Be inspired by these top global promo product campaigns from all over the world!

Want to go global? If you’re planning to expand your brand, you need to think bigger for your promotional campaigns. Whether you need to go national or even global, here are the best widespread campaigns from global brands all over the world.

1. Red Bull

About the campaign: To boost morale among remote employees during the lockdowns, Red Bull Australia organised the Red Bull Office Games. It invited workers to create a team, invite colleagues, and play the Red Bull Office Games. The prizes at stake are The Ultimate Red Bull Office Party that will be held in the winners’ workplace, a motivational speech from a high-performance coach from the World of Red Bull, and months’ worth of Red Bull drinks.

Red Bull is a brand that gives a local feel despite being founded in Austria. It hosts many notable sports events all over the world, including the Red Bull Indianapolis Grand Prix.

How to copy its success: Red Bull’s secret to its strong global reach is through event marketing. While its strategy can be hard to replicate by smaller local brands, you could take a page from its book by hosting local events or even virtual/hybrid ones in different time zones to ensure a good turnout all over the world.

By getting to know your market and what they’re into (in Red Bull’s case, it’s extreme sports and competition), you’ll be able to host events that will attract your target audience and maintain loyalty. Don’t forget to add branded event decorations and giveaways for improved brand recall.

2. Coca-Cola & McDonald’s

About the campaign: Coca-Cola and McDonald’s are two of the biggest brands in the world, but they make it a point to have a localised feel in their marketing and branding. McDonald’s way of going “glocal” is through offering special menu items that cater to local tastes.

Coca-Cola, on the other hand, focusses its messaging on universal values, such as sharing and happiness, but it still tailors its advertising to fit the cultural preferences of the country it’s advertising in. Its Share A Coke campaign in 2011 originated in Australia but has since spread globally and has been reiterated so many times since.

The local version of Share A Coke only involved printing the top 150 most popular names onto millions of bottles and can. In Israel, the company used cutting-edge geofence technology to turn the country’s most visible billboards into interactive signs that greeted people by name.

Meanwhile, the campaign’s rollout in the Philippines involved electronic kiosks located at select supermarkets where people could customise their bottles. It also partnered with the country’s biggest teen clothing brand, Bench, to create limited-edition clothing and accessories.

How to copy their success: You may not be a food and beverage behemoth like these brands, but you can take a page from their success. When launching a regional, national, or multi-state campaign, make sure to incorporate the city’s or state’s distinct culture into your promotional campaigns.

It could be as simple as adapting your messaging into the area’s local language or incorporating cultural elements into your design.

3. World Wildlife Fund (WWF)

About the campaign: The World Wildlife Fund is a global not-for-profit organisation that has mastered the art of global marketing. It has offices in different parts of the globe and has local goals for each region. One such campaign that it has implemented all over the world is its Earth Hour, an annual worldwide movement that encourages turning off electric lights for one hour in the evening.

The rollout varies per country. This year, different countries celebrated Earth Hour in their own way.

• Greece paired Earth Hour with the Eat4Change campaign to promote sustainable food production and diet practices. It held a live cooking event with a famous Greek chef, George Tsoulis.
• Jamaica focussed on the main message “Shape Our Future” and held an intimate concert broadcast virtually.
• The African continent banded up all its musical superstars to collaborate on a song, Song For Nature.

To raise funds for the cause, they release stylish branded clothing and accessories that cater to both older generations and Gen Zs. They also partner up with many brands to improve their reach during promotions.

Earth Hour Dress in partnership with Plains and Prints (clothing brand in the Philippines)

WWF Earth Hour tote bag from their online store

How to copy its success: There’s nothing wrong with sticking to what works. If you find an idea or strategy that works for you, stick to it. Just don’t be afraid to innovate and add local touches from time to time to prevent the idea from getting stale.

Achieve Global Marketing Success from these Global Brands!

Don’t be scared to venture outside your usual market. Tap into the global market with these promotional campaign ideas. If you need help developing one, call, email, or chat with us for your free consultation.