Keep the Sustainability Efforts Going with these 4 Inflation-Proof Tips

The inflation rate is at an all-time high affecting the economy and so many companies. Companies need to cut costs to survive, including laying off employees, shutting down facilities, and doing away with sustainability efforts. However, reducing your corporate sustainability efforts can end up doing more harm than good for your brand. Here are ways you can still maintain sustainability in your promotional campaigns despite these trying times.

1. Reusability is key

Reusable promotional products do not only help your company save money, but they also reduce waste. It is the most practical and cost-efficient sustainability effort as you don’t have to keep buying to replenish stocks. People can keep using them for a long time, therefore providing the most bang for your buck.

For example, dining and drinks establishments will find it easy to switch to reusables as there are plenty of eco-friendlier alternatives to the usual items in your business, such as reusable drinkware, tote bags, straws, cutlery, food containers, and more. You can also encourage customers to use their containers for food and drink takeaways.

2. Attract more consumers in the younger generations by retaining sustainability initiatives

If you think that cutting your sustainability program will save money, then you are wrong. Sustainability efforts attract more consumers, particularly from younger generations (Millennials and Gen Z). In fact, 46% of consumers favour brands that give away eco-friendly promotional products. Women are also more receptive to them. Not only will you be saving the planet but you will also be endearing your brand to more consumers when you stick with sustainable branded items.

3. Going local can never go wrong

Australian-made promo items may run a bit more expensive than imported counterparts but you can be sure of their quality and sustainability. They also have shorter distances to travel, therefore having shorter turnaround times and cheaper shipping charges. Finally, they support the economy and create more local jobs.

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4. What you gain in benefits outweigh your additional spending for sustainability

You may end up spending a bit more on sustainable and eco-friendly promo items, but the benefits you gain back far outweigh your expenditure. Anyway, there is little to no difference in the price of eco-friendly promotional products. You can find an eco-friendly alternative to your usual branded merchandise for the same price or even less.

Don’t let inflation disrupt your sustainability efforts!

For promotional needs, we can help you find eco-friendly and affordable options to work around your budget. Just contact us by phone, email, or chat to get started.