Take inspiration from these attention-grabbing promotional campaigns of 2021
Promotional marketing remains to be an effective branding tool this 2021. Many brands have launched successful promotional marketing campaigns that helped spread awareness, drum up interest, and achieve their targets. Here are the most noteworthy promotional campaigns of 2021.
Who wouldn’t recognise that iconic yellow, red, and black combo even from a distance? Known for their Mitey Merchandise Store, Vegemite didn’t let winter cool down their steam by releasing a limited-edition “Ugly Sweater” line for winter.
For this season, they also released a summer-themed collection, featuring cooler bags, swimsuits, headwear, thongs, and more in their brand colours, making them the most recognisable brand under the sun.
2. Popeye’s and Megan Thee Stallion
This partnership may have taken a page from McDonald’s successful promotion with Travis Scott and BTS, but Popeye’s made it their own. The US fried-chicken chain collaborated with Megan Thee Stallion to release Thee Hottie Sauce, a hot sauce that compliments their food offerings, and a line of branded merchandise that fits Megan’s famous song, Hot Girl Summer. Titled as “Thee Heat,” it features bikinis, hats, tumblers, long sleeve T-shirts, and Popeyes chicken tenders plush dog toys. What makes this partnership extra special is that Megan Thee Stallion has been a long-time fan of the fast-food chain.
The popular cat food brand, Whiskas, has released a virtual personal assistant that comes in the shape of a cat designed for kids. Named MIA, it senses people nearby and quizzes them about various topics to help kids learn. This 3D-printed gadget is only available for partners and friends of the brand for now, but this is a genius move by the brand to generate buzz and turn even the most passionate dog lovers into cat lovers.
The streaming service platform has been killing it with its branded merchandise. From loungewear that their subscribers can wear during their Netflix-and-Chill moments to promotional items for their series and movies, here are some of their best releases this year:
5. McDonald’s and Mariah Carey
The pioneer of musician partnerships, McDonald’s has teamed up with the Grammy-winning singer of the most popular holiday song of all time to give away food and branded merchandise for free this yuletide season. The Mariah Menu consists of her faves, such as Big Mac, Chicken McNugget meal, or Sausage Biscuit, while the branded shirts will be given away with the food on special days.
Be inspired by this year’s hottest promotional campaigns and create your own for 2022!
Bring in the new year with a bang by creating a memorable promotional campaign for the upcoming year! Our Account Managers are on standby for inquiries and recommendations. Call or email us to get your free consultation today!