Reinvigorate Promotional Pens with these 4 Creative Ways

Promotional pens are everywhere. Every company from any industry has used them for their marketing campaigns at one point. For some companies such as financial institutions, healthcare brands, and real estate companies, these promo pens are necessities, serving as their promotional tools and business cards to their clients.

Unsurprisingly, branded pens are some of the most popular items for a business. But are they also popular with their end users? If people keep receiving them, there’s bound to be a saturation point for these items. To bring new life to pens, here are creative ways companies can promote with them.

1. Choose eco-friendly promo pens

Sustainability and eco-consciousness are some of the top concerns for both brands and consumers in recent years. Sustainable practices are not just beneficial for brands but also for the environment. What better way to cement your stance as an eco-conscious brand than by using eco-friendly pens in your promotional and marketing campaigns?

Being an environmentally friendly brand makes almost 50% of consumers favour you more than your competitors. Giving away pens made of sustainable materials is guaranteed to make people use your giveaways and gifts more.

2. Find the perfect promotional pens for your target

Brands typically utilise pens without thinking of the recipients that will be using them. Not all promotional pens are made equally. Ensuring that your custom pens fit the lifestyles of the recipients will make them indispensable and more likely to be used frequently.

If the target recipients are C-level executives and the ultra-luxe market, executive pens will be perfect for them. For professionals that work in certain industries, give them promotional pens that they can use for their jobs, such as “pens with screwdrivers”;/p/pen-with-screwdrive and tools and carpenter pencils for construction workers, or stylus pens for tech professionals. If your recipients are children and students, there are plenty of fun options, such as highlighter sets and coloured pencils.

3. Give away pens that are made to last

The longer that your company branded pens last, the more that you stand to benefit from them. Meanwhile, buying cheaply made items may save you money in the beginning but will also cost you in the long run as you wouldn’t achieve your targets. Make sure to buy high-quality and well-made promotional pens that are comfortable to use.

4. Bundle them in a kit

An average person has 4 or more pens on average, so they may not be exactly jumping up in joy to receive another pen. To ensure that they’re used and kept by the recipients, bundle them up with complementing items, such as promo notebooks and compendiums. They could also be part of kits, such as “new-hire welcome gifts”
:/blog/2019-guide-to-building-your-own-new-employee-welcome-kit and back-to-school packs.

Make people love your promotional pens with these 4 creative tips!

Make pens great again with these 4 creative tips! For inquiries and orders, email, call or send us a chat.