Brandconnect Blog

5 Cool Promotional Pens that Will Get Your Business Noticed

Promotional pens are the second most popular promotional products worldwide and one of the best-selling products here in BrandConnect. They also give the best value for your money’s worth as they are generally cheap and give the most impressions on people.

Since promotional pens are one of the most popular promotional products, just imagine how many custom-printed pens an average person will receive within a year. So, it can be hard for your giveaway and your brand to make the impact that you were expecting. In order to prevent this from happening, you have to cook up creative ways to innovate the traditional promotional pens. In the list below, we will be sharing five innovative pens (including promotional pens with stylus and flashlight!) that your clients or business partners won’t resist using regularly.

Eco-Friendly Promotional Pens

A typical pen will only give you a few years of use before it runs out of ink. Once they do, people wouldn’t think twice to discard it. If you are the type who cares about the environment and waste footprint, these eco-friendly promotional pens will make the perfect promotional pens for your company. These eco-friendly promotional pens are made from sustainable or recycled materials such as cardboard barrel and cornstarch plastic trim.

Promotional Pens with Stylus and Flashlight

In a world that is growing ever-reliant on touchscreen phones and gadgets, stylus pens are starting to become one of the most searched writing instruments according to ASI. But why go for regular ones when you can give away promotional pens with stylus and flashlight? Powered by super-bright LED lights, these promotional pens light up the logo to help find lost keys inside bags or illuminate dark roads.

Logo-Projector Pens

Read more

Five Unique Promotional Products Ideas to Make Your Business Stand Out this 2018

Sometimes, thinking of unique promotional products ideas can get you stumped, especially if you want to stand out from the competition. You know that giving away promotional products is a good brand awareness strategy to get your company’s name out there, but sometimes, it just isn’t enough.

As businesses, we all need to shake things up from time to time. We can’t keep relying on the same marketing strategies in order to stay afloat in this competitive landscape.

If you want to separate yourself from the pack, here are five unique promotional products ideas that will shine the spotlight on your brand.

Credit Card Flash Drives

If you are targeting young consumers, credit card flash drives are the way to go. One of the most popular unique promotional products ideas, credit card flash drives can be easily stored away in wallets due to their compact size. Your brand will also get plenty of mileage with these giveaways as they are necessities that will last for a long time.

Wireless Phone Chargers

Wireless charging may be a feature that is only available to a few phones, but industry forecasts say that this emerging technology will reach $37.2 billion by 2022. Be ahead of the race by giving away custom-branded wireless chargers. With these chargers, you will be guaranteed that your promotional products will get the maximum usage for years to come.

Read more

Promotional Product Trends For 2018

We want to greet 2018 with a BIG BANG, and what could be a more effective way to do this than by introducing some of the new emerging trends and interesting promotional merchandise that is practical and eye catching for the vast majority of end users. These products speak versatility and minimalism, but at the same inventiveness and creativity.

In our ever-changing environment, we always want something that will make our lives easier and less cluttered. Something that is new but not difficult to get used to. Something that would be user-friendly and is adaptable to many situations and occurrences. Although there are tons of products that fit those descriptions, there are certain guidelines that may help you figure out the best promotional merchandise and giveaways that will make your brand shine and get the spotlight that it deserves.

Below are some of the trends in promotional marketing that will pave the way for even more innovative product ideas.

Anything Wireless

Who would have thought that the time will come that wires and cables will be a thing of the past? Slowly but surely, technology is becoming a part of our daily lives, and because of this, there will always be something in our bag or purse that is electronic or wireless. Flash drives have been around for a long time, but why not put some excitement in your promotional merchandise by giving away wireless USBs or hard drives? These are your familiar devices but instead of connecting them directly to the computer or phone, you connect via Wi-Fi. This allows for convenient and faster usage, and sharing with other users can be done simultaneously. Another idea is wireless phone chargers or charging pads. This eliminates the hassle of plugging the device to the outlet which makes it more manageable.

The Timeless Pro Items But With a New Twist

Even with the upsurge of new products and unique gadgets, old time staples like pens and mugs will never lose their appeal. But what would make them treasure-worthy is to give them a twist that will WOW your customers. Pens with light-up logos will be admirable to everyone who sees them! Or how about pens with UV light so you can write some secret messages?

Read more

What is Corporate Gifting?

Gift – it is an absolute word that translates to giving and receiving, in hopes that much thought and deliberation have been given in order to come up with one. In a world where we are surrounded by family, friends, colleagues, and other significant people, being presented a gift, regardless of its size, shape, or price tag, is always an indication that you were in someone else’s mind that day. And that is something that makes you feel special. That feeling of being remembered and appreciated.

In the corporate world, giving corporate gifts and other tokens is not uncommon. There are a variety of reasons for these gifts – a special occasion, an event, a brand launch, staff incentive programs, general giveaways, forging goodwill and stronger business relations, and many more. Corporate gifting is not limited within the company premises, but is especially effective when business partners, customers, or clients are involved. Whether giving presents to employees, clients, or even potential customers, there are some pointers to take into consideration to ensure that the recipient will find value in the gift.

How to Choose the Right Corporate Gifts

Corporate gifting doesn’t have to be a boring and tedious task. It is actually a way of exploring options and possibilities, as well as inviting creativity and improvisation. What are the corporate gifts you can give to your valued customers? There are countless gifts around, but before jumping into the first attractive idea for a gift that comes to mind, below are certain guidelines in choosing a gift to guarantee that the effort and money spent on the gifts will be worthwhile, at the same time ensuring that the person who received the gift is delighted and will remember you for a long time.

Planning ahead is key, and with proper and prompt planning, corporate gifting should be a breeze. Although there are tons of ideas for gifts, there are certain guidelines to take note of. This will help you decide what to give and who to give it to.

Know your purpose

What is your reason or purpose for the gift? Being able to lay this on the table sets you apart from careless gifting. Try to concretise what outcome you would want or expect after the gift has been received and acknowledged.

Read more

Corporate Christmas Gifts for Clients

Towards the end of the year, many things go on in our minds all at once. Along with the festive surroundings, we think of having a long holiday, being with our loved ones more, temporarily halting work but making sure our job is done, and taking into consideration our valued clients and business partners are well taken care of.

Our clients are the ones that make our company flourish, and beginning as well as sustaining a healthy relationship with them will mean more productive transactions and a more intensive clientele base. Making them happy is our utmost concern, and what will make them happier than being remembered during special occasions like Christmas? Christmas is undoubtedly the happiest time of the year as we remember each other and give presents that truly come from our hearts. Handing out a token to our clients represents a desire to improve our existing connection in hopes of acquiring their trust and loyalty, and optimistically, increase our following as word-of-mouth goes around. With this in mind, Christmas corporate gifts are the way to go to express sincerity and appreciation during this joyful season.

Best Corporate Christmas Gift Ideas

Starting off with what to give may seem a little daunting at first, but sitting down and thinking a little would help. After you have set your budget, go into details. What is your client’s hobby? What is his/her favourite colour? Is he or she into sports? Does he/she cook when time allows? These small but simple questions will lead you to decide. The list below is a suggestion of 7 indicative corporate gift ideas to help you get started. Who knows? You may be able to come up with more creative concepts after you read this article!


Are a popular gift that the receiver can share with the family or staff. Customising the contents depending on your budget is an exciting task as you include various edibles and drinks as well! Chocolates, biscuits, lollies, spreads, nuts, cheese…the list is endless.


Read more

The Perfect Promotional Gift

The British Promotional Merchandise Associated recently conducted extensive research on the power of promotional products. Their research revealed that 79% of people feel appreciated after receiving a promotional product.

When it comes to promotional products the Brits are no different to Ozzies. For more information on who uses which promotional products take a look at their research findings here

Read more

The Power of Promotional Products

In the corporate world, it is important to establish good and long term contacts with employees, business partners, stakeholders and of course clients. Promotional products such as colourful T shirts, caps & hats, coffee mugs, umbrellas, torches, pens, clocks & watches do not cost much but they do help in promotion of brands when they are given as gifts.

It has been observed that promotional products prove to be more effective in brand promotion than the advertisements on TV, Radio and in print. Advertising messages on radio and TV stay for a few seconds or minutes and a printed advertisement may also not get noticed after some time. It is the utility of promotional items that makes them more long lasting and the brand logo on the product does convey an advertising message. In other words, promotional products are low-cost, high- impact marketing tools that can be advertising specialities for brands.

Promotional products such as printed coffee mugs or caps, fridge magnets, engraved pens, mouse pads, personalised USBs, or glassware can be given to employees as incentives and rewards for good performance. They can also be gifted on festivals, company foundation day and individually on employees’ birthdays. Along with the brand logo, a personal touch can be added by engraving the name of the employee on his/her birthday gift.

The only thing to remember is that no matter how trivial your promotional product may be it must have an impressive quality. Screen printed T shirts with the brand logo of your organisation do work very well as promotional gifts. Such customised shirts can also be used for weekend theme work wear to foster a team spirit among employees and their association with the organisation.

When promotional products are given as rewards for work accomplishment, they can be customised with phrases such ‘Star of the Month’, ’Pride of the team’, ‘Team Extra Miler’ to further boost the morale of valued employees. At times, it is not the monetary value of a gift but the appreciation that counts for a worker. What’s more, the gift bearing the company’s brand image also spreads a word about the company.

Branded coffee mugs are also a good idea for corporate gifts, because you can easily put all your contact details on them along with your organisation’s brand logo. When the purpose is to create brand awareness through a gift and use it as an advertising medium, it is rather important to include crisp but legible contact information on the product. Customising promotional products with company logo and its website URL or an email id/phone number help to create a good personalised corporate gift.

Promotional gifts can speak volumes about your company. You may gift them to your employees or to visitors and prospective clients at a trade fair show – they can take your brand name to places and advertise your business effectively.

Read more