How Sports Teams Can Utilise Promotional Merchandise to Boost their Success

Whether in the little league or the national team, a sports team merchandise presents many opportunities for their success and popularity. Sports team merchandise is not just limited to team uniforms. Promotional sports jerseys, baseball caps, bags, socks, and sports balls can also be incorporated into a team’s branding strategy, regardless of what league the team may be. If you want to take your sports team to greater heights this year, here are ways sports teams can benefit from promotional merchandise.

1. Improve team morale and camaraderie

There’s a reason why uniforms are essential in any sports team. Uniforms inspire a sense of camaraderie and teamwork, which makes them work and play better together during games. Uniforms can also serve as advertising space for companies, which in turn result in additional revenue as we’ll be discussing below.

2. Generate an additional source of revenue

Uniforms make for valuable advertising space for companies, as they offer high visibility and exposure during games. It is for this reason that teams looking for sponsors usually offer prime spots in their uniforms in exchange for funding.

Branded merchandise can also be sold to fans for extra profit. Teams can sell popular promo items, such as basketball caps, backpacks, keyrings, drink bottles, ice coolers, and socks, to name a few.

3. Gain wider brand recognition

Many people are willing to go to bat for their sports team and that includes wearing branded merchandise during games and even in their everyday lives. Brands that receive heavy support usually use merchandise to strengthen their connection to their fans and grow their fanbase.

4. Make a good impression on people

Branded merchandise is what makes a sports team into a powerhouse. Teams can communicate a lot about their brand through their branded merchandise, such as their identity and culture. There is a wide range of customisation options to reflect a sports team’s identity, including colour options, decoration types, fabrics, printed designs, and more.

5. Ride or set a fashion trend

Sports branded clothing can set a fashion trend. Many sports teams are now partnering up with lifestyle brands, such as NBA with Louis Vuitton and NFL with H&M. While these are major teams, any team of any size can join in on the latest fashion trends with the right style and design.

Since Y2K fashion is making a comeback, your team could ride the trend by releasing current trending pieces such as branded bucket hats and drawstring backpacks. Your team can also set the trend by creating unique pieces such as what happened when Nike and Lance Armstrong teamed up to create the now popular baller bands to promote Livestrong, Armstrong’s foundation for cancer research.

Promotional merchandise paves the road to greatness for sports teams

Transform your sports teams to amass a cult following and popularity with branded merchandise. For assistance in creating sports team uniforms and branded merchandise, contact us to get a free hour of consultation. Book a call through this link