Make the most of your promotional products with these best ROI-boosting tips!

In this recession, every spending counts. And merchandise is no exception. While they are necessary expenditures, they are still not easy for the company pursestrings. How do you ensure you get the most out of your promotional products? Here are ways to generate the maximum ROI for your branded merchandise.

1. Know your Target Audience

To ensure maximum usage and visibility, target specific industries and give them inexpensive items that they’ll be using the most. For example, you can give logoed tape measures and carpenter pencils to your clients in the construction industry or multi-tools and torches for the automotive industry.

Why shell out for expensive items when you can get the job done with affordable ones? The items we mentioned above only cost less than $5 a piece and will get you plenty of ad impressions and brand recognition.

It goes without saying that to identify your target audience, you need to get to know your clients: who they are, where they are from, and how they found you.

2. Make promotional merchandise your business card

Instead of giving away business cards (which people might lose or toss away eventually), you can give away promo merchandise that recipients can use while also containing your contact information and offerings so that you’ll be the first company they think of whenever they need your products or services.

3. Keep track of your ROI

The only way you’ll know if your branded merchandise campaign has been effective is if you track the results. Even though they are seemingly difficult to track, there are ways to do it. For example, you can use the items to increase your brand’s following on social media and you can track the ROI from the new followers.

For more ways to keep your promotional goals measurable, check out our blog on How to Measure the ROI of Your Promotional Product Campaign Accurately.

4. Prepare for your promotional marketing campaign

As they say, by failing to prepare, you are preparing to fail. While you can’t develop a fool-proof campaign, you can plan for contingencies. You can also iron out your strategy, make an impact on a wider audience, and improve your chances of success.

Aside from developing a comprehensive strategy, it is also important to source high-quality custom items from a reputable provider. Going cheap may help you save a few bucks but it will end up costing you in the long run. Cheap items will sour people’s perception of your brand. They’re also not long-lasting so you won’t be able to generate a lot of impressions and ROI from your items.

Start generating maximum ROI from your promotional products!

There is no magic to successful branded merchandise campaigns. Just strategic planning and preparation. And a reliable partner. If you want expert advice on promotional products and white-glove treatment, give us a call, email, or chat.