Most Popular & Budget-Friendly Promotional Products of Summer 2022

Summer is known for being a carefree season. However, we’re living in different times due to inflation. Businesses are now prioritising function and ROI over everything else. This has affected how businesses do promotions, but it doesn’t mean they can’t have fun with their campaigns anymore!

If your top criteria when shopping are a.) reasonably priced, b.) functional, while still c.) on trend, here are our hottest picks for 2022’s promotional summer items.

1. Custom BBQ Tools

BBQ brings all the boys (and girls) to the yard. Especially since many families and friends were separated during the many lockdowns in the previous years. Expect plenty of reunions and gatherings this summer so it would be best for your brand to give away promo BBQ tools as giveaways and corporate gifts. This will ensure maximum brand exposure as they will surely be used plenty of times and be seen by many people during the season.

Promo BBQ sets may run a bit pricey (expect to shell out almost $20/piece or more) but these items are durable so your brand will be reaping benefits for years to come.

2. Branded Beach Accessories

The summer wouldn’t be complete without going to the beach. Whether people will be going to local beaches or flying internationally, they will still need the typical beach essentials, such as colourful beach towels, sunglasses, outdoor chairs, and picnic rugs.

3. Promotional Bags

While bags are popular throughout the year, some bags are more popular for this season, such as travel bags and roomy backpacks. They may be more expensive than your typical giveaways so they may be more appropriate as corporate gifts.

For the budget-conscious, tote bags are still useful this season as they can double as beach totes. Choose a tote bag that is roomier and more structured than the typical shopper’s bag to make sure that it gets used at the beach.

Other notable bags this season are cool drawstring backpacks as they are trendy with teenagers and cooler bags for outdoor gatherings and events.

4. Trendy yet protective hats

Another popular item during the summer is hats. They’re multifunctional: they protect the wearer by giving shade to their eyes and face against the sun rays while also accessorising their outfits.

Bucket hats are making their comeback so you can expect plenty of young and young-at-heart people donning them. Classic headwear such as baseball caps and visors are also popular in the summer, making them perfect giveaways.

5. Thirst-Quenching Drink Bottles

Hydration is important all year round but even more so during the summer when the heat is at its worst. Even though your drink bottles are intended for the summer, you will be sure that people will still be using them beyond the season, going beyond target ROI and exposure.

Bonus: Sunscreen

Just like hydration, sun protection is very important during the summer and throughout the year. If you’re looking for affordable giveaways, consider giving away sunscreen. Not only do they help spread the word about your brand but also show your care for your target audience. Another cool bonus is keeping people healthy and avoiding sun damage and even skin cancer.

Be the coolest brand under the sizzling sun with these top promo items for the summer!

Let us help you with your promotional summer campaigns! For custom product ideas, send us your brief and our account managers will send you bespoke product recommendations.