5 Must-Have Elements of an Effective Promo Item

As experts in the field of promotional merchandise, we at Brandconnect know that designing a promotional item is not enough to guarantee its success and effectiveness. A number of key elements come into play when it comes to creating an impactful promo item.

At Brandconnect, we have been helping brands of all sizes across various industries for over two decades. Through our experience, we have identified the 5 crucial elements that will ensure the success of your promotional products.

1. Aesthetically pleasing branding and design

The top priority for promotional items is to catch people’s attention. The more eye-catching your promo item is, the more recognition and recall your brand will receive. As a business, this is crucial as you want to be the first brand that comes to mind when people are considering a service or product.

Tip: To ensure your branding looks clear and sharp, make sure to provide high-resolution files of your artwork (logo or design).

2. Usability

The usability of a promo item is another factor that determines its success. The more your item is used, the more marketing benefits your brand will receive. This increases brand awareness and builds the user’s brand loyalty.

Tip: To greatly improve brand awareness and loyalty, choose a promo item that is a necessity for the recipients. For example, during autumn, you can go for coats, beanies, umbrellas, and reusable coffee cups. Or, choose items that are useful all year round such as drink bottles, t-shirts, and tote bags.

3. Good quality

High-quality branded items and decoration speaks volumes about your brand. Good quality items impact your brand reputation, making your brand appear professional and trustworthy. Additionally, the longer your giveaway lasts, the more impressions and awareness it generates for your brand.

Tip: Good quality items don’t have to be expensive. To ensure good quality at reasonable prices, order your giveaways and gifts from an APPA-accredited promo product distributor.

4. Clear messaging

Clear messaging is a critical part of a promotional item. Your promo item serves as a vehicle for delivering your message, so it’s important that people can easily understand what it’s about.

Tip: Grab people’s attention with catchy action words. Use specific keywords that will persuade people to take action, such as “call now…,” “request a free quote…,” “follow us on…,” etc. Highlight your brand’s unique value proposition with words such as:

• Locally made
• High quality
• Free consultations
• Free samples

5. Call to action

A persuasive call to action is closely tied to clear messaging. Your messaging will only be effective if it’s paired with a strong call to action. Make sure that you receive something in return for your promo item, whether it’s getting them to follow you on social media, sign up for your newsletter, or request a free consultation or quote.

Tip: You can measure the ROI of your promotional product through its call to action. Provide a unique URL code or phone number that is connected to the branded merchandise, so you can track the specific number of gains from your promotional campaign.

In conclusion, hit your promotion marks with promotional merchandise by incorporating these 5 key elements. If you need help with your upcoming promotional campaign, book a call with us for a free consultation. We’ll help you find the perfect promotional products for your budget and industry. Sign up here.