Attract new clients with these promotional giveaway ideas!
Brand awareness is a lot more important than you think. When attracting new clients and retaining old ones, the level of brand recognition plays an important role. It’s no longer enough to just keep providing quality products/services and customer care, you also have to increase people’s accessibility and familiarity with your brand. One way to do that is through promotional products. Here are tried-and-tested ways that you can attract and maintain clients and customers.
1. Sales campaigns
If you’ve got a sales campaign coming up, promotional giveaways are an effective tool in helping your campaigns succeed. By incentivising purchases, you are increasing people’s interest and encouraging them to do business with your brand. In fact, over 80% of people are likely to do business with a brand after receiving a promo item from them. It doesn’t matter how much your giveaways cost, you could go for affordable ones, such as keyrings and plastic pens to high-ticket ones, such as executive pens or high-end headphones and earbuds.
2. Launches or Introductions
If you’re new to the market or simply launching a new product or service, there’s no better way to grab people’s attention than sending promo giveaways. While sales emails, online advertisements, and billboards can be seen more by others, promo giveaways are more affordable and well-received with more than 82% of customers having a more favourable view of a brand after giving away promo items.
Good product ideas for these initiatives are power banks and wireless chargers. As an example, here are eco-friendly wireless phone chargers that we sent out to our clients to promote our brand as well as our eco range.
3. Business expansion
Expanding to a new territory or market can sometimes be a lot like starting from scratch. Luckily, you already have business experience and social proof about your services/products that can serve as testaments to your new clients or customers. To stand out in your new environment, high-visibility branded merchandise is effective in cementing brand awareness. These items can be good promo giveaways: reusable coffee cups, custom-printed t-shirts, and tote bags.
4. Nurturing and strengthening client relationships
Since you already have an existing relationship with your target, you know your client’s preferences, lifestyle, and habits. You can now design promotional products that are complementary and personalised to them. Of course, it is also important to take into consideration your brand identity and how it can be relevant to your promo giveaways. For example, if you’re in the fitness, outdoor adventure, or wellness space, it is highly likely that you have active and fit clients so give them something that will complement them and your brand, such as drink bottles, towels, and sunscreens.
Grab the attention of potential and existing clients with these effective promotional giveaway ideas!
Let your brand be at the forefront of the competition with attention-grabbing promotional products. For upcoming marketing and promotional campaigns, you can get a free consultation with our experienced Account Managers. Book an appointment through this link to schedule a call.