Why Custom Socks Should Be Your Brand’s Next Promo Giveaway

Custom socks are more important to your brand than you think. This comfy pair may not be the first thing that companies think of as a promotional powerhouse, however, they sure pack a punch when it comes to boosting brand awareness and building a stronger following.

Find out why they make effective promotional tools and how you can use them to your brand’s advantage.

1. Personalised socks are cost-effective

Socks are affordable and companies will get more than their value in terms of branding opportunities. They are the perfect choice if your company is looking for affordable and effective promotional giveaways or corporate gifts that will deliver an impressive ROI.

2. Branded socks are essential

Branded merchandise should be a necessity in order for it to become beneficial for the brand. The more that an item gets used, the more that the brand is promoted.

Everyone needs socks whether they realise it or not. They are worn almost everywhere a person goes, on their workouts or runs, running errands, going to work, and even lounging at home (especially on cold nights). This constant use is what makes them an effective marketing tool as they are guaranteed to be worn frequently, therefore, exposing many people to your brand.

3. Socks can be made exactly how you want them

Socks come in all shapes and sizes, from leg warmers to anklets to dress socks. They can be worn on all occasions from your workout to an evening event. Slipper socks are very popular as part of your hotel welcome pack and can be taken home to be worn again and again. Great recall for your brand with memories of a good trip too!

They can also be configured extensively, such as their colours, materials, shapes, and designs, so you can go crazy with your designs to match different promotions, events, and seasons. You can create their one-of-a-kind pair with the wide range of custom-made options available.

4. Promotional socks can be used for different marketing initiatives

Socks are so versatile that they can be used to promote different marketing initiatives. They work perfectly as:

• Employee rewards
• Holiday giveaways to improve traffic and brand awareness and recall
• Part of the company uniform
• Company swag during team-building activities
• Branded merchandise sold to improve revenues or raise funds for a cause

Whatever purpose the company uses them for, they will be sure to save money since socks are affordable and cost-effective.

How McDonald’s is using socks to their advantage

Ronald McDonald’s iconic red-and-white striped socks are being sold to support charities through their Ronald McDonald House Charities Western Australia. The proceeds go to over 40,000 children and their families every year, including an educational program for those with seriously ill or injured children.

Each year, it celebrates McHappy Day, the largest annual fundraiser for Ronald McDonald House Charities. One fundraising activity this year is selling “Silly Socks,” a branded sock range featuring much-loved McDonaldland characters Ronald McDonald, Grimace and Hamburglar.

Design your custom socks to leverage your brand

If you want an affordable way to promote your brand, look no further than custom socks! To get started, you can contact our Account Managers through phone, email, or chat.