Everything you need to know about organising or joining post-pandemic conferences or expos this 2022

Now that the world is reopening again, conferences, exhibitions, and business events are making a comeback. According to Eventbrite Australia’s Event Trend Report 2022, almost 75% of event organisers are feeling optimistic about hosting events this year.

However, the resurgence of cases now and then can throw a wrench on event planning and cause uncertainties. Any moment, the government can announce a snap lockdown that can ruin your event and leave many of your attendees stranded.

Post-pandemic conferences and expos are now a different beast, so companies need to be updated on the latest event information and trends. Here is everything you need for successful expos and conferences for 2022.

1. Branded merchandise remains non-negotiables in events

Promotional products are the only constants in conferences and business events. Whether your company is an organiser or exhibitor, branded merchandise can do so much for your brand.

When used as event accessories (such as banners, flags, buntings, and “table covers”/c/exhibitions-events/table-covers), they promote the event or your company’s presence in the event while also making your company look professional and stand out from competitors.

Promo items can also be used as event giveaways to drive booth traffic and attendee engagement.

Promo merchandise is the only aspect of event planning that you can still use even if the event successfully goes through or not. If your event is unfortunately cancelled, you can still use your promo items in upcoming events and promotional campaigns. Just make sure not to make the design too event-specific.

2. Be updated on the latest guidelines per state

Each state has a different set of guidelines for business events and gatherings and they may change from time to time. This is especially important to know for organisers but can also be useful for attending companies.

For everyone’s health and safety, regularly check out the event guidelines of the state where your event will be in.

3. Be ready for anything

In these post-pandemic times, everything is possible so learn to be adaptable and resilient. With the threat of snap lockdowns looming at any given moment, it is best to prepare a COVID-safe contingency plan in case the event gets cancelled or postponed.

Don’t forget to always monitor the state and territory Coronavirus alerts where your event will be so that you’ll be ahead of the curve.

Sadly, there is no way around snap lockdowns once they’re implemented, but with good planning, you can soften the blow for your company or your attendees.

4. Consider going hybrid in your events

Since there is always a risk of event cancellation or postponement, it would be good to organise hybrid events (on-site and remote). That way, even if there’s a lockdown, there will still be a way for people to attend your event.

It also allows more people to attend as you can go beyond your normal geographic reach. It also reduces costs as there will be fewer resources to worry about.

It’s time for your brand to conquer conferences and exhibitions this 2022!

The show must go on despite these turbulent times. Stand out from your competition with event giveaways and accessories. To get a personalised product recommendation list, call or chat with our Account Managers!