5 Ways to Get Maximum Benefits from Promotional Products

Promotional products have come a long way from being used for direct mail campaigns and promotional giveaways. While they are still being used for such, there are also new ways that brands have been utilising promotional products to boost their visibility and achieve other business goals.

If you are looking for new ways to promote your brand, here are new ways to do it with promotional products.

1. New Hire Welcome Kits

With the Great Resignation looming, it is important now more than ever to show appreciation to employees. One way to build a strong connection and work culture with incoming new hires is to give them new hire welcome kits.

New hire welcome kits are an introduction of the company to the employees. They give a glimpse of the company’s culture and identity to the incoming staff, setting their expectations for their employers.

Examples of New Hire Welcome Kits

2. Work from Home Office Care Packages

A pandemic-borne working arrangement trend that’s here to stay is hybrid remote working or working from home. It also presents many benefits to both employers and employees. So much so that 62% of currently remote employees prefer to maintain this arrangement even when the pandemic ends, according to a Yoh survey in March.

The transition from the hybrid work model to in-person is also one of the drivers of the Great Resignation, according to a Gartner analysis at the start of the year.

One of the best ways to keep your top talent is to embrace remote or hybrid working. Aside from providing the tools and equipment, they need to do their jobs, make sure that your employees still feel the work culture at home with branded merchandise.

Examples of Work from Home Office Care Packages

3. Hybrid Event Giveaways

With so much uncertainty in the world as well as rising fuel prices, it’s no longer as easy as before to achieve optimal attendee engagement for events and trade shows. As such, hybrid events have also become the norm this 2022.

Hybrid events improve through accessibility and reach as anyone in the comfort of their homes or offices can attend the event. Of course, event merchandise and giveaways are still crucial to increasing awareness and longevity of the event.

Examples of Hybrid Event Giveaways

4. Eco-Friendly Promotional Products

More companies are making the switch to eco-friendly items, whether through their office supplies, staffing uniforms, and company giveaways. Eco-friendly promo items are not only less damaging to the planet but they’re also just as high-quality and stylish as regular ones.

People also develop a better opinion of companies that use and give away eco-friendly promo items.

Examples of Eco-Friendly Promotional Products

5. Pop Culture Promotional Products

Pop culture is a huge influence on generational marketing. If companies want to target a specific generation (e.g., Gen X, Millennials, and Gen Z), they choose branded giveaways popular to their targets. For example, sun bucket hats are popular with the TikTok and Gen Z crowd lately, so they will be ideal giveaways for them.

Older generations tend to be more nostalgic and loyal to their brands. They prefer vintage items and experiential giveaways.

Examples of Pop Culture Promotional Products

Find new ways to improve brand visibility with these new promotional product ideas!

Rejuvenate your brand with these 2022 ideas for promotional products! Give us a call 1300 567 565 or email sales@brandconnect.com.au to get expert advice on promotional products.