4 Advantages of Having Promotional Campaigns with Eco Products

At this point, being an eco conscious brand is becoming a necessity. Sustainable practices are not only helpful to the planet but also beneficial to the brand.

Implementing sustainability within your company will help your company and the environment in the long run. Whatever your reasons for getting into sustainability, here are the advantages that your brand will get when your business becomes sustainable.

1. Sustainable promotions improve brand image

Brands that have eco-friendly and sustainable practices always get a positive reception from people. And why wouldn’t they? There are so many problems plaguing our planet, from pollution, global warming, and natural resource depletion that every little help counts.

Brands that choose to go down this route are more likely to attract more consumers. Almost 50% of consumers favour eco-friendly brands and promotional products, according to the Advertising Specialty Institute. This also makes a company more attractive to potential employees and investors.

2. Brand sustainability improves productivity and spending

If there’s one thing that should convince you to convert to sustainability, it’s the productivity and savings boost. This will improve how systems and processes are carried out within the company, thus, promoting efficiency and productivity. The operational costs will go down and this will give you more savings.

3. Sustainable promotional practices promote waste reduction

Since you’ll be using eco-friendly items that have either gone through upcycling or recycling or are made from sustainable materials, you’ll be helping reduce waste. You can also take it up a notch by recycling all your company resources as well.

4. Brand longevity is improved

Promotional tools such as branded merchandise can go a long way in ensuring the longevity of your brand. But what happens when you choose sustainable promotional items? Not only will you be keeping your brand relevant for longer but you’ll also be making the planet’s life span longer too.

5 Sustainable Promotional Product Ideas

1. Eco-friendly corporate gifts

When giving corporate gifts for this season, why not go for eco-friendly business gifts? They’re the same price and same quality and have diverse styles just like regular items. Most importantly, they have less environmental impact.

2. Eco-friendly office supplies

When restocking office supplies, think of replacing them with sustainable office items. They are similar in performance to regular office supplies but made with the environment in mind. They are also available in a wide range of styles and colours so you can find the perfect replacement for your favourite pens, notebooks, and other office sundries.

3. Eco-friendly promo giveaways

Trying to infiltrate a new market or launch a new brand? Eco-friendly promotional giveaways will give you the widespread brand awareness that you need while also endearing your brand to recipients.

!(left)/system/0055/8676/B363_small.jpgRecycled Tote Bag)!

4. Eco-friendly company uniforms

Eco-friendly clothing is kinder to the planet and the skin. Since they’re made with organic textiles and materials with fewer synthetic chemicals, they are less likely to irritate the skin and cause allergies.

5. Eco-friendly event and conference items

You can even extend your sustainability practices outside the office with sustainable event and conference items.

Save the planet through your brand with sustainable promotional items!

Save the planet and look good doing it with our sustainable promotional tips. If you want a recommendation or consultation about going sustainable in your promotions or merchandising, book a call with us.