brand frequently, therefore increasing brand awareness and the chances that they will do business with you again.
The summer may be about to end, but that doesn’t mean that the heat is about to abate. With news of the summer extending well into the autumn, people are going to need hats and caps to shield their scalp from the unforgiving rays of the sun. If you are looking for corporate giveaway or gift ideas this fall that people will definitely wear, here are some of the best promotional caps in Australia that will suit your specific market.
These are the no-frills kind of people who don’t like surprises and tend to stick to what they know. They could be your old-and-trusted customers, the baby boomer market, or just those who enjoy the predictable. For these folks, there’s no other baseball cap for them than the classic design of the Oregon 5-Panel Cap. Made from polyester, it features the typical makings of a baseball cap such as a pre-curved peak, adjustable Velcro fastener, and sweatband.
The Fishing and Water Sport Enthusiast
Water is the natural habitat of these people. If you cater to those working in the water like fishermen or those whose hobbies include yachting, the Oilskin Cap is the perfect headwear for them. Oilskin is a waterproof and breathable fabric. Our oilskin caps are made of hard yakka oilskin that will keep heads dry and comfortable.
The Fashion-Forward Shopper
You may not believe it, but camouflage prints have made its way back into fashion. If your business caters to the stylish crowd, then the best personalised trucker caps in Australia for them are the Camo Truckers. These trucker caps have a nylon mesh side and back panels to keep heads cool and outfits even cooler.Read more
Businesses have been largely sleeping on the water bottle as promotional products . What they don’t know is that water bottles are one of the hottest promotional products right now, especially now that the summer is heating up. If you are looking for a great promotional product to stamp your logo on and give away in your next event or marketing initiatives, below are some reasons you should choose promotional water bottles.
Promotional water bottles are the timeliest promotional products this season.
With the scorching sun bearing down on us this summer, dehydration is at an all-time high. People need to stay hydrated now more than ever so the demand for water bottles will likely rise as well. Water bottles are also one of the top 5 most popular promotional products all year round.
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Promotional water bottles are one of the most used promotional products.
According to PPAI research*, 45% of people use a promotional product at least once a day. Since people need at least eight glasses of water a day, they are bound to keep using your promotional water bottles all throughout the day. Thirst strikes anywhere so you’ll also be assured that your promotional water bottle will be taken wherever your recipient will go, ensuring maximum visibility for your logo.Read more
Promotional pens are the second most popular promotional products worldwide and one of the best-selling products here in BrandConnect. They also give the best value for your money’s worth as they are generally cheap and give the most impressions on people.
Since promotional pens are one of the most popular promotional products, just imagine how many custom-printed pens an average person will receive within a year. So, it can be hard for your giveaway and your brand to make the impact that you were expecting. In order to prevent this from happening, you have to cook up creative ways to innovate the traditional promotional pens. In the list below, we will be sharing five innovative pens (including promotional pens with stylus and flashlight!) that your clients or business partners won’t resist using regularly.
Eco-Friendly Promotional Pens
A typical pen will only give you a few years of use before it runs out of ink. Once they do, people wouldn’t think twice to discard it. If you are the type who cares about the environment and waste footprint, these eco-friendly promotional pens will make the perfect promotional pens for your company. These eco-friendly promotional pens are made from sustainable or recycled materials such as cardboard barrel and cornstarch plastic trim.
Promotional Pens with Stylus and Flashlight
In a world that is growing ever-reliant on touchscreen phones and gadgets, stylus pens are starting to become one of the most searched writing instruments according to ASI. But why go for regular ones when you can give away promotional pens with stylus and flashlight? Powered by super-bright LED lights, these promotional pens light up the logo to help find lost keys inside bags or illuminate dark roads.
Logo-Projector PensRead more
Sometimes, thinking of unique promotional products ideas can get you stumped, especially if you want to stand out from the competition. You know that giving away promotional products is a good brand awareness strategy to get your company’s name out there, but sometimes, it just isn’t enough.
As businesses, we all need to shake things up from time to time. We can’t keep relying on the same marketing strategies in order to stay afloat in this competitive landscape.
If you want to separate yourself from the pack, here are five unique promotional products ideas that will shine the spotlight on your brand.
Credit Card Flash Drives
If you are targeting young consumers, credit card flash drives are the way to go. One of the most popular unique promotional products ideas, credit card flash drives can be easily stored away in wallets due to their compact size. Your brand will also get plenty of mileage with these giveaways as they are necessities that will last for a long time.
Wireless Phone Chargers
Wireless charging may be a feature that is only available to a few phones, but industry forecasts say that this emerging technology will reach $37.2 billion by 2022. Be ahead of the race by giving away custom-branded wireless chargers. With these chargers, you will be guaranteed that your promotional products will get the maximum usage for years to come.Read more
We want to greet 2018 with a BIG BANG, and what could be a more effective way to do this than by introducing some of the new emerging trends and interesting promotional merchandise that is practical and eye catching for the vast majority of end users. These products speak versatility and minimalism, but at the same inventiveness and creativity.
In our ever-changing environment, we always want something that will make our lives easier and less cluttered. Something that is new but not difficult to get used to. Something that would be user-friendly and is adaptable to many situations and occurrences. Although there are tons of products that fit those descriptions, there are certain guidelines that may help you figure out the best promotional merchandise and giveaways that will make your brand shine and get the spotlight that it deserves.
Below are some of the trends in promotional marketing that will pave the way for even more innovative product ideas.
Who would have thought that the time will come that wires and cables will be a thing of the past? Slowly but surely, technology is becoming a part of our daily lives, and because of this, there will always be something in our bag or purse that is electronic or wireless. Flash drives have been around for a long time, but why not put some excitement in your promotional merchandise by giving away wireless USBs or hard drives? These are your familiar devices but instead of connecting them directly to the computer or phone, you connect via Wi-Fi. This allows for convenient and faster usage, and sharing with other users can be done simultaneously. Another idea is wireless phone chargers or charging pads. This eliminates the hassle of plugging the device to the outlet which makes it more manageable.
The Timeless Pro Items But With a New Twist
Even with the upsurge of new products and unique gadgets, old time staples like pens and mugs will never lose their appeal. But what would make them treasure-worthy is to give them a twist that will WOW your customers. Pens with light-up logos will be admirable to everyone who sees them! Or how about pens with UV light so you can write some secret messages?Read more
Gift – it is an absolute word that translates to giving and receiving, in hopes that much thought and deliberation have been given in order to come up with one. In a world where we are surrounded by family, friends, colleagues, and other significant people, being presented a gift, regardless of its size, shape, or price tag, is always an indication that you were in someone else’s mind that day. And that is something that makes you feel special. That feeling of being remembered and appreciated.
In the corporate world, giving corporate gifts and other tokens is not uncommon. There are a variety of reasons for these gifts – a special occasion, an event, a brand launch, staff incentive programs, general giveaways, forging goodwill and stronger business relations, and many more. Corporate gifting is not limited within the company premises, but is especially effective when business partners, customers, or clients are involved. Whether giving presents to employees, clients, or even potential customers, there are some pointers to take into consideration to ensure that the recipient will find value in the gift.
How to Choose the Right Corporate Gifts
Corporate gifting doesn’t have to be a boring and tedious task. It is actually a way of exploring options and possibilities, as well as inviting creativity and improvisation. What are the corporate gifts you can give to your valued customers? There are countless gifts around, but before jumping into the first attractive idea for a gift that comes to mind, below are certain guidelines in choosing a gift to guarantee that the effort and money spent on the gifts will be worthwhile, at the same time ensuring that the person who received the gift is delighted and will remember you for a long time.
Planning ahead is key, and with proper and prompt planning, corporate gifting should be a breeze. Although there are tons of ideas for gifts, there are certain guidelines to take note of. This will help you decide what to give and who to give it to.
Know your purpose
What is your reason or purpose for the gift? Being able to lay this on the table sets you apart from careless gifting. Try to concretise what outcome you would want or expect after the gift has been received and acknowledged.Read more
Towards the end of the year, many things go on in our minds all at once. Along with the festive surroundings, we think of having a long holiday, being with our loved ones more, temporarily halting work but making sure our job is done, and taking into consideration our valued clients and business partners are well taken care of.
Our clients are the ones that make our company flourish, and beginning as well as sustaining a healthy relationship with them will mean more productive transactions and a more intensive clientele base. Making them happy is our utmost concern, and what will make them happier than being remembered during special occasions like Christmas? Christmas is undoubtedly the happiest time of the year as we remember each other and give presents that truly come from our hearts. Handing out a token to our clients represents a desire to improve our existing connection in hopes of acquiring their trust and loyalty, and optimistically, increase our following as word-of-mouth goes around. With this in mind, Christmas corporate gifts are the way to go to express sincerity and appreciation during this joyful season.
Best Corporate Christmas Gift Ideas
Starting off with what to give may seem a little daunting at first, but sitting down and thinking a little would help. After you have set your budget, go into details. What is your client’s hobby? What is his/her favourite colour? Is he or she into sports? Does he/she cook when time allows? These small but simple questions will lead you to decide. The list below is a suggestion of 7 indicative corporate gift ideas to help you get started. Who knows? You may be able to come up with more creative concepts after you read this article!
Are a popular gift that the receiver can share with the family or staff. Customising the contents depending on your budget is an exciting task as you include various edibles and drinks as well! Chocolates, biscuits, lollies, spreads, nuts, cheese…the list is endless.
The British Promotional Merchandise Associated recently conducted extensive research on the power of promotional products. Their research revealed that 79% of people feel appreciated after receiving a promotional product.
When it comes to promotional products the Brits are no different to Ozzies. For more information on who uses which promotional products take a look at their research findings hereRead more
In the corporate world, it is important to establish good and long term contacts with employees, business partners, stakeholders and of course clients. Promotional products such as colourful T shirts, caps & hats, coffee mugs, umbrellas, torches, pens, clocks & watches do not cost much but they do help in promotion of brands when they are given as gifts.
It has been observed that promotional products prove to be more effective in brand promotion than the advertisements on TV, Radio and in print. Advertising messages on radio and TV stay for a few seconds or minutes and a printed advertisement may also not get noticed after some time. It is the utility of promotional items that makes them more long lasting and the brand logo on the product does convey an advertising message. In other words, promotional products are low-cost, high- impact marketing tools that can be advertising specialities for brands.
Promotional products such as printed coffee mugs or caps, fridge magnets, engraved pens, mouse pads, personalised USBs, or glassware can be given to employees as incentives and rewards for good performance. They can also be gifted on festivals, company foundation day and individually on employees’ birthdays. Along with the brand logo, a personal touch can be added by engraving the name of the employee on his/her birthday gift.
The only thing to remember is that no matter how trivial your promotional product may be it must have an impressive quality. Screen printed T shirts with the brand logo of your organisation do work very well as promotional gifts. Such customised shirts can also be used for weekend theme work wear to foster a team spirit among employees and their association with the organisation.
When promotional products are given as rewards for work accomplishment, they can be customised with phrases such ‘Star of the Month’, ’Pride of the team’, ‘Team Extra Miler’ to further boost the morale of valued employees. At times, it is not the monetary value of a gift but the appreciation that counts for a worker. What’s more, the gift bearing the company’s brand image also spreads a word about the company.
Branded coffee mugs are also a good idea for corporate gifts, because you can easily put all your contact details on them along with your organisation’s brand logo. When the purpose is to create brand awareness through a gift and use it as an advertising medium, it is rather important to include crisp but legible contact information on the product. Customising promotional products with company logo and its website URL or an email id/phone number help to create a good personalised corporate gift.
Promotional gifts can speak volumes about your company. You may gift them to your employees or to visitors and prospective clients at a trade fair show – they can take your brand name to places and advertise your business effectively.Read more