Everything you need to know about Branded Workwear

Branded workwear offers more benefits to the brand and employees than meets the eye. While some people may think wearing a uniform at work every day may cause their individuality and fashion sense to suffer, company uniforms drive staff productivity and morale. It also serves as a good marketing tool for the company.

If you’re contemplating getting new or revamped branded workwear, here’s a comprehensive guide on designing and implementing company uniforms.

Benefits of branded workwear

Company uniforms do not just benefit the brand but also the staff. In some industries, it may even be crucial to workplace safety. Here are the benefits of having a company uniform in your workplace.

1. Establishes a sense of belongingness: Branded workwear inspires a sense of community among the staff as they present a more united front to the clients and customers.
2. Strengthens brand identity: Brand identity is the first thing that uniforms strengthen. They help staff become easily identifiable to customers. It also makes your logo and branding more identifiable to them.
3. Helps cut costs for the staff: Having branded workwear in place helps the employees save money by eliminating the need to buy new clothes for work. It also cuts time as they no longer have to choose what to wear every morning.
4. Enforces workplace safety: Some workwear pieces are functional, especially in the construction, mining, food, and hospitality industry. For example, high-visibility clothing improves visibility during lowlight conditions while working on mining and roadworks projects. On the other hand, medical PPE protects healthcare workers against viruses and diseases.
5. Boosts professionalism: Presenting a united front boosts the company’s professionalism. It also makes it easier for the clients and customers to know who the company’s staff members are and makes it easier to ask for help while in their physical place of business.
6. Boosts morale and productivity: Since the staff feels a better sense of belongingness while wearing the company uniform, this, in turn, boosts their morale and productivity. Since they are also wearing the company logo, it also keeps them accountable for their actions and more driven to work harder.

Tips on choosing the best uniforms for your brand and employees

When choosing branded workwear for your company, it is important to consider your brand values and your staff’s wellbeing. Here are some general tips to follow when shopping for your company uniforms online:

1. Think of what your company stands for

Branded workwear is a representation of your company’s brand identity similar to how your advertisements should be. Therefore, it must reflect what your company stands for by using your brand colours, design or logo, and style (e.g., informal, polished… etc.).

2. Put your staff’s comfort and safety first

Since your staff will be the ones to wear the workwear, it must serve their needs first. Is your staff working outdoors? Make sure to get heavy-duty fabrics and layered clothing pieces to keep them warm during the winter. Will they be working in lowlight conditions? Add a high-vis vest or hat to keep them safe.

3. Prioritise quality over low price

While price is one of the important things to consider when making a purchase, it still pays to prioritise quality first. Since workwear is something that the staff will use for a long time, make sure that it is made of durable materials so that it won’t fall apart after several washes.

However, if the staff will only be using a particular shirt for a trade show or a promotion, you can skimp on quality a little and choose an affordable shirt. But in the end, why choose a cheap and poorly made item when you can buy something well-made at an affordable price like our promotional shirts?

4. Determine the purpose of the workwear

The workwear needs to accommodate the working environment of your staff. If it’s wintertime or they’ll be working outdoors, make sure that they’ll be outfitted with custom jackets, sweaters, and pullovers to keep them warm. They’ll also need accessories such as headwear and gloves for maximum comfort.

5. Ensure that the style of the workwear is appropriate for the company

What kind of style should you choose for your company’s workwear? The answer to this is simple! If your brand style is informal and your staff will be in a customer-facing role, such as in the retail and food industry, you could assign them to wear branded polo shirts or even just cotton t-shirts while also adding the necessary safety clothing required in the food industry, such as aprons, hairnets, and non-slip shoes.

On the other hand, office staff can wear business casual to corporate wear, such as polo shirts and embroidered business shirts.

6. Plot the quantity and distribution

Branded workwear can be expensive depending on the fabrics and type of clothing that your business will require. The best way to get a deal on branded workwear is by bulk order. The more pieces that you order, the cheaper it will be.

Make sure to order your company workwear in one go to get a lower rate per piece. You can also anticipate any additional staff or attrition within the year and order in advance.

How to order branded workwear

Choosing, designing, and ordering branded workwear takes time and plenty of consideration. This is so that you can create workwear that will be the perfect representation of your company and something that will meet your staff’s needs. Here are the steps that you need to do to get an effective and well-designed company uniform.

Designing a branded workwear

Type of workwear: As discussed above, what will be the workplace environment that your staff will be in? Will they be working in an office where they’ll be wearing sleek business shirts and slacks? Will they be in the food industry where they’ll need aprons and baseball caps? Or will they be working outdoors and in high-risk areas where they’ll need protection such as PPEs for healthcare workers and safety equipment like hard-hats and hi-vis vests?

Colours: If you already have an established brand identity, you can use those colours to be featured in your branded workwear. This is so that you’ll be maintaining brand consistency across all platforms and strengthening brand recognition among your target audience and staff.

Logo: Have you finalised your logo already? Great! The only thing left to determine is the placement and decoration option for your branded workwear. We have a wide range of decoration options that can reproduce your logo on any piece of clothing accurately.

Decoration options: What kind of decoration option should you be choosing for your branded workwear? Please note that the logo appearance and quality vary depending on the decoration option used. We’ve narrowed down some of your choices:

• Embroidery: Embroidery involves stitching to reproduce the logo or design. It offers a high-perceived value.
• Digital Transfer: Digital Transfers is a decoration option that produces full colour designs on apparel and other fabric items via a heat process. It can accommodate variable data printing, perfect if you need the staff name printed on their workwear.
• Screen Printing: Screen Printing is perfect for you if you need a large logo or design to be printed on the workwear. However, it has several limitations, including its inability to accommodate variable data and it can’t capture fine lines and intricate details in some designs.

Ordering branded workwear

Ordering from Brandconnect is an easy process. Our account managers will work closely with you to achieve your dream workwear. However, before we can do that, we need to finalise the following details:

• Quantity: This is the most crucial information as this affects the pricing and lets us know if our stocks can fulfill the order. If possible, allow for extra orders to accommodate incoming staff and replacements for damaged or lost uniforms. Another benefit is that bulk orders mean more savings for your company.
• Sizes: Take down the sizes that your staff requires and how many pieces of workwear they possibly need.
• Special instructions: If you have any special instructions or requests, we will find ways to accommodate you.
• Delivery: We offer different delivery methods to suit your needs. Do you need the uniforms shipped to multiple sites? Do you need it ASAP? Let our account managers know so that they could arrange it.

Storing the extra workwear

If you ordered extra workwear for future use, find a safe place to store them, preferably on work premises so that it’ll be easier to find them once the need arises.

Best Branded Workwear for Different Work Environments

Best Business Shirts for Offices

Best Hi-Vis Workwear for the Construction & Mining Industry

Best Workwear for the Food, Beverage, & Hospitality Industry

Best Workwear for Hospitals & Clinics

Best Winter Workwear for Outdoor Staff

Time to order your company’s branded workwear!

There is nothing difficult about creating your company workwear when you order from Brandconnect! For orders or inquiries, call, email, or send us a chat and our Account Managers will get in touch with you soon.