Everyone Loves Promotional Umbrellas
Although not quite as popular as other giveaways, promotional umbrellas are still powerful tools to ramp up brand visibility. Rain or shine, you can rely on them to deliver results for years to come. Need further convincing?
Ways that personalised umbrellas can help you carry out your bidding to meet or even exceed your marketing objectives.
Gen-Xers, Baby Boomers and beyond go gaga over promotional umbrellas
Personalised umbrellas are a hit with the older generations. Most marketers focus on the millennials due to their purported powerful buying power. However, there are opportunities to be had with older generations. Generation X or those people born between 1965 to 1975 exhibit the highest brand loyalty. They have also reached the prime earning period of their lives, so they make for perfect targets for luxury products and services.
On the other hand, baby boomers or those whose birth years were between 1946 and 1964 have more disposable wealth than millennials. They also prefer to shop in person, so they favor businesses with brick-and-mortar stores.
Women are drawn to promotional umbrellas
Not only do printed umbrellas attract the generations that have highest disposable income and brand loyalty, but they also tap the world’s most powerful consumer group: women. The fairer sex takes up 70-80% of the consumer purchasing pie since they tend to hold the purse strings in their families.
Promotional umbrellas improve how consumers see your brand
Consumers gain a better opinion of the brand, thanks to personalised umbrellas. According to a latest Impressions study by Advertising Specialty Institute, more than half of the consumers would do business with the brand that gave them the personalised umbrellas.
Promotional umbrellas are one of the most used promotional products
Personalised umbrellas are highly useful. It has been said that 83% of ASI survey respondents would keep an umbrella due to its usefulness. So what does this mean for your brand? It means more chance of generating exposure for your brand and logo since the more that recipients use your promotional umbrellas, the more that your brand visibility increases, which brings us to the next benefit of personalised umbrellas…
Brands can generate more than a thousand impressions through promotional umbrellas
Personalised umbrellas, such as our custom printed golf umbrellas, have the longest staying power out of all the promotional products. Recipients tend to keep them for up to 14 months. Due to this long shelf-life, they can generate for up to 1,331 impressions. Impressions are the number of unique people to whom your brand, logo, or messaging will be exposed.
Buy Personalised Umbrellas at Brandconnect to Drive Your Brand Visibility, Recall, and Loyalty
Promotional umbrellas present plenty of untapped possibilities for your brand marketing strategy. If you want to start incorporating these promotional products into your business, check out our collection of high-quality promotional umbrellas of every color, style, and size that you can imagine. You can also contact our sales representatives for any product-related questions through email at email@example.com or by phone at 02 8072 3350 (NSW; 8:30 AM – 5:00 PM, Monday-Friday).